• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Report on types of business information at Mark and Spencer

Extracts from this document...

Introduction

Task 1 (P1, M1, D1) Report on types of business information at Mark and Spencer Introduction In this report I will be outlining the different types of information used in Mark and Spencer and their purposes and sources. The report will consist of information related to Mark and Spencer. The organisation I have chosen is Mark and Spencer. Mark and Spencer is a public limited company and it is founded in Leeds, west Yorkshire England. Mark and Spencer is one of the majors' British retailers with over 895 stores round the world. The Head quarter of Mark and Spencer is in waterside house in the City of Westminster, London England. Mark and Spencer is the largest clothing retailers in the United Kingdom, as well as being an up market food retailer. You need to define what the types of informations are in your own definition. For example, verbal information is ...... Written information is ...... And so on. Findings Mark and Spencer use different type of information within the business such as: Verbal information A value flow mapping figure used to indicate a point at which verbal interaction takes place. This is the type of information use when the manager has a formal meeting with the store member about the rate of their sales in the organisation. ...read more.

Middle

Without written information Mark and Spencer could not have reach their present state in economic, social and technological development. An example of written information is: Special offers This is a formal marketing which the marketing department put an offer on customer deal when they purchase a quality product from them. Special offer are good because it attract more customers to the business. The purpose of this information is to appreciate their customer from buying from them and by doing this, they are persuading them to shop with them again. Letter of complaint/compliment This is another form of written information as customer can write to Mark and Spencer about any complaint they have regarding the service they receive from their staff on their last visit and this also can be use to praise the organisation for the good quality of service they have at their store. The purpose of this information is to build up their service and try to amend any mistake done at the past. For compliment this will encourage the organisation to continuous to improve their service. This type of information is originated from the customer service department. Mission statement Every organisation has their one individual mission statement like Mark and Spencer as they use these to set their aim higher. ...read more.

Conclusion

Conclusion Information is the key point to all businesses success because if a business does not adapt or develop quickly then they will find themselves left behind by the competitor so they need to be informed about their daily activities within the organisation for them to make decision on how to project in each departments of the organisation. In this evaluation I will be making judgement on two set of information that Mark and Spencer use to make a strategic decision, my first information will be customer feedback. Customers feedback is a good form of receiving complain/ compliment about the way the customer have been treated and they enable company to gain important insight about customers' needs and requirements and as well as getting feedback about the company product and services, judging by this the store manager will be able to have the knowledge on how to improve the service given to customers and they could know how they are performing for them to make a decision of the development for their company. It also good to receive feedback on their service because it helps to analyse the business structure, in a form of improving the way the operate within the organisation and their service to customers. The disadvantage of receiving feedback from customer is that it can sometimes be too logical and disciplined to capture the humane instinct and traits of consumers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    Customers can get updates, offers such as, Christmas, Mothers Day, Summer Sale and promotions as well. B) Watford Borough Council 1. This website is informational and does not sell goods or products online. 2. Watford Borough Council is a public, local government service.

  2. Running a marketing campaign for a sport shop which will be selling sports equipment ...

    my marketing campaign, as it includes offers such as "buy one get one free", "spend �10 or more and receive a �5 voucher" and "Half price summer sale". When Adams Sports opens up, there will be an opening sale to attract customers. Without promotional activities, the products wouldn't sell quicker.

  1. Unit 5 - Customer Service

    Job roles Purchasing Clerk - Duties focus on the processing and administration of all consumables purchasing for the company, and its manufacturing operation. Any experience with metals and raw materials purchasing would be an advantage. Purchasing Officers - A purchasing officer is to buy large quantities of supplies and equipment

  2. This marketing report is going to look at the internal and external analysis of ...

    very sound financial position and would be able to meet all its financial obligations. (fig 4) Source: Fame Significant Developments Entry into new market Mark Warner had brochure outside Europe for the first time featuring two resorts in Canada, including the option of heliskiing at Ravelstoke in the Canadian Rockies in October 2007.

  1. Analyze the impact of globalization on the economic development and standard of living in ...

    Instead of financing expenditure by issuing bonds, the government could have financed some of the projects by issuing more money, or non-interest baring government debt. For China to have economic growth it needs to maintain an annual GDP growth rate above 7% to create jobs for the tens of millions of new jobseekers who enter the labour force every year.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    I will also contact suppliers by telephone to find current prices for suitable hen housings etc that comply with emerging legislation requirement. I will also phone the local council to find out about planning requirements and restrictions. Speaking to individuals by phone means that I will be speaking to the most relevant people in the council within the planning department.

  1. Business Communication. An informal report about different type of business information, their ...

    computer crashing. The great thing about using this method for giving and receiving message is that its straight forward and gives the information clearly. Business information using on-screen method On screen business information is any information that is based on a screen such as a computer or a television.

  2. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    with the overall service? * ?Labour turnover of 25%? * To grow the UK core: Tesco wishes to expand on the number of store in the UK, also the number of services they provide in the UK. * To be an outstanding international retailer in store and online: Tesco aims

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work