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A comparison of two print based Advertisements

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A comparison of two print based Advertisements Companies advertise so they can attract more customers to buy their product. Companies can make themselves known to the public. It gives people the chance to compare prices and make them aware there is a choice and variety. You find adverts in most places on TV, radio, billboards, letters, internet, books, newspapers and magazines. Good points about advertising are it helps companies to sell products and help them to make profit, people also become well known through advertising. Bad points about advertising are that it may tempt people into debt. This is because some people will aim to have a type of image to look good, and spend too much. Parents are put under pressure by children to buy products they might not be able to afford. In this essay I will be looking at the adverts for two cars. Peugeot 307 Image The colour of the car is different to the balls that it is surrounded by and this makes the car stand out. The advertisers use silver because this is a precious metal. ...read more.


A simile used is "their life is in your hands", to make you think you should buy this car as it especially safe. Graphics There are four fonts in different sizes to attract people to read the smaller fonts after reading the larger fonts. White capital letters stand out on the background and this attracts the eye. The logo is blue and stands out on the white background. It is on the advert to inform and ensure the public knows the company. The company slogan is in capitals in order to sell the company. Layout The advert is designed so that you immediately see the car first. To sell the product the image and copy link together to appeal to parents with young children. The image and copy both lead to each other. So there are two things to focus on initially rather than one, to sell the product. Renault Clio Image The whole advert consists of the car in the city. The writing is near to the car, so that your eyes focus immediately on the car and then the writing. ...read more.


Layout The advert is designed so you notice so you notice a fast car in a city. This helps to sell the product because the picture creates temptation, with a tempting phrase right next to the car. The image leads you to the copy and vice versa. This sells the product because the copy and the image enhance one another. In conclusion both adverts use silver, because it is a precious metal. Both adverts have small informative text and both have larger persuasive text and both have similes in the text. The background colours in each advert is different. The Peugeot consists of many bright colours. The other background is made up of similar colours. The Peugeot car gives the effect of safety whereas the other car gives the effects of speed. Target audience The Peugeot advert targets a male and female audience who have children. The working family man or woman will want a safe dependable car for the family. The Renault advert targets the young businessmen with a good income, because it is a smart fast car to travel round the city. Both are effectively designed to attract their target audience. By Chris Wilkes ...read more.

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