Research and Development – research and development is usually called R&D. It is the next step from market development. They ensure that a product or service is safe and suitable when it goes onto the production line, ot if it meets the laws of the land
This is what they mainly do.
- Pharmaceutical companies spend lots of money on R&D
- Food manufactures employ technologist to develop new foods
- Electronic companies are developing new products like DVDs
- Some R&D specialists develop a new way of making products
Here’s an example of job roles:-
Research and developments affect on other functional areas.
Research and development requires finance to pay its employees. It also needs human resources for staff to be recruited and trained. It also needs administration to keep its building from falling apart. If customer services contact them because of a fault in a product, Then Research and development will find the fault and find away around it. It also contacts marketing and sales to change the advertisement for a particular product, and can change production techniques.
Marketing and sales – is concerned with finding out what the public want.
- Market research- job is to find out what people need or get their opinions.
- Promotion- to inform the customers about their product
- Sales- to provide the goods that the customer needs
Marketing and sales- its affect on other functions.
The degree when the company is ‘market led’ will determine the impact that marketing has on all of the functions. Marketing has a good relationship with human resources because of training and recruitment. Marketing has links to finance because of sales budget. Marketing’s relationship is strong when it comes to administration by keeping a database of customers.
Administration’s purpose is to organise operatives as effectively as possible by giving them a wide range of activities promptly and efficiently. Administration staff is responsible for:
- Information handling – The storage, retrieval of documents used by the organisation.
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Communications − Sending and receiving messages by telephone, fax, e-mail and receiving and sending mail.
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Making arrangements − Booking parking spaces for visitors to organising a foreign trip. Obtaining resources - Providing stationery stock and other basic office items.
Security − is usually provided by a separate company. Some businesses employ their own security guards. They are responsible for patrolling and reporting security risks. They also report any health hazards. They may ask for extra security like CCTV.
Cleaning and maintenance − you should know cleaning is a legal necessity under health and safety. Some companies have their own cleaning staff.
The effects of administration on the other functions
Administration has a big impact on all of the other functions of the business given that it gives the support services, which make the business work better. For example communications, which are needed for a business to work to its maximum efficacy. Making arrangements for example booking parking spaces for visitors and preparing a small meeting. It also provides resources like pens, computers and gives out money to the different departments. It also handles cleaning and maintenances. It must also provide security because no other function areas would. Finance pay for the security and human resources organises staffing.
Yes I think that Safeway does work together to achieve their aims and objectives. They interact using written and oral communication. I think that it is an efficient way to interact. I think that it does help to reach their aims. They need to work together because the business would not work and there will be no money coming in, so there cant pay for wages.
