• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This Literature review will be focusing on the key issues regarding the living expectations of UK transport

Extracts from this document...

Introduction

171CBS Business Organisation Task: Marketing! What is the role of Marketing? Assignment two Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Mariom Jafar Business and Accounting 2nd March 2005 DUE DATE: 28th February 2005 R.Rogers Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and selling, on the other hand are just two of the many marketing activities. In most cases, marketing performances are all those connected with identifying the particular wants and needs of a objective market of customers, and then going about satisfying those customers better than the competitors. ...read more.

Middle

The Ansoff's matrix shows, that there are four promising strategies. Existing New New Market Development is where a marketing strategy is where a business focuses on trying to make their existing product development remarkable at a new line of customers. This can be unsafe for a firm because they have not dealt with new customers before so therefore they are not experienced. Market penetration is all about the growth of the market share. Market penetration suggests a further penetration of existing markets with existing products. This method is very safe and easy to use because the business has great knowledge of this already. Market penetration exists products to gain a larger share market. Product development is where a marketing strategy is a bout a company trying to develop a product that they are selling now. Most companies maintain to develop their product so it keeps on recuperating for some businesses to survive in the industry this is necessary. Diversification is when Cadburys develop a completely new product where they are entering a new market. Something that Cadburys have not manufactured before. ...read more.

Conclusion

Children are also involved in a major target market - data shows that confectionery purchases tend to rise if there are children in the household. The market has been one of the main beneficiaries of the general rise in the spending power of children within the UK. Three large companies, all of which are active in overseas markets and have wide product portfolios, dominate the confectionery market. Cadbury's, Nestl� and Mars all own a number of well-established brands in the chocolate and sugar sectors. Many of these brands have high advertising budgets and a number have been extended using limited edition flavours and new packaging. A somewhat small number of brands account for a relatively high level of confectionery sales. There are also a number of smaller companies in the industry, many of which target particular markets - such as premium confectionery. Growth will be strongest in the sugar confectionery sector, which will steadily increase its share of the market. The chocolate sector is likely to benefit from the trend towards gift giving and sharing among others, which will increase sales of items such as chocolate assortments. The major players are forecast to increase their global presence even further. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing Mix Cadbury's

    Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from and cinema commercials, radio and Internet adverts through print media and billboards.

  2. Business Studies Coursework

    and Flyers �100 Special Offers on products �200 TOTAL �3700 Costs of my Marketing plan calendar As my business is local, a local radio show advert is ideal to promote my business, therefore this worthwhile cost will support my open day.

  1. The marketing models I will evaluate will be SWOT and PEST analysis, the product ...

    Smarties for example are aimed at children and are in the market expansion and market penetration section of the Ansoff Matrix. This is because the product has been relaunched and advertised in a different way. The product also uses market expansion because Nestle have tried to target a new market in the relaunch of the product.

  2. I have been asked to produce a marketing strategy for an existing or new ...

    Focus Groups Focus groups would not be appropriate as they attract the same group of people who may only give answers which researchers want, I would also not have enough time for this Panels Panel members need to be rotated to prevent answers to be repeated.

  1. For this project I have been instructed to come up with a marketing strategy ...

    Financial income totalled EUR 156 million in 2002 (EUR 125 million in 2001). Profit before tax and minority interests was EUR 4 917 million in 2002 (EUR 3 475 million in 2001). Net profit totalled EUR 3 381 million in 2002 (EUR 2 200 million in 2001).

  2. Marketing coursework

    open question I used was if they prefer a restaurant with one cuisine or more. I used this question as I am still unsure whether I want to open a restaurant with one cuisine or more for a large range.

  1. creating a marketing proposal

    to our product we know what service features and qualities will satisfy customers. Therefore our new product meets the needs of the customers. We will identify developing market and our new product will be available all over the world at any time.

  2. Business Studies Assignment Marketing

    How do they decide the pricing strategy? What pricing strategies do they use? * Bowling, Bar and Vending- XS superbowls pricing strategy is based around the economic growth and targets set by their head office. If their bowling targets have increased by 3% the bowling prices will increase at that rate.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work