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"Love or Loathe" TV Adverts

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Introduction

´╗┐Price-comparison Adverts?Eternally Destined To Fail? In life, there are some things that simply never work out well; things that?no matter how much time, effort and money are put into them?are eternally destined to fail. Things like the jokes you?re forced to read out from Christmas crackers, sparkly vampires, X-factor finalists and adverts for price-comparison sites. Especially adverts for price-comparison sites. I?m sure everyone could think of at least a few examples; the fat tenor, Gio Compario, from ?GOO COMPAAARE!? immediately springs to my mind, along with Confused.com?s Cara Confused and the oh-so-cute Aleksandr Orlov of Compare the Market. Yeah, that?s right, I dared to dis? that overly-popular, globally-adored, annoying Russian rodent perpetually frustrated by us idiot internetters mistaking his rodent-prostitution website for a similarly-named price-comparison website. I mean, come on! Yes, meerkat are cute, and I appreciate the pun was vaguely amusing at the start but surely we should have gotten over that by now? ...read more.

Middle

At the end of it, I kind of felt sorry for Gio Compario and the rest of Go Compare?s marketing department. Not only was Gio repetitively tortured in this most-recent series of ads, but it started off with so much potential and fell so disappointingly flat. Embarrassingly so. It was like when someone says something that was probably intended to be funny but no-one laughs except the person telling the joke. Awkward and like they tried too hard, that was the whole thing came across. Sure, we?d all like to avenge Gio for the endlessly annoying ?GOO COMPAAARE!? that was reinforced in our decreasingly small minds every five minute advert break, but Sue Barker blowing him up with a bazooka? Tragically un-funny. They?d stuck with Gio for too long to eventually listen to public opinion and decided that they, too, hated him. Disloyal and faithless, swayed by the public, that?s the main impression I got of the company after they ditched their piteous?if still annoying?mascot. ...read more.

Conclusion

Now, I?m a girl and I have absolutely no interest in other, cartoon-ised, woman, but even I had problems trying not to look at her over-sized bouncing breasts. Seriously. If Cara?s going to be going around selling car insurance so enthusiastically then she really ought to consider a boob-reduction job or at least a more supportive bra. The adverts, primarily the bikini one, received numerous complaints that it was ?overly-sexual? and ?inappropriate for children to see?, unfortunately though, no action was taken. Only showing that, not only do the advertising company hate us, innocently simplez-minded TV viewer, but the Advertising Standard Agency, the very people who should protect us from this sort of thing, does too. So, is it possible to have a decent, non-annoying?if not particularly amusing, interesting or entertaining?adverts for price-comparison website? I guess we?ll never know. At least not until someone sees the sense to fire the current idiots in charge of this sort of thing and recruit some new blood for this tragically un-funny advertisement industry. Or, hopefully, they?ll just stop trying. ...read more.

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