• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I am going to write a report that explains how my products, customer segments and the organisational culture. The name of my company isAir fix and the main product that it sells is car models.

Extracts from this document...

Introduction

INTRODUCTION I am going to write a report that explains how my products, customer segments and the organisational culture. The name of my company is'Air fix' and the main product that it sells is car models. PRODUCTS The product ideas for our business are detachable parts for custom made cars, new custom made cars and football stadiums. The chosen product for our business is the production of football stadiums. MARKET Target market is a defined segment of the market that is the strategic focus of a business. ...read more.

Middle

Organisational culture is a set of beliefs and values within a company and how management and employees interact with each other. The sources chosen to demonstrate organisational culture show a direct and easy understanding about what it means and it shows the interaction between employees within a company. Airfix is based on task culture and it has an important influence on motivating company employees because the production would increase and the amount of final models produced would be more. ...read more.

Conclusion

CUSTOMER SATISFACTION Organisational culture within a business has an important influence on keeping the customers satisfied by producing high quality products and having a guarantee on the products that Airfix sell. CONCLUSION AND RECOMMENDATIONS Airfix is a company that sells model cars and model items. The chosen product is model football stadiums. The target market for the product is 10-22 year olds and the main theme of the company is about organisational and task culture including the aspects of employee motivation and customer satisfaction. Report word count: 392 words ?? ?? ?? ?? Anish Patel - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    Gucci would need to price their products high to give the image of quality and 'Designer'. Where as Matalan would need to keep their prices low to show there affordable.) Virgin needs to keep its price low to allow the Virgin Brand to carry on with the cheap image.

  2. marketing study - biolife

    We named the magnetic therapy bracelet our company sell "Bio-Mag". This is advance technological product, which uses the theory of magnetic therapy to relieve any pain experience on one's wrist. Magnetic therapy is known throughout history (thousands of years) for its ability to relieve pain, restore energy and enhance sleep.

  1. In this coursework I have look at car and the product that I have ...

    Understanding of the general influence on the market and buyer One of basic of principle of marketing understands customer's needs. An organisation maybe selling a variety of products and services to businesses or customers in a variety of market. In order to understand the needs of business customers, it is

  2. Establishing customer need in Virgin Trains

    Market research Before any service can be properly marketed Virgin Trains must know a great deal about: * The market it is to be operated in * The demand for the service itself * The needs of the users for design, quality, colour, etc.

  1. Chocolate Plc report.

    Over time (by adding/remarketing products) the curve would continue to extend. 1 BBC news Thursday 27th November 2003 Analysis of questionnaire This was question 3 in my Questionnaire. From this graph, you can see very clearly that the majority of people are buying chocolate once or twice a week.

  2. Used car purchase plan.

    Current Market: When searching for a car there are many websites, newspaper articles, brochures and auctions that you can visit. I started looking in the local papers in the classifieds as it had many cars, both antique and used cars for sale.

  1. An investigation in to the marketing activities of Going Places Oladimeji Jinadu

    This can be what the organisation or company sell to the customers. This may also include the brand name and after-sale service. PROMOTION: This can be define as different methods use to persuade customers to buy its product and services of the organisation or company.

  2. Pizza Huts Products

    This does mean though that the quality of the products is probably lower than their competitors. Pizza Hut use several marketing strategies, Pizza Hut uses pricing to attract customers away from their competitors, for example when they run promotion such as the current one with blockbuster.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work