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I will be analysing the effectiveness of the communication methods with my chosen business, which is Ikea. I will be analysing communication methods inside functional areas, between functional areas and with people and organisations outside the business.

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Introduction

Task C2 For Task C2, I will be analysing the effectiveness of the communication methods with my chosen business, which is Ikea. I will be analysing communication methods inside functional areas, between functional areas and with people and organisations outside the business. The functional areas in the business Ikea are the departments within it, which include: Finance, Research and development, Human recourses, ICT, Customer service, Marketing and Sales, Administration and Production. * Within Functional areas - The communication within one functional area or department, for e.g. one member of the Finance department communicating with another member. * Between functional areas - The communication of a member of one department communicating with another person within a different department, for e.g. Marketing and Sales staff need to communicate with the production department, so they don't promise goods that aren't in stock. It is important for each functional area to communicate because each functional needs co-operation from the other to be able to operate efficiently. * External contacts - The communication of the business, Ikea with the public, for e.g. Ikea communicating with customers about new products and sales. Within Functional Areas Within the functional area, Customer Service, they can communicate Face to Face. ...read more.

Middle

Overall using the notice board as a communication method is very effective, if want the whole department to know about the subject. Between Functional Areas Communication can be used between functional areas; one way this can be done is through e-mail. An example of using email is, marketing and Sales staffs needing to communicate with the production department, so they don't promise goods that aren't in stock. An advantage of using this method of communication is it can send reports and attachments with graphics, all staff has an e-mail address, it is very quick and may take seconds to send a large amount of data, not much of a cost. The disadvantages of using e-mail to communicate are, the e-mail may be sent to the wrong person, may have delivery problems and possible delays in receiver opening their mail may have been too busy and this could cause delays for the sender. Overall using e-mails to communicate is very effective because, it is fast and easy and can hold a lot of information and graphics such as graphs. Communication can be used between functional areas; one way this can be done is through an internal phone. ...read more.

Conclusion

will take a certain amount of time to reach the recipient because of the type of stamp or if it has to be delivered abroad, can be lost, not 100% sure of security, can be easily opened and read or sent to the wrong address and is very long to produce a letter. Overall using a formal letter to communicate externally is very professional but can easily be lost, damaged or sent to the wrong address. Ikea uses communication to external contacts; they use such things as telephones. Ikea may use a telephone to phone suppliers about quantity of goods and cancellations, contacting the press for a news story or even to conform a school trip. The advantages of using a phone are, it is fast and easy to use, you can speak directly to a person, can be very descriptive on a phone. The disadvantages of using a telephone are the person may not be there to take the call, there is no body language to rely on, may be a bad line which makes the conversation not clear also there may be a lot of interference. Overall using a phone to communicate is effective if you want to get hold of somebody fast or in an emergency. Laura Tomlin 10BD Unit 1- Investigating Business ...read more.

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