Setting up a business

) Explain your idea for a new product (or service) and why you think it would be successful?

My idea of a product is of a lawnmower. Its not the same design and it doesn't do what normal lawnmowers have.

The machine itself can calculate with a sensor how tall the grass is and the square footage of the grass area is, so the machine can cut the grass on its own. You can set how much you want the machine to cut whether as close as it can get or only a little trim.

The lawnmower can go in straight lines, circles, backwards and loads of different other ways. The owner can set the machine to make certain patterns to make the lawn beautiful.

Also the clever machine can treat the grass while it cuts with special feeding serum. Once treated the grass will look healthy, green and thick, A gardeners dream. Without the fuss of doing it on your own.

The difference between a standard lawnmower and the lawnmower I have designed is that it can mow on its own. Without the bother of pushing it around the garden, you can just set it to do it on its own and off it goes without you having to lift a finger.

Standard lawnmowers cut the grass simply without any care and will go over rocks and probably ruin the blades, but the lawnmower I designed will detect a rock for example and warn you by stopping and bleeping so you can find the rock and move it. To stop the machine breaking down.

And the lawnmower can adapt its blades to go round certain objects in the grass for example a garden gnome. And standard lawnmowers can definitely not do any of the above making my lawnmower have full advantage.

The design itself is modern, it doesn't look obscene and bit. Just a simple modern design and the machine can be tucked away in a small cupboard. Which will make the machine successful because gardeners and house makers everywhere will be wanting a lawnmower which can be hidden away making the house or garage tidy.
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The business itself is just to sell these lawnmowers to shops and over the internet. My business will be a private limited company, LTD. I will become a private limited company because I will invite personal shareholders into my business like family and friends. And besides being a private limited company I have the security of limited liability, meaning I cannot loose any of my personal possessions if I go into debt. I would only loose whatever iv put into the business itself.

2) Decide what research and marketing will you undertake?

For my research I ...

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