• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12

Business Studies Marketing Plan

Extracts from this document...


Business Studies Marketing Plan NetLink Done by: Sharjil A. Hannan 10 DD Table of Contents 1. What is NetLink 2. Aims and Objectives 3. Marketing Audit 4. SWOT Analysis 5. Marketing Strategy * Product * Price * Promotion * Place (Distribution) 6. Conclusion and Evaluation What is NetLink My marketing plan is on an Internet Service Provider (ISP) called 'NetLink'. It will provide a range of services for dial-up internet. NetLink internet service will only be provided in Oman. Aims & Objectives * The primary aim of NetLink will be to provide high quality internet service to its customers. * To promote NetLink through a range of schemes to create awareness and encourage consumers to buy the service. * To run NetLink legally and abide by all laws of the Oman Government. * To distribute NetLink in a wide scale so that people can gain access to internet even in the remote areas. * NetLink will also aim to gain 20% market share in the first year. * To grow as a business and launch NetLink in other countries (i.e. the Gulf and other states of the Middle East) ...read more.


* COMPETITION - Omantel and DirecWay - These two businesses are the main threats for NetLink - They will try to compete with NetLink to keep hold of their market share. - They might also try to reduce prices and introduce other marketing incentives to increase consumers of their product/service. * New businesses that might set up an ISP in Oman * Natural disasters such as an earthquake or tidal wave. Marketing Strategy For all businesses, it is essential to have a marketing strategy. Similarly, NetLink has a marketing strategy which revolves around the 4 P's: Product, Price, Promotion and Place (Distribution). Product NetLink will provide a range of products to customers for internet service. The two ways in which it will distribute internet are: 1. Pre-paid cards 2. Post-paid packages There will be several pre-paid cards and post-paid packages on offer for customers. The table below shows the product range of NetLink: Name Aimed for: Normal Rate (baisas/hour) Special Rate Cost NetLink Student (Pre-paid) For students from the age 10 - 20 who use the internet daily and regularly 200 At the day time 12 p.m. - 6 p.m. ...read more.


This will ensure the increase of sales, as the product and service will be widely available to a larger population. � NetLink will also distribute its service on two levels of distribution, level 0 and level 1. Level 0 is when NetLink, the manufacturer will directly supply its products to consumer (i.e. NetLink outlets). In Level 1, NetLink will supply the products to the retailer, and then the retailer will make it available for consumers to buy. As NetLink is a new ISP, it will use the Push Strategy. Thus, as a manufacturer, it will force the product through channels by giving it to intermediaries. If necessary, it will persuade the intermediaries by giving discounts and other incentives. Conclusion and Evaluation Overall, the marketing plan of NetLink is very balanced and gives equal importance to segments. If successful, NetLink can think of growth and expansion. However, if NetLink fails to gain market share in Oman, the following considerations will come into the scene: * Sell NetLink to another company * Partner with another company to cover financial losses (if any) and start over again with a different marketing strategy * Form a joint partnership with either Omantel or DirecWay * Move to another country * NetLink could also change its service. It could change from an ISP to Telecom Service (mobile) 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Peer reviewed

    Produce a Marketing Plan for a small Retail Business.

    5 star(s)

    I will also make a radio advert using quite basic equipment and give it to Vibe FM radio station. This is quite cheap and reaches a wide audience around the potential customer area. Towards the end of March I will conduct another questionnaire in store to see what changes could be made to get more sales.

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    This is used more on services (e.g. senior citizens' discounts, peak/off-peak train fairs) so will not be used by Audi. * Psychological pricing - focuses on the consumers perception of price; if it is too high people will feel they are not getting value for money, if it is too low people will think the product is very poor quality or faulty.

  1. GCSE Business Studies Coursework - Produce a Marketing Plan for a small Retail Business

    quitting prices and stating that there is an Easter sale with discounts. This would remind people that my shop still exists and it would gain new customers who didn't know about my shop and it would entice them to come and see the discounts.

  2. Marketing Strategy - Nintendo Gamecube

    But it does not end there. The console links up with Game Boy Advance has broadband capabilities and two console colours, purple and black, which will be available at launch. The infrastructure for online gaming is still in its early stages, but Gamecube is prepared. Underneath the console are two ports, one for a 56k Modem Adaptor and one for the faster Broadband Adapter.

  1. Produce a marketing strategy for a new or existing product

    NEW Market Development This is when you market your existing product range in a new market. Once Cosmopolitan have got hold of their existing customers they then can start developing in this section. Which is aiming at a whole new bunch of customers to include in the market.

  2. Business studies marketing coursework

    more persuasive image; * Exporting the product to aim at a wider market; Legal constraints have been passed in order to protect the consumer and ensure high quality of the products they purchase, e.g.: * Sale and Supply of Goods and Services Act 1994 * Consumer Protection Act * Food

  1. For this project I have been instructed to come up with a marketing strategy ...

    The purpose of market research is really to find out whether there is a gap in the market for your product or service or whether you can make customers want your product through persuasive adverting. We already know that there is a market for mobile phones but the current market gap has become saturated (or if not saturated, almost saturated)

  2. Marketing Plan of Squench

    Low cost of watermelon. Since watermelon is a common fruit, it would cost lesser than any other fruit. Threats Squench faces two major threats: 1. Increased competition. More companies have entered the flavored drinking water market and some of these companies had already built an image .Also, small companies

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work