• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12

Business Studies Marketing Plan

Extracts from this document...

Introduction

Business Studies Marketing Plan NetLink Done by: Sharjil A. Hannan 10 DD Table of Contents 1. What is NetLink 2. Aims and Objectives 3. Marketing Audit 4. SWOT Analysis 5. Marketing Strategy * Product * Price * Promotion * Place (Distribution) 6. Conclusion and Evaluation What is NetLink My marketing plan is on an Internet Service Provider (ISP) called 'NetLink'. It will provide a range of services for dial-up internet. NetLink internet service will only be provided in Oman. Aims & Objectives * The primary aim of NetLink will be to provide high quality internet service to its customers. * To promote NetLink through a range of schemes to create awareness and encourage consumers to buy the service. * To run NetLink legally and abide by all laws of the Oman Government. * To distribute NetLink in a wide scale so that people can gain access to internet even in the remote areas. * NetLink will also aim to gain 20% market share in the first year. * To grow as a business and launch NetLink in other countries (i.e. the Gulf and other states of the Middle East) ...read more.

Middle

* COMPETITION - Omantel and DirecWay - These two businesses are the main threats for NetLink - They will try to compete with NetLink to keep hold of their market share. - They might also try to reduce prices and introduce other marketing incentives to increase consumers of their product/service. * New businesses that might set up an ISP in Oman * Natural disasters such as an earthquake or tidal wave. Marketing Strategy For all businesses, it is essential to have a marketing strategy. Similarly, NetLink has a marketing strategy which revolves around the 4 P's: Product, Price, Promotion and Place (Distribution). Product NetLink will provide a range of products to customers for internet service. The two ways in which it will distribute internet are: 1. Pre-paid cards 2. Post-paid packages There will be several pre-paid cards and post-paid packages on offer for customers. The table below shows the product range of NetLink: Name Aimed for: Normal Rate (baisas/hour) Special Rate Cost NetLink Student (Pre-paid) For students from the age 10 - 20 who use the internet daily and regularly 200 At the day time 12 p.m. - 6 p.m. ...read more.

Conclusion

This will ensure the increase of sales, as the product and service will be widely available to a larger population. � NetLink will also distribute its service on two levels of distribution, level 0 and level 1. Level 0 is when NetLink, the manufacturer will directly supply its products to consumer (i.e. NetLink outlets). In Level 1, NetLink will supply the products to the retailer, and then the retailer will make it available for consumers to buy. As NetLink is a new ISP, it will use the Push Strategy. Thus, as a manufacturer, it will force the product through channels by giving it to intermediaries. If necessary, it will persuade the intermediaries by giving discounts and other incentives. Conclusion and Evaluation Overall, the marketing plan of NetLink is very balanced and gives equal importance to segments. If successful, NetLink can think of growth and expansion. However, if NetLink fails to gain market share in Oman, the following considerations will come into the scene: * Sell NetLink to another company * Partner with another company to cover financial losses (if any) and start over again with a different marketing strategy * Form a joint partnership with either Omantel or DirecWay * Move to another country * NetLink could also change its service. It could change from an ISP to Telecom Service (mobile) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    Produce a Marketing Plan for a small Retail Business.

    5 star(s)

    I will also make a radio advert using quite basic equipment and give it to Vibe FM radio station. This is quite cheap and reaches a wide audience around the potential customer area. Towards the end of March I will conduct another questionnaire in store to see what changes could be made to get more sales.

  2. Business Studies Coursework

    However, I will be competing with others shops in the area to get the most customers as possible. I will be analysing the competitions below: The two competitions I'm considering and analysing are 1. JD 2. SportsDirect 1. JD JD is my competition.

  1. Marketing Plan for the Targe' Full Service Spa Salon

    Target marketing strategy must include a marketing research approach to find out if there is a need and/or want for the services offered. Marketing research is defined as, the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions (Kerin, 2006).

  2. I have been asked to produce a marketing strategy for an existing or new ...

    I am first going to look at the strengths, weaknesses, threats and opportunities for my strategy. Strengths * Mercedes is a very large business and has a lot of capital. This means there will not be a small budget for my marketing strategy.

  1. Business Studies Assignment Marketing

    The notes from observing the visit will help me to analyze in depth the bowling alleys promotions and how popular the bowling alley is. Asking the staff questions will help me to understand what and why products may need updating and it will also help me to have great knowledge

  2. Free essay

    Final Plan

    I think that the zoo should keep their current method because for the type of business that it is these methods a suitable. Although there is one method that I would think about including, this is complementary pricing, the reason I would do this is because you could have a

  1. Produce a marketing strategy for a new or existing product

    Boston matrix Market share is important for Cosmopolitan. The Boston Constancy Group has argued that the faster the growths of a particular market the greater the cost necessary to maintain position. In a rapidly growing market, considerable exprediture will be required on investment in product lines and to combat the threat posed by new firms and brands.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    One example is the marketing plan determines what is produced, how it is produced and when it is produced which affects the production department. It determines the number and skills of employees required which affects human resource management. Also, it determines the design of the product, the cost to make the product (through choice of material, production methods, etc)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work