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Outline and evaluate the Multi Store Model of memory
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Outline and evaluate the Multi Store Model of memory
Atkinson and Shiffrin (1968) proposed the structural model of memory, known as the Multi Store Model. The model is linear meaning the information passes from one store to another in a fixed sequence. This model explained their theory of memory in 3 main separate stores; sensory memory; short term memory and long term memory. The model suggests that in order for information to move from the sensory memory to the STM, we must pay attention to the information, this then must be maintenance rehearsed - this is when the information is repeated multiple times - or elaborative rehearsed - repeated and given a meaning too, this then allows the information to be transferred from the STM to the LTM. The model also included details on how the information in the stores was encoded, for example STM was encoded through visual & auditory information and LTM was encoded through semantic information. The model also specifies the capacity of the two main stores, STM having the capacity of 7+/-2 and the LTM is limitless. The model also goes on to suggest that the STM lasts for a maximum of 30 seconds whereas
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