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Marketing report

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Marketing Assignment 1 Inamullhassan Madarbukus Lecture: Tim Jarrold Introduction The aim of this project is to see whether pairing or small groups are required to carry out an investigation of a business to find out how they implement the following Marketing Concepts: Marketing Cycle, SWOT, PEST, Segmentation, Research, and Marketing Mix. The chosen members in my group were Bilal and Florian. As a group, we decided to choose Ikea as the prospective organisation because it's a well know home furnisher organisation with a high expectation. IKEA is a furniture retailer with a difference. With around a 100 giant stores operating in over 15 countries world-wide it has managed to develop its own special way of selling furniture which seems to impress customers of all nationalities. IKEA customers typically spend between one and a half and two hours in the stores - far longer than in rival furniture retailers. An important reason for this is the effectiveness of the way it organises its stores - all of which are the same in most important respects all around the world. ...read more.


These are product, price place and promotion. Marketers work with these to create a tactical mix, designed to achieve business aims and objectives. One of the last most important investigate was to find out segmentation and targeting; that there are market for all goods and service produced, otherwise businesses would have no reason to produce them. However, markets do not contain individuals or businesses that are all the same; for example, although we say that there is a market for cars; cars come in all sorts of sizes, shapes, colours and styles. This reflects the fact that we as consumer have different preferences, different budgets, different tastes and different reasons for buying. Researching When working in groups, there are two quite separate issues involved. The first is the task and the problems involved in getting the job done. Frequently this is the only issue which my group considers. The second is the process of the group work itself: the mechanisms by which the group acts as a unit and not as a loose rabble. ...read more.


which was chosen, as I had a good background and internal knowledge because I am a formal co-worker at IKEA which led to an advantage, However, the disadvantage of the whole concept of team working was not performing as well because each group member was finding it hard to concentrate on the organization of the structure of the presentation. I decided to take responsibility of taking the position of chairman of the group and gave everyone a task to handle; which got them settled and focused on the task given. In the future, I would like to improve on the performing presentation by gathering the group members' ideas and adapting them in an SWOT analysis where we as a group could divide the ideas into sections and discuss them. I would also consider having frequently group meeting during the period of research, doing this would keep the group inform of all the future situations that could occur. However, before performing the actual presentation, I would like to have more practice with the group and make my own notes so that I may look at my notes during my presentation. ...read more.

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