• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing report

Extracts from this document...

Introduction

Marketing Assignment 1 Inamullhassan Madarbukus Lecture: Tim Jarrold Introduction The aim of this project is to see whether pairing or small groups are required to carry out an investigation of a business to find out how they implement the following Marketing Concepts: Marketing Cycle, SWOT, PEST, Segmentation, Research, and Marketing Mix. The chosen members in my group were Bilal and Florian. As a group, we decided to choose Ikea as the prospective organisation because it's a well know home furnisher organisation with a high expectation. IKEA is a furniture retailer with a difference. With around a 100 giant stores operating in over 15 countries world-wide it has managed to develop its own special way of selling furniture which seems to impress customers of all nationalities. IKEA customers typically spend between one and a half and two hours in the stores - far longer than in rival furniture retailers. An important reason for this is the effectiveness of the way it organises its stores - all of which are the same in most important respects all around the world. ...read more.

Middle

These are product, price place and promotion. Marketers work with these to create a tactical mix, designed to achieve business aims and objectives. One of the last most important investigate was to find out segmentation and targeting; that there are market for all goods and service produced, otherwise businesses would have no reason to produce them. However, markets do not contain individuals or businesses that are all the same; for example, although we say that there is a market for cars; cars come in all sorts of sizes, shapes, colours and styles. This reflects the fact that we as consumer have different preferences, different budgets, different tastes and different reasons for buying. Researching When working in groups, there are two quite separate issues involved. The first is the task and the problems involved in getting the job done. Frequently this is the only issue which my group considers. The second is the process of the group work itself: the mechanisms by which the group acts as a unit and not as a loose rabble. ...read more.

Conclusion

which was chosen, as I had a good background and internal knowledge because I am a formal co-worker at IKEA which led to an advantage, However, the disadvantage of the whole concept of team working was not performing as well because each group member was finding it hard to concentrate on the organization of the structure of the presentation. I decided to take responsibility of taking the position of chairman of the group and gave everyone a task to handle; which got them settled and focused on the task given. In the future, I would like to improve on the performing presentation by gathering the group members' ideas and adapting them in an SWOT analysis where we as a group could divide the ideas into sections and discuss them. I would also consider having frequently group meeting during the period of research, doing this would keep the group inform of all the future situations that could occur. However, before performing the actual presentation, I would like to have more practice with the group and make my own notes so that I may look at my notes during my presentation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Functional Areas Report

    The three 'p's * Price - any new ideas they have must be capable of being produced at a price consumers are prepared to pay. * Practicality - new ideas developed in a laboratory or at a designer's desk are one thing. Making them in large quantities is something else.

  2. Cadbury PEST

    Technological: The final external factor is the technological factor; the changes in the technology of a country or a business could threaten businesses while creating opportunities. Technologies such as mobile phones and the Internet have made some businesses expand and given them great opportunities.

  1. Tesco Research

    - Visual identity and logo development. - Key message definition, mission & vision. - Internal communication. - Retail outlet design development. - Exhibition, conference, workshop development. Use of Tesco corporate communication: Tesco tends to communicate on many levels and a company's image becomes affected by the audience.

  2. English for business

    - bonificatie Half fare ticket - bilet cu pret redus Height - �naltime Joint destination - combinarea a doua destinatii. Junction - �ncrucisare de drumuri Lobby - culoar, hol mic. Lounge - hol. Maid - camerista. Promotional fares - preturi promotionale Registration card - registru de hotel Resort hotels - hoteluri �n statiuni.

  1. tesco aims and objectives

    Which leads on to more profit and that again helps Tesco achieve their objectives. Also when Tesco did introduce their own clothing brands (Cherokee, Florence and Fred), it over took Asda in that market. And only recently Tesco's clothing and foot ware market share increased from 10% to 14%, and has been "The fastest growing clothing offer in the UK".

  2. Applied Business Unit 1

    I.C.T The computer database stores customer feedback and queries for reference to future problems. It also stores product details to refer to when the product is out of stock.

  1. Business Studies

    It must consider internal and external factors Identifying the target market * When developing a product a business should be able to identify who in the community it hopes to show an interest in buying the product * Which type of people will seek to purchase the product, why will they buy it and to whom will its benefits appeal?

  2. Produce a marketing strategy for a new or existing product or service

    have conducted the questionnaire that I had made, in this section I will be analysing the results of that questionnaire which will give me a good view point f the market strategy that is needed. This questionnaire was asked to a total of 50 people from different age groups.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work