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This Literature review will be focusing on the key issues regarding the living expectations of UK transport

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Introduction

171CBS Business Organisation Task: Marketing! What is the role of Marketing? Assignment two Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Mariom Jafar Business and Accounting 2nd March 2005 DUE DATE: 28th February 2005 R.Rogers Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and selling, on the other hand are just two of the many marketing activities. In most cases, marketing performances are all those connected with identifying the particular wants and needs of a objective market of customers, and then going about satisfying those customers better than the competitors. ...read more.

Middle

The Ansoff's matrix shows, that there are four promising strategies. Existing New New Market Development is where a marketing strategy is where a business focuses on trying to make their existing product development remarkable at a new line of customers. This can be unsafe for a firm because they have not dealt with new customers before so therefore they are not experienced. Market penetration is all about the growth of the market share. Market penetration suggests a further penetration of existing markets with existing products. This method is very safe and easy to use because the business has great knowledge of this already. Market penetration exists products to gain a larger share market. Product development is where a marketing strategy is a bout a company trying to develop a product that they are selling now. Most companies maintain to develop their product so it keeps on recuperating for some businesses to survive in the industry this is necessary. Diversification is when Cadburys develop a completely new product where they are entering a new market. Something that Cadburys have not manufactured before. ...read more.

Conclusion

Children are also involved in a major target market - data shows that confectionery purchases tend to rise if there are children in the household. The market has been one of the main beneficiaries of the general rise in the spending power of children within the UK. Three large companies, all of which are active in overseas markets and have wide product portfolios, dominate the confectionery market. Cadbury's, Nestl� and Mars all own a number of well-established brands in the chocolate and sugar sectors. Many of these brands have high advertising budgets and a number have been extended using limited edition flavours and new packaging. A somewhat small number of brands account for a relatively high level of confectionery sales. There are also a number of smaller companies in the industry, many of which target particular markets - such as premium confectionery. Growth will be strongest in the sugar confectionery sector, which will steadily increase its share of the market. The chocolate sector is likely to benefit from the trend towards gift giving and sharing among others, which will increase sales of items such as chocolate assortments. The major players are forecast to increase their global presence even further. ...read more.

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