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Advertising - branding.

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Introduction

Branding According to the Heinemann AVCE in Business, 'brand is a particular product or characteristic that identifies a particular producer'. Branding is one of the common methods of differentiating the product from competitor products in the marketplace. Business organisations will use branding to build up brand loyalty. Brand loyalty is where consumers are satisfied with their purchase of a specific product, and will likely to return to purchase it again in the coming future. Branding is often classified into three categories: manufacturer brands, own-label brands, and generic brands. Manufacturer brands are brands which relate the producer with the specific product. Examples of manufacturer brands include Kellogg's cornflakes, Nescafe coffee and Heinz baked beans. ...read more.

Middle

A successful brand can be defined as the following: 'A successful brand is a name, symbol, design, or some combination, which identifies the 'product' of a particular organisation as having a sustainable differential advantage'. A differential advantage simply means that, customers have a reason for preferring that brand to rivals' brands. A strong positive brand can able to be sold at a higher price, resulting in a high profit-margin for the product. Also, it can provide a strong basis for the organisation to launch new products to enter into the market. Business organisations can use the following to create their brand image: logo /trademark, reputation, received quality, packaging, slogans, uniqueness, product loyalty, individuality. ...read more.

Conclusion

design and marketing costs) * Impersonal- many branded businesses may lose their personal image * When creating a brand it will usually take a long period of time * Fixed images- if your brand is focused too strongly on one product, it can limit your ability to sell other product I have decided not to choose branding because, this component is only succesful on products and not services. I could use this component to strengthen the company's brand name, but not my chose of service. I will explain why I have not chosen this component in more depth, on pages ( ). ?? ?? ?? ?? Unit 7: Marketing and Promotional Strategy Created by Baljinder Duhra - 36 - ...read more.

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