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To investigate the form and retail pattern of High Wycombe.

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GCSE GEOGRAPGHY FIELDWORK ENQUIRY Aim: to investigate the form and retail pattern of High Wycombe In my geography fieldwork enquiry, I will be testing four hypotheses to investigate the form and retail pattern of High Wycombe. I will be investigating shopping patterns and types of land use etc to prove four hypotheses. The hypotheses that I will be testing are: 1. High Wycombe will fit Hoyt's urban model. 2. Comparison shops will cluster together, convenience shops will disperse within High Wycombe. 3. Pedestrian density will be greatest in the town centre. 4. Environmental quality will be highest in the town centre. I have chosen to do the study in High Wycombe because it has a wide range of different shops, resulting in a good variety of fairly accurate results. Local information and geographical background on High Wycombe High Wycombe lies along the River Wye, at the edge of the Chiltern Hills and on the fringe of the London metropolitan area. High Wycombe is the largest town in Buckinghamshire and was once the home to Europe's largest manufacturers and distributors of furniture. The town is noted for furniture, especially Windsor chairs, made from local beech wood. High Wycombe is situated in the centre of the Thames Valley and it is surrounded by many areas of outstanding natural beauty. It is ideally situated for enjoying a complete mix of different activities and interests including social and commercial opportunity. High Wycombe has been transformed in recent years from a small market town with little social appeal, to a large University town which is hectic and lively with life and purpose. The shopping in High Wycombe has also grown. There are over 250 different shops to choose from, spread out between the Octagon and Chilterns Shopping Centres, the High Street, Frogmoor and the connecting streets of White Hart Street, Church Street and Castle Street. High Wycombe Market, located in the High Street, now plays a prominent part in the community, providing excellent quality clothes, food, music and general items at a very reasonable price. ...read more.


Shopping quality Sites A-P were closer to the core and 1-10 were around the edge so I would expect these to have a lower Shopping quality total compared to sites A-P. This has been proven correct because the graph for sites 1-10 is clearly sloping downwards whereas the graph for sites A-P is higher although it slopes down at some points. This proves my second hypothesis correct: 'Comparison shops will cluster together, convenience shops will disperse within High Wycombe' I think that this is because when people go to buy comparison goods, they would prefer that they are all clustered together so they do not have to travel far to get to the different shops. It is likely that they will have travelled quite far to buy the comparison goods so they should be next to each other but do not need to be dispersed as people are prepared to travel far to buy them. Different retail centres have different spheres of influences depending on whether the goods or services they sell or provide are high order or low order. This concept can be explained much more clearly in a shopping hierarchy. This ranges from large regional shopping centres down to the local village or corner shop. At the bottom of the hierarchy are small shops selling low order convenience goods which are needed daily, such as food and newspapers. These shopping areas have a smaller sphere of influence compared to larger shopping centres, as people aren't prepared to travel far for their daily requirements, such as a newspaper. At the top of the hierarchy are shops selling high order, specialist goods, which are bought less frequently, such as furniture and video recorders. These larger shopping centres have a much larger sphere of influence compared to that of smaller shopping centres as people are more prepared to travel further for goods that they buy, perhaps, once every year or even less. ...read more.


The closest will be outside McDonalds then I will work outwards towards Orleans at one side and the other side of Heath road and King street. Presentation of results This graph shows that as you move out from the town centre, the pedestrian density increases. This proves that my hypothesis is correct: 'Pedestrian density will be greatest in the town centre' These are the results I expected because the centre of Twickenham has the most shops and it is also cleaner and safer than the edges of the town. The centre is actually the only area which has comparison shops so it is very likely that the pedestrians will cluster around there. The edges of town do not really have a very high environmental quality and there aren't many shops so there is nothing attracting the pedestrians to those areas. Also, the shops which do exist in outer Twickenham do not rely on people to walk past because they mainly consist of shops which sell low order goods. They are shops like newsagents which sell the same things each day and people only go in if they are sure of what they want from there. Evaluation I think that the results for my comparison study are fairly accurate but I could have counted the pedestrians for a longer period of time to get more accurate results. Also I did the study on a Saturday morning when the pedestrian flow may have been higher than it usually is resulting in biased results. To fix this problem I could have done the pedestrian count for several days and then found the average for those days to get more accurate results. I did the count on my own so I could easily have counted people twice or made silly mistakes. I could have avoided this by going with a group of friends to make sure I got more accurate results. But over-all I think that I did the pedestrian count fairly well and received reasonable results considering the fact that I did it all myself. ...read more.

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