• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing report

Extracts from this document...

Introduction

Marketing Assignment 1 Inamullhassan Madarbukus Lecture: Tim Jarrold Introduction The aim of this project is to see whether pairing or small groups are required to carry out an investigation of a business to find out how they implement the following Marketing Concepts: Marketing Cycle, SWOT, PEST, Segmentation, Research, and Marketing Mix. The chosen members in my group were Bilal and Florian. As a group, we decided to choose Ikea as the prospective organisation because it's a well know home furnisher organisation with a high expectation. IKEA is a furniture retailer with a difference. With around a 100 giant stores operating in over 15 countries world-wide it has managed to develop its own special way of selling furniture which seems to impress customers of all nationalities. IKEA customers typically spend between one and a half and two hours in the stores - far longer than in rival furniture retailers. An important reason for this is the effectiveness of the way it organises its stores - all of which are the same in most important respects all around the world. ...read more.

Middle

These are product, price place and promotion. Marketers work with these to create a tactical mix, designed to achieve business aims and objectives. One of the last most important investigate was to find out segmentation and targeting; that there are market for all goods and service produced, otherwise businesses would have no reason to produce them. However, markets do not contain individuals or businesses that are all the same; for example, although we say that there is a market for cars; cars come in all sorts of sizes, shapes, colours and styles. This reflects the fact that we as consumer have different preferences, different budgets, different tastes and different reasons for buying. Researching When working in groups, there are two quite separate issues involved. The first is the task and the problems involved in getting the job done. Frequently this is the only issue which my group considers. The second is the process of the group work itself: the mechanisms by which the group acts as a unit and not as a loose rabble. ...read more.

Conclusion

which was chosen, as I had a good background and internal knowledge because I am a formal co-worker at IKEA which led to an advantage, However, the disadvantage of the whole concept of team working was not performing as well because each group member was finding it hard to concentrate on the organization of the structure of the presentation. I decided to take responsibility of taking the position of chairman of the group and gave everyone a task to handle; which got them settled and focused on the task given. In the future, I would like to improve on the performing presentation by gathering the group members' ideas and adapting them in an SWOT analysis where we as a group could divide the ideas into sections and discuss them. I would also consider having frequently group meeting during the period of research, doing this would keep the group inform of all the future situations that could occur. However, before performing the actual presentation, I would like to have more practice with the group and make my own notes so that I may look at my notes during my presentation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Functional Areas Report

    For example the research and development department at Tesco will conduct research on a new type of energy drink that Tesco are planning to sell. They will research the type of flavours and ingredients that are available and they best ones to use so that Tesco make a profit out of them.

  2. Cadbury PEST

    Technological: The final external factor is the technological factor; the changes in the technology of a country or a business could threaten businesses while creating opportunities. Technologies such as mobile phones and the Internet have made some businesses expand and given them great opportunities.

  1. Tesco Research

    We are committed to each other through mutual respect and support. We realise the importance of individual growth in order to strengthen the whole. We invest in the development of the individual through training, education and reward." Tesco is committed to serve our owners, our residents, agencies and each other with integrity, fairness and honesty.

  2. English for business

    and technology that expands the economic base and the wealth of the society. An essential requirement is that each and every business strives to achieve profits over and above immediate business needs and the stakeholders' needs. Without this "surplus profit" there can be no venture capital.

  1. Business Studies

    performance - Provided with avenues to improve work > Employees can not be dismissed because of: - absence from work for a certified illness - refusal to sign an Aust workplace agreement - trade union support/membership - non-member of a trade union - absence from work on paid maternity leave/paternity

  2. Progress Report

    The rules and codes of conduct of Emni are strict because of the nature of work. These rules are communicated to each departments and employees before and after inductions. Emni could consider setting rules which are not hard to follow and could prevent employees breaking them or not complying with them.

  1. Ann Hopkins Case Analysis

    He later said that "when she comes into the office or starts walking down the hall, it is with a lot of authority and forcefulness. However, it does not always appear in the same view or in the same manner to other people.

  2. tesco aims and objectives

    and this enabled Tesco to meet the needs of their customers and meet their aim of retaining loyal customers because if they hadn't stocked up on organic food then some customers may have ended up leaving Tesco and shopping at Asda or Sainsbury because they stocked organic food and Tesco didn't.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work