• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is a form of expression that for most provides compelling imagery while promoting a product.

Extracts from this document...

Introduction

Advertising is a form of expression that for most provides compelling imagery while promoting a product. Advertising directed at children cannot be made with rules and procedures of typical advertisements because children -unlike their guardians- are dependent advocates of our society. Issues revolving around children's advertising are: reasons why it is harmful, regulations practiced in Canada, and lastly, problems with enforcing those rules. With different strategies and concept within the arena of advertising, most of it is designed in such a way as to captivate and manipulate the mind. Before a commercial works to influence someone to purchase or establish a liking towards a product, such influence varies depending on what viewers know about the aims of advertising and how much they believe in what advertisers tell them. ...read more.

Middle

Apart from many other forms of media, which find manipulative ways to make profit off children, the special nature with advertisers is their claim of having an input in educating kids to learn to cope with the consumer society, which is part of the real world in which they live. (Gunter 38) That advertisers think of themselves as logical educators is one thing, but to imply that children have no way to opt out -of the way our society works so they might as face the exposure at an early age- is not only absurd but also it clearly underlines that all innocence ought to be renounced at the cost of socializing over-materialistic ways. (Ibid 40) While advertisers seek to extend a 'helping hand', they ignore children's ability to process and evaluate ads containing values regarding social roles in our society. ...read more.

Conclusion

The audience under thirteen falls into a category of a person who generally lacks proper sense of awareness to be able to perceive whether commercial messages are truthful or not. (Gunter 13) The responses to this concern vary, nonetheless there are three models in the Canadian advertising industry regulating the frivolous ways of the commercial world: the Broadcast Code for Advertising, the Commercial Acceptance Policy, and the Consumer Protection Policy. With legal conditions existing in Canada, one cannot simply regulate in every detail the various advertising techniques so to ensure socially desirable advertising. Therefore the development of a code such as the Broadcast Code serves as a direct frame of reference towards the social obligations of the business community. (Cohen 39) Apart from expressing its rights, the advertising industry clings on to what arises within the mind of a growing child as progressively taught consumer values. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    The reason that I am using a questionnaire is that it allows to gather very detailed information. There some limitations to my research methods, the major one being that it will take a long amount of time. What market am I aiming for?

  2. Our product is a toilet seat that lifts up with the step of a ...

    We want to target the women who are tired of having to put up the seat and want an easy solution. We are going to offer this toilet to contractors who are building new homes, and we will also have a website where individuals can buy our product themselves.

  1. Marketing strategy for my product from the Steiff bear company.

    The strategy is made up from the tools, the 4P's and the principles of marketing. This all put tougher give me my marketing business plan for my product and shows how it will become successful. PART 6 Evaluation The making tools that I have used I found that they where

  2. Section 1: Promoting two products to two different market segments

    Technological environment has also been used for revulsion reasons such as nuclear missiles. Even though technological environment changes as time goes by it creates new products and produces market opportunities. * The use of the bar code readers will help as a time saver and accurate calculations (since generally shops buy in bulk)

  1. Advertising is necessary to let us know what is new.

    This way you will not be drawn into debt. There is no definite answer as all people are individual economically as well. Advertising reflects the sort of society we live in. This again is a question based on a few principles, they are : - Which advert it is - What a persons view of our society is These

  2. This report included three advertisements evaluations of different product categories. With FCB Grid, the ...

    Model : Learn --> Feel --> Do (Thinker) Digital camera is a high price new product combined with latest technology. According to Vaughn's theory, it makes consumers consider more about cost-utilize and would like to collect adequate information before purchasing. Price, functions are what they concerned to make the purchase decision.

  1. A Study of Advertising.

    The soft pink background and beautifully manicured hand suggests femininity. The tone of the advert is light hearted and fun and it gives the impression of being within the price range of the user. There are a lot of interesting parts to the advert not least the typography.

  2. What is the most affective form of media?

    The BBC do not allow advertising because they get the money from the television licenses, however they do advertise their own shows. Channels four, five and ITV do show adverts because they need the money from the advertisement companies so their channel can keep afloat.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work