Why did Labour win the 1945 election?
Labour’s victory in 1945 came as a shock to the political world, Winston Churchill almost suddenly lost is popularity. Labour also took full advantage of the BBC which had a left-wing approach in many of its news reports and talks. Also, by proposing a welfare state, Labour was able to more votes from within the working class and the economic crisis also played into their hands.
Prior to the elections, Winston Churchill’s approval ratings in the opinion polls stood at 83%, Churchill was considered as a hero for is involvement in winning the War and this is what the Conservatives based their campaign on, however he was seen as a war time leader and was not considered to be a man to lead Britain in a time when peace and party politics were now more important.