• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Report on types of business information at Mark and Spencer

Extracts from this document...

Introduction

Task 1 (P1, M1, D1) Report on types of business information at Mark and Spencer Introduction In this report I will be outlining the different types of information used in Mark and Spencer and their purposes and sources. The report will consist of information related to Mark and Spencer. The organisation I have chosen is Mark and Spencer. Mark and Spencer is a public limited company and it is founded in Leeds, west Yorkshire England. Mark and Spencer is one of the majors' British retailers with over 895 stores round the world. The Head quarter of Mark and Spencer is in waterside house in the City of Westminster, London England. Mark and Spencer is the largest clothing retailers in the United Kingdom, as well as being an up market food retailer. You need to define what the types of informations are in your own definition. For example, verbal information is ...... Written information is ...... And so on. Findings Mark and Spencer use different type of information within the business such as: Verbal information A value flow mapping figure used to indicate a point at which verbal interaction takes place. This is the type of information use when the manager has a formal meeting with the store member about the rate of their sales in the organisation. ...read more.

Middle

Without written information Mark and Spencer could not have reach their present state in economic, social and technological development. An example of written information is: Special offers This is a formal marketing which the marketing department put an offer on customer deal when they purchase a quality product from them. Special offer are good because it attract more customers to the business. The purpose of this information is to appreciate their customer from buying from them and by doing this, they are persuading them to shop with them again. Letter of complaint/compliment This is another form of written information as customer can write to Mark and Spencer about any complaint they have regarding the service they receive from their staff on their last visit and this also can be use to praise the organisation for the good quality of service they have at their store. The purpose of this information is to build up their service and try to amend any mistake done at the past. For compliment this will encourage the organisation to continuous to improve their service. This type of information is originated from the customer service department. Mission statement Every organisation has their one individual mission statement like Mark and Spencer as they use these to set their aim higher. ...read more.

Conclusion

Conclusion Information is the key point to all businesses success because if a business does not adapt or develop quickly then they will find themselves left behind by the competitor so they need to be informed about their daily activities within the organisation for them to make decision on how to project in each departments of the organisation. In this evaluation I will be making judgement on two set of information that Mark and Spencer use to make a strategic decision, my first information will be customer feedback. Customers feedback is a good form of receiving complain/ compliment about the way the customer have been treated and they enable company to gain important insight about customers' needs and requirements and as well as getting feedback about the company product and services, judging by this the store manager will be able to have the knowledge on how to improve the service given to customers and they could know how they are performing for them to make a decision of the development for their company. It also good to receive feedback on their service because it helps to analyse the business structure, in a form of improving the way the operate within the organisation and their service to customers. The disadvantage of receiving feedback from customer is that it can sometimes be too logical and disciplined to capture the humane instinct and traits of consumers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    Customers can get updates, offers such as, Christmas, Mothers Day, Summer Sale and promotions as well. B) Watford Borough Council 1. This website is informational and does not sell goods or products online. 2. Watford Borough Council is a public, local government service.

  2. Running a marketing campaign for a sport shop which will be selling sports equipment ...

    Questionnaire Graphs This bar chart shows the chosen target age group, which are 10-25 year olds. This means that my business will be targeting mainly young adults. The majority of the people spend �41+ on their sports clothes, which suggests that I should charge my products at a medium range.

  1. Unit 5 - Customer Service

    Marketing is one of the main ways in which ASDA is able to make its profit because it alerts customers of what the store has to offer and without the popularity the business would not be able to produce profit at all.

  2. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    As my business grows the customer base will also grow. Competitors From carrying out secondary research I have found out some of my competitors are HMV, Curry's, and Argos among others. They would be what will keep me on my toes always trying to be ahead.

  1. Customer Service. The aim of this project is to assess the customer service of ...

    This can be done by approaching the customers in a respectful manner and asking them how they feel about the quality of customer service; and asking the customers their opinions and suggestions on how to improve the quality of service.

  2. This marketing report is going to look at the internal and external analysis of ...

    There was a deficit of �-850,000 in 2000. By the end of 2007, loses had grown to �-2.803million (fig 3). In 2007 Sunsport tours with 55 employees made a profit of �2.487million, Mark Warner made a loss in the same year of �-2.803 with a 577 employees.

  1. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    show the differences in themselves and the similarities in them self selves. Or moreover the disadvantages and the advantages blockbuster got in their pricing strategies. Overall, blockbuster has a good quantity of numbers supporting the goods of pricing. E.g. blockbusters are becoming global leaders through this.

  2. Business Communication. An informal report about different type of business information, their ...

    The purpose of this meeting was to convince the company of Tesco that if they were to build another Tesco it will weigh heavy on other smaller business such as corner store or convenience store. These you can see is an external piece as all attack are coming from outside the business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work