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Internal and External Stakeholders of Alton Towers

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Introduction

Internal and External Stakeholders of Alton Towers A stakeholder is someone who shows an interest within the business; an internal stakeholder is a person or a group of people who work internally with in the business and show an interest. Where as an external stakeholder is a person or a group of people who operate outside the business of Alton Towers but who still show an interest in the business. Alton Towers has both internal and external stakeholders: the internal stakeholders are: * Employees * Managers * Ride designers * Parenting company * Directors * Financiers The External stakeholders of Alton Towers are: * Customers * Local community * Schools * Suppliers * Competitors * Other businesses * Coach companies * Sponsors A2 Identifying why each is a stakeholder Internal: Employees: Employees are perceived as stakeholders of Alton Towers as they are interested in their jobs and their payment for the labour they provide. Managers: managers are stakeholders as they work for the business/ enterprise of Merlin Entertainments; they are also perceived as stakeholders as stakeholders as they check stock levels, profit and the operations taking place to ensure that they are effective. Ride Designers: Ride Designers are stakeholders as they have an interest in designing new rides for the theme park as that is what they are paid to do and if many of their designs are good and are chosen then they also have other parks approach them to design rides. ...read more.

Middle

Other Businesses: Many other businesses are stakeholders to Alton Towers as they have an interest in how well the park is doing. Businesses like KFC and Coke like to endorse their products in and around the park such as Cadbury's sponsoring air this is to give them more publicity and to make them more revenue. They also write up contracts or terms and conditions to show their involvement within and around the park. Other businesses such as coach companies also operate with Alton Towers as they talk to take booking for trips and bookings. Coach Companies: Coach Companies are stakeholders to Alton Towers as they talk to managers to negotiate offer and deals, for up and coming trips for customers, they also negotiate deals for the coach drivers. Sponsors: Many sponsors, like Cadbury's sponsors rides or parts of the theme park, for example Cadbury's sponsors Air this to make them more popular/ gain more publicity or sell more products. A3 Influence and importance Influences: Customers: Customers have a big influence on Alton Towers as these are the people that try out the rides, and offer improvements or new ideas for rides. Customers are also chosen by park representatives to fill in surveys to offer improvements not just for rides but for service and facilities. ...read more.

Conclusion

Ride Designers: Ride Designers have an influence to Alton Towers as they have to design the rides for the customers, and they must design the rides that people want. If the design the rides that the majority people/ customers are not interested in then Alton Towers will lose custom as many people like whit knuckle rides as many customers enjoy excitement. Financiers: Financiers have a influence on Alton Towers as they loan the park or the parent company money for new rides or park improvements. Financiers have a fairly big influence on Alton Towers as if they stop loaning them money then they will have to find new way to make money or have no way to fund for new rides and facilities. Directors: Directors have little influence as they make ideas but they have to 'run them by' the parent company first as the parent company is in control/ charge of what happens thought out the park, Opinion: In my opinion I think that none of the stakeholders are important as they all make Alton Towers what it is, as without the customers Alton Towers wouldn't have custom or be as big publicly as it is now and without Ride Designers then there will be no new rides for people to try out to make Alton Towers the best theme park in Europe. ?? ?? ?? ?? Unit 2 A1 D.Taylor ...read more.

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