• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A comparison of two print based Advertisements

Extracts from this document...


A comparison of two print based Advertisements Companies advertise so they can attract more customers to buy their product. Companies can make themselves known to the public. It gives people the chance to compare prices and make them aware there is a choice and variety. You find adverts in most places on TV, radio, billboards, letters, internet, books, newspapers and magazines. Good points about advertising are it helps companies to sell products and help them to make profit, people also become well known through advertising. Bad points about advertising are that it may tempt people into debt. This is because some people will aim to have a type of image to look good, and spend too much. Parents are put under pressure by children to buy products they might not be able to afford. In this essay I will be looking at the adverts for two cars. Peugeot 307 Image The colour of the car is different to the balls that it is surrounded by and this makes the car stand out. The advertisers use silver because this is a precious metal. ...read more.


A simile used is "their life is in your hands", to make you think you should buy this car as it especially safe. Graphics There are four fonts in different sizes to attract people to read the smaller fonts after reading the larger fonts. White capital letters stand out on the background and this attracts the eye. The logo is blue and stands out on the white background. It is on the advert to inform and ensure the public knows the company. The company slogan is in capitals in order to sell the company. Layout The advert is designed so that you immediately see the car first. To sell the product the image and copy link together to appeal to parents with young children. The image and copy both lead to each other. So there are two things to focus on initially rather than one, to sell the product. Renault Clio Image The whole advert consists of the car in the city. The writing is near to the car, so that your eyes focus immediately on the car and then the writing. ...read more.


Layout The advert is designed so you notice so you notice a fast car in a city. This helps to sell the product because the picture creates temptation, with a tempting phrase right next to the car. The image leads you to the copy and vice versa. This sells the product because the copy and the image enhance one another. In conclusion both adverts use silver, because it is a precious metal. Both adverts have small informative text and both have larger persuasive text and both have similes in the text. The background colours in each advert is different. The Peugeot consists of many bright colours. The other background is made up of similar colours. The Peugeot car gives the effect of safety whereas the other car gives the effects of speed. Target audience The Peugeot advert targets a male and female audience who have children. The working family man or woman will want a safe dependable car for the family. The Renault advert targets the young businessmen with a good income, because it is a smart fast car to travel round the city. Both are effectively designed to attract their target audience. By Chris Wilkes ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    The picture in the Head and Shoulders advert is of a boy about to kiss the girl's hair. Although the picture in the Mars advert is detailed and hard to see, I would still be more likely to look at it because it is very eye catching.

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    largest child-centred community development in the world, aiding children and their families in 48 of the poorest countries to break the cycle of poverty, mostly in Africa and Asia. The heading of the advert is seen to be more attractive and captive to ones eyes compared to RSPCA Advert due

  1. Image Analysis Using A Comparison of Print Adverts From 1940's - 1960's and Contemporary ...

    The brand name for it is 'Vauxhall'. This advert was made in 2003. My first impressions for the advert were that it looked very colourful which is very effective and there was a good use of slogans and also a good use of logos. On the advert there is a good use of colour from different tone and colours.

  2. Compare two similar advertisements.

    and "conquest of the skies", are further examples of the exceptionally effective language incorporated in the advert. In the case of the Accutron advert, the language persuades in a different way altogether. The effect it pushes for is much more simple and what it does is talk about Accutron's achievements in attracting important people to buy its products.

  1. Section 1: Promoting two products to two different market segments

    * Billboards and media shall be used in order to publicise our product * If our customers belief in our product then will shall have a high demand for our product. Technological This factor creates new and modern technology especially in the computer world and in the chemical world.

  2. A comparison of the animated films

    The music is used instead of dialogue. The dialogue in Snow White" is Standard English which is not like Shrek. In "Shrek2 some times they use slang. Shrek is Scottish, Princess Fiona is American and the donkey is Afro- American so it targets a universal audience. The music is contempory pop songs and that makes the film funny.

  1. Compare and contrast a selection of display advertisements for cars or perfume, examining the ...

    He seems to be in deep thought, perhaps he is thinking about his life and he wish he could have more fun instead of being stuck in his house doing nothing. The designers will have given a great deal of thought to the copy, logo and slogan of each of the adverts.

  2. Advertising is one of the most money-making industries in the United States.

    So in the end, most women buy the magazine. As if the cover wasn't enough, women have to stream through the endless articles of perfume, make-up, and clothing containing the same type of woman that is on the cover .

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work