Investigating a Retail Business
For my GCSE coursework I have been asked to write a report about how I intend to investigate a retail business moving to the area. I intend to market a clothes shop. My business will sell a variety of clothes and its products will be aimed at the members of the public. In order to do this I will need to complete a number of tasks which include researching, conducting questionnaires, arranging a meeting to speak to the competitors. Once I have done this I will use the information I have gained to write up the marketing plan and use the marketing plan.
I will also need to think about the factors which may affect the success of my marketing campaign such as social, environmental and economical factors. Examples of this might be pollution, waste and jobs.
I have chosen to add SWOT Analysis into my report. It will help me to access the current position or state of a business. It highlights the strengths and weaknesses of particular products or aspects of the business. It also identifies new opportunities available to the business such as the introduction of a product and threats from outside the business, which may affect sales of certain products.
I am designing one for my business and using my competitors to help me.
SWOT means: Strengths, Weaknesses, Opportunities, Threats
S
* One of the only clothes shops in Amersham.
* Some good prices.
* Very friendly and helpful staff
* chain business
W
* Lack of clothes sizes
* some of the products are highly priced
O
* to sell clothes which vary in size
* Open more shops
* Set up a website and booking scheme.
T
* other competitors like Tescos which sell clothes
* Accent and Weatleys that also sell clothes in the high street
