Jay Shah Page Unit 1 – 1D
There are a lot factors that need to be taken into consideration where you are choosing an appropriate location for a business, and BIA is no exception.
Competitors: Don't go and pick somewhere where you competitors are based, because the chances are they are already established and they will just beat you into the ground. Its like if you got a choice, race a cheetah or a snail, you'd be picky the cheetah, not impossible to beat, but required a lot of work, which is what would be needed for anyone who opens up a business next to a rival;
BIA must be made accessible to everyone who wants to use it. I am not just talking about (potential) customers; you also have to note there must be easy access from BIA to their local suppliers. As long as the there are sufficient links to get to and from the airport, and generally any time of day, for example BIA’s current location, anywhere that fits this description and the ones below are okay.
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Peer Reviews
Here's what a star student thought of this essay
Quality of writing
The report contains an image of a map of the area, with a red box to point where BIA is, in terms of location. This is good, as this would allow the examiner to visualize the report with ease. Towards the bottom of the report, there's a number of small spelling/grammar errors which should be corrected.
Level of analysis
The student has stated that the location of the business needs good accessibly. However there haven't explained why this is necessary. The report could include 'Suppliers will need to access the business with relative ease, as transport companies aren't going to deliver the products to the business for a reasonable cost. It's essential that any business has good transport links, to ensure products from suppliers arrive at the business with ease'. I believe that the section 'Labours and skills' is lacking detail. The student states that wages may increase, if the business is successful. This is true, however one major factor is the location of the business and I believe the student has lost focused on the title of the report. Due to the cost of living the wages of employees will vary. Within London the wages will be high, as the cost of living for their employees are high. Whereas the cost of living within York is less expensive, and employees should expect a lower wage due to the cost of living is smaller.
Response to question
In summary, the report is quite good. All three parts of this task are well detailed and the student if altered a few things would acquire high marks. However the report does lack a little understanding in some areas, and there's a number of spelling/grammar errors which just need correcting. The report states that any business would need to ensure that their competitors are a far distance away from the prosed business. Otherwise, this may cause the business to struggle in the near future. This is a good view point from the student, as there recognise the potential issue. The student states that the population around the business is an important factor, as the population will be a number of their potential customers. However it might be good if the student were to input the number of people living within the area. This would allow the exmainer to understand how small/large the area is. In addition, the student could explain how the business is effected within a hugely populated area or a small area and how this impacts upon the business.