I will be analysing the effectiveness of the communication methods with my chosen business, which is Ikea. I will be analysing communication methods inside functional areas, between functional areas and with people and organisations outside the business.

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Task C2

For Task C2, I will be analysing the effectiveness of the communication methods with my chosen business, which is Ikea. I will be analysing communication methods inside functional areas, between functional areas and with people and organisations outside the business.

The functional areas in the business Ikea are the departments within it, which include: Finance, Research and development, Human recourses, ICT, Customer service, Marketing and Sales, Administration and Production.

* Within Functional areas - The communication within one functional area or department, for e.g. one member of the Finance department communicating with another member.

* Between functional areas - The communication of a member of one department communicating with another person within a different department, for e.g. Marketing and Sales staff need to communicate with the production department, so they don't promise goods that aren't in stock. It is important for each functional area to communicate because each functional needs co-operation from the other to be able to operate efficiently.

* External contacts - The communication of the business, Ikea with the public, for e.g. Ikea communicating with customers about new products and sales.

Within Functional Areas

Within the functional area, Customer Service, they can communicate Face to Face. They can use this communication method in meetings or morning huddles. They may use meetings to help to tell employees about aims for the week, profit targets, profit or losses within the business, redundancy, promotions and wages. They may also use a Morning Huddle, which is a bit like a meeting but less formal and much quicker. The advantages of using this method is it is very direct, informs staff of daily targets, solves problems and any issues that arose the previous day, is a two way communication, allows for clarification and is quick and easy. The disadvantages of using the Face-to-Face method are that it may not be confidential; the conversation may be forgotten if no written record is kept, the listener may be distracted. Overall using the Face-to-Face method is very effective because it is quick and easy, free and much clearer than any other type of communication.
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Within the functional area, Customer Service, they can communicate by using a notice board. Ikea may use this method in a department like Marketing and Sales to keep the workforce as a whole up to date with what is going on. Notices may relate to vacant posts, holiday arrangements, union matters or social events, aims of the day and sales information are likely to be displayed on a notice board. The advantages of using a notice board to communicate are they keep workers informed and attempt to make them feel a part of a large work force. It ...

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