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I am going to write a report that explains how my products, customer segments and the organisational culture. The name of my company isAir fix and the main product that it sells is car models.

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Introduction

INTRODUCTION I am going to write a report that explains how my products, customer segments and the organisational culture. The name of my company is'Air fix' and the main product that it sells is car models. PRODUCTS The product ideas for our business are detachable parts for custom made cars, new custom made cars and football stadiums. The chosen product for our business is the production of football stadiums. MARKET Target market is a defined segment of the market that is the strategic focus of a business. ...read more.

Middle

Organisational culture is a set of beliefs and values within a company and how management and employees interact with each other. The sources chosen to demonstrate organisational culture show a direct and easy understanding about what it means and it shows the interaction between employees within a company. Airfix is based on task culture and it has an important influence on motivating company employees because the production would increase and the amount of final models produced would be more. ...read more.

Conclusion

CUSTOMER SATISFACTION Organisational culture within a business has an important influence on keeping the customers satisfied by producing high quality products and having a guarantee on the products that Airfix sell. CONCLUSION AND RECOMMENDATIONS Airfix is a company that sells model cars and model items. The chosen product is model football stadiums. The target market for the product is 10-22 year olds and the main theme of the company is about organisational and task culture including the aspects of employee motivation and customer satisfaction. Report word count: 392 words ?? ?? ?? ?? Anish Patel - 1 - ...read more.

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