Lauren Major

Describe the emotional factors affecting memory

Whether we remember things and how in depth and detail will remember them is affected by emotional factors. Emotional states may result in remembering things better or worse. Flashbulb memories are an example of recalled memories enhanced by being emotionally aroused when the event occurred. Repression has the opposite effect and occurs due to certain memories which created anxiety, this process makes them increasingly inaccessible/ forgotten.

Flashbulbs are highly detailed recollections of the context in which people first heard about an important an important event. These are usually memories of events ( episodic memories) rather than just facts (semantic). Flashbulb memories are claimed to differ from other memories because they involve an enduring imprint of the events surrounding an important event. The imprint is both lasting and unchanging.  The analogy of a flashbulb memories relates to the way we can often remember where we were at the time, what activity we were involved in at the time, also who was present, as if the occurrence had been illuminated by a flashbulb. This suggests that memories are like photographs in their accuracy but various studies of young school children after the challenger space shuttle disaster in 1998 found that flashbulb memories have inaccuracies. Flashbulb memories are not only important public event associations but highly significant personal events too. The common factor being that there is a high level of emotional arousal at the time the event was processed within the memory system.

Brown and Kulic 1977 sought to identify which types of events generated flashbulb memories. They predicted that national events were more likely to produce Flashbulb memories but there are likely to be differences between white and black Americans in what events triggered Flashbulb memories. They constructed a questionnaire and asked 40 blacks and 40 whites to complete it. The questionnaire contained a list of ten events. They were asked ‘do you recall the circumstances in which you heard that…?’ If the participant did not remember that event they were asked to move on to the subsequent question. If the answer was yes they were asked to ‘free recall’ the circumstances as they please. As predicted, white people had more detailed recollections of events concerning white people, and the same for black individuals. This ‘race effect’ supports the perception that consequentiality is an important factor. They concluded that ‘Flashbulb events are those that are of personal consequence because they are important in relation to memory.

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Conway et al (1994) looked at personal memories about Mrs Thatcher’s resignation. They tested participants shortly afterwards and 11 months later interviewed them. Their belief, of why some studies do not support the flashbulb concept is that the memories are not significantly important enough to the participants therefore the flashbulb memories weren’t accurate nor enduring. In this study, 86% of participants still had memory surrounding the resignation, in comparison to 23% in other countries. This supports the idea that flashbulb memories are personally significant and that UK participants had a flashbulb memory for this event.

Schmolck et al’s study (2000) ...

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