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investigating business

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Unit 1 Criterion 4 Unit 1 - Investigating Business Criterion 4F Describe the following external influences for each business Cadbury Rowan Dartington 0 - 6 marks its main competitors ( ( the main environmental laws affecting the business ( ( economic conditions ( ( 6 Criterion 4C Explain how each business has been affected by the external influences described in 4F ( ( 7 - 9 marks 3 Criterion 4A Suggest and justify ways in which each business could respond to the external influences explored in 4F & 4C ( ( 10 - 12 marks 3 Total 12 We did a Pest Analysis in class * Political * Economic * Social * Technological PEST analysis is very important that encounters four external influences that need to be addressed within a business. Main competitors of Cadburys Cadburys is a big successful chocolate company which is known in all civilization, especially in Europe. Cadburys chocolate share is built on regional strengths as is the case for the other top five chocolate groups. Cadburys command strong positions in the UK, Ireland, Australia, New Zealand, South Africa and India. In candy, Cadbury have a number one position. Halls is their largest brand in candy and our position is supported by other significant regional and local brands. Cadburys number two position in gum is built on strong market shares throughout the Americas, in parts of Europe (including France, Spain and Turkey), and in Japan, Thailand and South Africa. By participant, the market is relatively fragmented, with the five largest confectionery companies accounting for around 40% of the market. ...read more.


In Herefordshire there is a competitor "FOREST ADVENTURES ACTIVITIES". They offer an extensive selection of exciting activities for youth groups, adults and corporate entertainment. Their activities provide the opportunity for developing new skills and team work in an exciting, exhilarating but safe environment. Activities catered for include rock climbing, abseiling, kayaking, archery, canoeing, caving, mountain biking, orienteering, night hiking and much more. They also have their centres out of Hereford. Their offer their activities in Bristol, Birmingham and Cardiff. This is the main problem that the forest Adventure could cause for taste for adventure because they have their centres in other counties and receive a bigger profit. Another good example competitor of taste for adventure is 'WYEDEAN CANOE AND ADVENTURE CENTRE' Wyedean Canoe & Adventure Centre is located at Symonds Yat East, an idyllic setting in the heart of the Wye Valley, an area of outstanding natural beauty. Activities on offer include; canoeing & kayaking, rock climbing, abseiling, caving, archery, rope courses, team building, helicopter tours, racetrack days and all-day adventure walks. They also have an on-site shop stocked with a range of canoeing & outdoor products. Businesses can manage much of their own world but there are external influences to which they have to respond and over which they have less control. Some external influences that might have affected Cadbury are: Business Competitors Economic Conditions Environmental Constraints These are just a few of the obvious influences which not only maybe present on Cadbury's but other businesses too. ...read more.


Educated staff and training is necessary. From the early days of Cadburys, technology has changed dramatically. It has become quicker and more efficient to this day. Production lines have been swopped for machines which can produce the whole product in one quick easy procedure. From this if extra demand is wanted from consumers then it will be easier to produce the product quicker than the original hand made chocolates. Communication has improved as well as marketing the product through word of mouth has now changed to advertising in magazines, newspapers, bill boards, television and even the internet. This will help with the strategy as it will be easier to promote the product to the consumers. Political influences include environmental issues such as limits and rules such as carbon emissions, trading policies, funding etc. these are government policies. Cadburys political influences are included environmental issues such as healthy eating regime by the government which has an impact on Cadbury because their production is chocolate. European/ internal legislation has different limits and rules on amount of chocolate production. European makes similar laws in all European countries but some countries have their own currency so the prices of products are different. Future legislation (laws) could affect Cadburys by putting bigger VAT than it is now. Cadbury aims to act in a socially responsible manner at all times by: * respecting the economic, social, cultural, political and civil rights of those involved in our operations * complying with all local human rights legislation * implementing programmes across our world-wide operations and with our supply chain partners ?? ?? ?? ?? 1 ...read more.

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