• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Overview of Carphone Warehouse

Extracts from this document...


An overview of Carphone Warehouse Carphone Warehouse: The Carphone Warehouse Group PLC was set up in 1989 by Charles Dunstone with �6,000. Today it is Europe's leading independent mobile communications retailer, generating annual turnover of �1,841.5m (y/e March 03), offering customers impartial and expert advice, the widest choice of the latest product and unbeatable service. The company operates across 10 markets and employs over 8,000 people working across the stores, the support centres, the call centres, the online teams and the direct sales teams (telesales). UK market share is over 22%. Business Activities: Carphone Warehouse has 3 different fields of operation: Distribution, Data Services and Telecoms Services. Carphone Warehouse sells pay as you go vouchers and accessories, PDA's and mobile phones, along with insurance. As a PLC the company's shareholders can be any member of the public, although shares are likely to be concentrated within the company. The company was first created in 1989. * "If we don't look after the customer, someone else will." This aim can be easily monitored by the number of complaints they get through their call centres. They should aim to rapidly cut that amount of calls that they receive that concern complains from customers, and deal with them swiftly and conveniently. They have achieved this aim because they have now hit their target of answering "95%" within one minute, which they have achieved with a percentage of "99.5%". ...read more.


Over time, their aims and objectives may alter to expand to changes in their business' for example if they like to expand they could modify an existing aim to take onboard this expansion, i.e.: "To provide the same level of care and service in this new area, as each of the others". Business Ownership of The Carphone Warehouse A sole trader is a private business which has been set up by one owner. The benefits of a sole trader are that they are easy to set up and give a personal service. The owner is independent and can make quick decisions, with the minimum paperwork, and helps to avoid bad debts with customers by knowing them personally. Although there are major drawbacks, there is unlimited liability, and you have long hours with no covers if you wanted to go on holidays or you were sick. Also you need many required business skills and if you die, the business ends as well. A partnership as two or more owners, and so it is much easier to raise capital, but again there is unlimited liability. Problems and ideas can be discussed, but all profits have to be shared and there could be many disagreements. Although there is and greater range of skills and you can be covered for holidays, decision/actions are legally binding on all partners and the death of a partner would result in the share would need repaying. A private limited company is often a family run business with the protection of limited liability. ...read more.


This would allow them to make more profits than if the rates we lower. If the rates were lower then the repayments would me smaller and so would be the profits. A rise or fall in interest rates can affect your business in many ways. If the interest rates are low, Carphone Warehouse could take out a typical loan from a bank when the interest rates are low. This is because they repayments would be lower. For example, if the interest rate was 3% per month, and each monthly repayment is �1,000.00 then they would pay 1000x1.03=�1030.00, but if the monthly percentage was 13% they would pay back �1,130.00 each month. This would mean the would have to pay back an extra �100 each month (in this example), where that money could be spent on purchasing new mobile phone parts, hiring staff, or even expanding the business. In the long term the money that has been spent for no reason would mount up. In response to this, Carphone Warehouse, if they want to take a loan, choose a bank or building society that offers a fixed rate for a period of time. They would then satisfy them because Carphone Warehouse would know how much they would be paying back each month, for that fixed period of time. After the fixed rate has finished, Carphone Warehouse would be put on a 'variable' rate, which mean the rate can vary from month to month, so they can only estimate how much the repayments would be. Jay Shah Page 1 Applied Business Studies ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    Also business should know is there a market for what you're trying to sell, this has to be researched and a questionnaire can find out. I would say there's a market for a Pizza Company to have a website that sells pizza online.

  2. sainsburys. The aims and objective of Sainsburys are very straightforward

    chef I say this because he is likely to have more knowledge with foods if people see that such a high quality chef goes to Sainsbury's to shop it will encourage others to also go and purchase products from Sainsbury's.

  1. The Carphone Warehouse has several internal and external customers. An internal customer is ...

    This will especially be the case if they are a big business who are supplying lots of mobile phones to their staff as they will expect some kind of discount for buying in bulk. Business may also expect deals that will give them a lot of minutes at the best possible deal on price.

  2. Cadbury Schweppes plc a strategic overview.

    Here is an example of a functional structure: However, it does not go with the normal structure, as the chart has been taken apart to accommodate such people. Below is a diagram of the Cadbury Schweppes LTD organizational chart.

  1. Unit 5 - Customer Service

    The Administration department also operate a switchboard which would help maintain order and control within ASDA, as there would be many different departments that people would like to contact. If the calls went to one department and then had no way of being transferred to the department they have asked

  2. This marketing report is going to look at the internal and external analysis of ...

    Some people, however, day that their service was disappointing. This, again, could be due to the fact that the resorts are different and some staff were not properly trained. Price seemed to be a big issue with Mark Warner, with many people agreeing that the pries they charge are often too expensive.

  1. Task 4: What is the most important factor for generating repeat purchase at the ...

    the customers have said this factor is the least important when it comes to generating repeat purchase. But the manager of the canteen said in the interview (see appendix 4) that the school?s canteen has a high standard of hygiene because it is very regularly cleaned and it has a great atmosphere.

  2. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    emphasizing the importance on being helpful to society. Being more environmentally supportive and looking after well fare of those in need gives Tesco more enthusiasm to reach their objective. LHM doesn?t give a time span on any of their objectives, like Tesco so people will assume that that these objectives

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work