MARKET
Target market is a defined segment of the market that is the strategic focus of a business. Normally the members of this segment possess common characteristics and to purchase a particular product or service. The target market for Airfix is teenagers with a range of 3-4 years either way. The accurate age group is from 10-22 years old.
ORGANISATIONAL CULTURE
Organisational behaviour is the study and understanding of individuals and group behaviour and patterns of structure in order to help improve organisational performance.
Organisational culture is a set of beliefs and values within a company and how management and employees interact with each other. The sources chosen to demonstrate organisational culture show a direct and easy understanding about what it means and it shows the interaction between employees within a company.
Airfix is based on task culture and it has an important influence on motivating company employees because the production would increase and the amount of final models produced would be more. Therefore the business would try to promote the product to increase sales and bring more profit.
EMPLOYEE MOTIVATION
To motivate employees the business would need to give a bonus or increase employee’s salary to motivate them. Regular meetings on progress can take place to find out how the employees are finding the work that they carry out and how it could be improved. Management help employees on a better quality of working life, a successful manager is based on strong positive interpersonal skills.
CUSTOMER SATISFACTION
Organisational culture within a business has an important influence on keeping the customers satisfied by producing high quality products and having a guarantee on the products that Airfix sell.
CONCLUSION AND RECOMMENDATIONS
Airfix is a company that sells model cars and model items. The chosen product is model football stadiums. The target market for the product is 10-22 year olds and the main theme of the company is about organisational and task culture including the aspects of employee motivation and customer satisfaction.
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