A comparison of two print based Advertisements

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A comparison of two print based Advertisements

Companies advertise so they can attract more customers to buy their product. Companies can make themselves known to the public. It gives people the chance to compare prices and make them aware there is a choice and variety. You find adverts in most places on TV, radio, billboards, letters, internet, books, newspapers and magazines. Good points about advertising are it helps companies to sell products and help them to make profit, people also become well known through advertising. Bad points about advertising are that it may tempt people into debt. This is because some people will aim to have a type of image to look good, and spend too much. Parents are put under pressure by children to buy products they might not be able to afford. In this essay I will be looking at the adverts for two cars.

Peugeot 307

Image

The colour of the car is different to the balls that it is surrounded by and this makes the car stand out. The advertisers use silver because this is a precious metal. Silver is also expensive and market research shows that people like it. The