• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Business Studies Marketing Plan

Extracts from this document...


Business Studies Marketing Plan NetLink Done by: Sharjil A. Hannan 10 DD Table of Contents 1. What is NetLink 2. Aims and Objectives 3. Marketing Audit 4. SWOT Analysis 5. Marketing Strategy * Product * Price * Promotion * Place (Distribution) 6. Conclusion and Evaluation What is NetLink My marketing plan is on an Internet Service Provider (ISP) called 'NetLink'. It will provide a range of services for dial-up internet. NetLink internet service will only be provided in Oman. Aims & Objectives * The primary aim of NetLink will be to provide high quality internet service to its customers. * To promote NetLink through a range of schemes to create awareness and encourage consumers to buy the service. * To run NetLink legally and abide by all laws of the Oman Government. * To distribute NetLink in a wide scale so that people can gain access to internet even in the remote areas. * NetLink will also aim to gain 20% market share in the first year. * To grow as a business and launch NetLink in other countries (i.e. the Gulf and other states of the Middle East) ...read more.


* COMPETITION - Omantel and DirecWay - These two businesses are the main threats for NetLink - They will try to compete with NetLink to keep hold of their market share. - They might also try to reduce prices and introduce other marketing incentives to increase consumers of their product/service. * New businesses that might set up an ISP in Oman * Natural disasters such as an earthquake or tidal wave. Marketing Strategy For all businesses, it is essential to have a marketing strategy. Similarly, NetLink has a marketing strategy which revolves around the 4 P's: Product, Price, Promotion and Place (Distribution). Product NetLink will provide a range of products to customers for internet service. The two ways in which it will distribute internet are: 1. Pre-paid cards 2. Post-paid packages There will be several pre-paid cards and post-paid packages on offer for customers. The table below shows the product range of NetLink: Name Aimed for: Normal Rate (baisas/hour) Special Rate Cost NetLink Student (Pre-paid) For students from the age 10 - 20 who use the internet daily and regularly 200 At the day time 12 p.m. - 6 p.m. ...read more.


This will ensure the increase of sales, as the product and service will be widely available to a larger population. � NetLink will also distribute its service on two levels of distribution, level 0 and level 1. Level 0 is when NetLink, the manufacturer will directly supply its products to consumer (i.e. NetLink outlets). In Level 1, NetLink will supply the products to the retailer, and then the retailer will make it available for consumers to buy. As NetLink is a new ISP, it will use the Push Strategy. Thus, as a manufacturer, it will force the product through channels by giving it to intermediaries. If necessary, it will persuade the intermediaries by giving discounts and other incentives. Conclusion and Evaluation Overall, the marketing plan of NetLink is very balanced and gives equal importance to segments. If successful, NetLink can think of growth and expansion. However, if NetLink fails to gain market share in Oman, the following considerations will come into the scene: * Sell NetLink to another company * Partner with another company to cover financial losses (if any) and start over again with a different marketing strategy * Form a joint partnership with either Omantel or DirecWay * Move to another country * NetLink could also change its service. It could change from an ISP to Telecom Service (mobile) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    Produce a Marketing Plan for a small Retail Business.

    5 star(s)

    I will also make a radio advert using quite basic equipment and give it to Vibe FM radio station. This is quite cheap and reaches a wide audience around the potential customer area. Towards the end of March I will conduct another questionnaire in store to see what changes could be made to get more sales.

  2. Business Studies Coursework

    The bad thing about it is that it can be overcrowded a lot of the time and sometimes it takes long if you live far away or cannot get the bus or car. Which location and Why? The location I have picked is Lakeside, because it has many competitors like JD, SportsDirect, ProDirect, Nike Town, JJB, and many others.

  1. I have been asked to produce a marketing strategy for an existing or new ...

    * Create brand loyalty so that customers will cootinue to buy the product * Raise the profit revenue by appealing to the emotions; for example, charities are now heavily advertising * Maintain the present market share. As I have previously said, Mercedes are going to promote themselves on being environmentally friendly.

  2. For this project I have been instructed to come up with a marketing strategy ...

    Changes in customer demand, which continue in the same direction for more then 2 years, show a long-term trend or saturation is occurring within the market. This is definitely a bad market for businesses to be in (the mobile phone market is in the first year of a continuing trend)

  1. creating a marketing proposal

    Understanding my competitors To understanding my competitors I need to keep my product stand out, I have to make sure that I am ahead of my competitors and show that I have an understanding of my competitors. All our competitors are the entire major brand in the soft drinks market,

  2. Business Studies Assignment Marketing

    For example they might not know about it because of some lack of advertising in certain areas. Also to find out how the bowling alley promotes itself. Looking on the internet and looking through leaflets. Looking inside XS Superbowl and asking them what methods they use.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    In this example more will have to be spent in factories to ensure they are up to standard which means less can be spent on marketing including promotional budget, the price the product must be sold for and the quality the product can be made to.

  2. Marketing plan

    2.1.2 Market Needs Monaco is providing the market with a wide range of fashionable shoes with an unprecedented selection. Currently, women must travel up to Claremont in order to come close to approximating Monaco's selection. Monaco seeks to fulfill the following benefits that are important to their customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work