• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This Literature review will be focusing on the key issues regarding the living expectations of UK transport

Extracts from this document...


171CBS Business Organisation Task: Marketing! What is the role of Marketing? Assignment two Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Mariom Jafar Business and Accounting 2nd March 2005 DUE DATE: 28th February 2005 R.Rogers Discuss the role of marketing and the marketing department using an organisation of your choice to illustrate the points you make Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and selling, on the other hand are just two of the many marketing activities. In most cases, marketing performances are all those connected with identifying the particular wants and needs of a objective market of customers, and then going about satisfying those customers better than the competitors. ...read more.


The Ansoff's matrix shows, that there are four promising strategies. Existing New New Market Development is where a marketing strategy is where a business focuses on trying to make their existing product development remarkable at a new line of customers. This can be unsafe for a firm because they have not dealt with new customers before so therefore they are not experienced. Market penetration is all about the growth of the market share. Market penetration suggests a further penetration of existing markets with existing products. This method is very safe and easy to use because the business has great knowledge of this already. Market penetration exists products to gain a larger share market. Product development is where a marketing strategy is a bout a company trying to develop a product that they are selling now. Most companies maintain to develop their product so it keeps on recuperating for some businesses to survive in the industry this is necessary. Diversification is when Cadburys develop a completely new product where they are entering a new market. Something that Cadburys have not manufactured before. ...read more.


Children are also involved in a major target market - data shows that confectionery purchases tend to rise if there are children in the household. The market has been one of the main beneficiaries of the general rise in the spending power of children within the UK. Three large companies, all of which are active in overseas markets and have wide product portfolios, dominate the confectionery market. Cadbury's, Nestl´┐Ż and Mars all own a number of well-established brands in the chocolate and sugar sectors. Many of these brands have high advertising budgets and a number have been extended using limited edition flavours and new packaging. A somewhat small number of brands account for a relatively high level of confectionery sales. There are also a number of smaller companies in the industry, many of which target particular markets - such as premium confectionery. Growth will be strongest in the sugar confectionery sector, which will steadily increase its share of the market. The chocolate sector is likely to benefit from the trend towards gift giving and sharing among others, which will increase sales of items such as chocolate assortments. The major players are forecast to increase their global presence even further. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing Mix Cadbury's

    Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that is paid for, from and cinema commercials, radio and Internet adverts through print media and billboards.

  2. Business Studies Coursework

    Sponsoring maybe local football teams, or semi-pro teams would help as lots of teams at these teams, like Sunday league teams or teams which are going semi-pro football have sponsors and football is considered a lot in this country so many would be looking for a sponsor.

  1. I have been asked to produce a marketing strategy for an existing or new ... Secondary Research Methods Secondary research is data that has been previously found, it would have been collected by others for their own purpose. Great care needs to be taken when selecting what data is suitable, because the data will not be presented for your purpose.

  2. For this project I have been instructed to come up with a marketing strategy ...

    Products, such as the Nokia Mediamaster 230 S, introduced Bluetooth-enabled interoperability to the home environment in the second half of the year. Dividend Nokia's Board of Directors will propose a dividend of EUR 0.28 per share in respect of 2002.

  1. Marketing coursework

    For my pilot survey I found that the questions I had didn't need changing. This is as I got all the results I need for the questionnaire. For my questionnaire I have put a blank one in my appendix (2), a completed one appendix 3, and a results sheet appendix 4.

  2. Business Studies Assignment Marketing

    ways a customer can spend their money so the greater the competition the more businesses have to produce effective marketing. I will be looking carefully at each component and making recommendations to XS Superbowl of my findings. Product The first marketing component is the product.

  1. The marketing models I will evaluate will be SWOT and PEST analysis, the product ...

    This shows that Cadbury can support my product. There are currently two products classified as question marks, however, I do not think this would be a problem when launching my product. The model also tells me there is a gap in the market because, although I looked at the snacking

  2. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    its closure which promotes the company and is taking advantage of an opportunity. They protect against threats such as changes in the market and increased competition by offering such a wide range of products including sports clothes, casual clothes, trainers, caps, balls, sports events and more.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work