• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advert analysis - Adidas.

Extracts from this document...

Introduction

Advert analysis Adidas: The adidas advert is based around a football theme and is advertising no particular product; it is advertising the brand name itself. Because adidas is a global brand then its adverts have to be global to, otherwise adidas would have to make a different advert for every area of the world which it advertises. This would cost a lot of money therefore adidas try to make adverts which would interest a lot of people. Also with adidas being a sports brand then the advert should have to be a sport this is why they have decided to go for a football themed advert, because football is the worlds number one sport and would therefore be the best theme, also with adidas being a sports brand then the advert should have to be a sport The people in the advert are the world's best footballers. This means that as soon as football fans see the advert they will instantly recognises the players and can therefore relate to them. ...read more.

Middle

the advert is aimed at)a type of pet name used world wide whereas it is also a normal African name for a person. The fact that Sonie is African (black) shows that the advert is aimed at a global audience and that it is not just the European market (main football area) that the advert is aimed at, this is also shown by the Traditional African clothes which Sonie wears The slogan of the advert is "I kiss football" because all the famous footballers say the line in the advert it is meant to make the people who watch the advert have a saying from the advert which can be said to people. This will act as a extra advert because everytime someone says the slogan then it shows that they know what the advert is about and will interest others to find out what it means. This type of marketing stagy is mainly aimed at school children because this is the type of thing that children will latch onto and will become a new trend which adidas want, whereas the more mature viewer probably won't. ...read more.

Conclusion

The fact that the woman was Chinese again shows that the advert is aimed at a worldwide audience. It is also saying that the news story went worldwide just like the brand adidas will. The advert is aimed mainly at men. I get this impression because it is mainly men that are interested in football/sport and therefore adidas will want to aim the advert more at them more then woman. They have done this by using newspapers which are mainly read by men (the times and sun) and also all the characters in the advert are male whoa re idolised by males. At the end of the advert the narrator says "why did we choose Sonnie, because he's the best of course" this is insinuating that adidas are the best brand and only work with the best people i.e. the best football players and the best football fans. So if adidas are claming to be the best sports manufactures then people will want to buy the best brand and will go for adidas. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    and the woman. (Being in bed longer means that it will be better) The anchor in advert 2 is the word King. It is white, so it stands out from the background and is written in clear bold writing. The word King is also quite a powerful word, which may attract viewers because

  2. Is there scope for a new business in the local area?

    Advantages * Detailed information can be gathered * Customers options can be obtained Disadvantages * To carry out a questionnaire it will take time, then it will also take time to analyse the results obtained. * The questions must be well thought out, other wise the results will be misleading

  1. A semiotic analysis of an advert

    By advertising specific products, in certain magazines or even on television on specific channels, advertisers are able to maximize their reach to an intended audience.

  2. This project requires me to produce a imaginary business

    How is interest worked out? Interest must be paid on a loan, this is paid back to the person who lent the money. To figure out the amount of interest that is paid on the loan is worked out by this formula: Amount borrowed 100 * percentage rate = total

  1. Media Assignment: Choose an advert or news report of a similar nature and do ...

    Firstly, the colours used are completely different. The caterpillar advert uses only two colours, yellow and black which could almost be described as sepia - they have even used a black model. The colours are a sign which signify the Caterpillar brand as they are the same colours that are used in the Cat logo.

  2. “Orange Tango” Advert Analysis

    The advert was shown in the afternoon and early evening when most young people are watching television. The way the advert was intended to appeal to young people was shown by the way that in the television campaign the advertisers used action replays and sporty voice overs to explain what was going on.

  1. Advertising Analysis.

    The product for the Swan Hellenic advert are the cruises themselves, with the brand name being Swan Hellenic, a name used by a larger company (P&O Princess Cruises); the second advert is not nearly so clear cut; the product seems to be holidays in the Scottish highlands, regardless of the

  2. This project requires me to produce an imaginary business.

    What do they do? They help to protect areas that are of beautiful nature from being destroyed. They also stop factories from opening near homes. The planning restrictions also help to bring business into areas where there is high unemployment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work