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Outline and evaluate the multi-store model of memory. (12 marks)

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17th September 2013 Outline and evaluate the multi-store model of memory. (12 marks) The multi-store model of memory consists of three different stores: sensory store, short-term memory and long-term memory. This model was created by Atkinson & Shiffrin (1968) and describes the process of memory in terms of information being passed through a system. Information from the environment is detected by sense organs and enters the sensory store. If this information is acknowledged or paid attention to, it enters the short-term memory. ...read more.


A particular strength of this model is that it is supported by evidence, and as this is based on real people, it is more valid and therefore can be applied to everyday life. For instance, the case of H.M.: he underwent brain surgery in which his hippocampus was removed to cure severe epilepsy but this led to the incapability to transfer information from short-term memory to long-term memory so he was not able to create long-term memories. ...read more.


However, this model suggests that short-term memory and long-term memory are unitary stores and this is proved incorrect by the case of KF. Brain damage led to difficulty dealing with verbal information in short-term memory but a normal ability to process visual information. This shows that the short-term memory store contains multiple stores. Another weakness of this model is that it possesses too much simplicity for such a complex process as it explains very little about the short-term memory and long-term memory. It does not take into account that, for instance, there are different types of long-term memory e.g. semantic, procedural and episodic. ...read more.

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