• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is a form of expression that for most provides compelling imagery while promoting a product.

Extracts from this document...


Advertising is a form of expression that for most provides compelling imagery while promoting a product. Advertising directed at children cannot be made with rules and procedures of typical advertisements because children -unlike their guardians- are dependent advocates of our society. Issues revolving around children's advertising are: reasons why it is harmful, regulations practiced in Canada, and lastly, problems with enforcing those rules. With different strategies and concept within the arena of advertising, most of it is designed in such a way as to captivate and manipulate the mind. Before a commercial works to influence someone to purchase or establish a liking towards a product, such influence varies depending on what viewers know about the aims of advertising and how much they believe in what advertisers tell them. ...read more.


Apart from many other forms of media, which find manipulative ways to make profit off children, the special nature with advertisers is their claim of having an input in educating kids to learn to cope with the consumer society, which is part of the real world in which they live. (Gunter 38) That advertisers think of themselves as logical educators is one thing, but to imply that children have no way to opt out -of the way our society works so they might as face the exposure at an early age- is not only absurd but also it clearly underlines that all innocence ought to be renounced at the cost of socializing over-materialistic ways. (Ibid 40) While advertisers seek to extend a 'helping hand', they ignore children's ability to process and evaluate ads containing values regarding social roles in our society. ...read more.


The audience under thirteen falls into a category of a person who generally lacks proper sense of awareness to be able to perceive whether commercial messages are truthful or not. (Gunter 13) The responses to this concern vary, nonetheless there are three models in the Canadian advertising industry regulating the frivolous ways of the commercial world: the Broadcast Code for Advertising, the Commercial Acceptance Policy, and the Consumer Protection Policy. With legal conditions existing in Canada, one cannot simply regulate in every detail the various advertising techniques so to ensure socially desirable advertising. Therefore the development of a code such as the Broadcast Code serves as a direct frame of reference towards the social obligations of the business community. (Cohen 39) Apart from expressing its rights, the advertising industry clings on to what arises within the mind of a growing child as progressively taught consumer values. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This report included three advertisements evaluations of different product categories. With FCB Grid, the ...

    This advertising attract consumers' by the images but then transfer the attention on the outstanding attributes about the product brought out by the credible endorser who might be the influencer of the target group. This advertising uses those 70s iconic rock star images to attract consumers' attention.

  2. A Study of Advertising.

    A long shot shows less surroundings and a person can be seen in minor detail. A full shot shows a full body from head to toe and only includes the surroundings that can be seen behind the person and can be used to show a person's body language.

  1. Our product is a toilet seat that lifts up with the step of a ...

    Also, 94.3% of women found toilet cleanliness to be very or extremely important. Men seem to only have complaints about toilets in public places being dirty (100% have had to clean urine or feces off of a public toilet) and women seem to have complaints of the men/boys leaving the toilet seat up (expage.com)

  2. Section 1: Promoting two products to two different market segments

    The company cannot affect its macro environmental factors. The forces that affect the macro environment are political/legal, economic, socio -cultural and technological Political/legal The Political and Legal factors affect the benefits of the employees / entrepreneurs, wage levels and stability.

  1. What is the most affective form of media?

    up, people usually go for a snack when they come on and the small print can be difficult to read. I have analysed a television advert and I have chosen, 'L'Or´┐Żal', the shampoo and conditioner. The target audience for this is probably women that like to look after their hair.

  2. What is the most effective form of media advertising?

    Also at the end of the product the company shows three other products. So this means that they are trying to advertise three products. The location of the advert is an exotic one. Also there is sex appeal by showing the models body. Printed adverts are found in many places.

  1. This project requires me to produce a imaginary business

    What market am I aiming for? This is very important as this effects most aspects of my business. When I say "what market aim I aiming for?" I mean am I aiming for the ultra cheap, low end of the market or the upper end of the market.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    are: There is a code of practice in side the advertising industry that you must obey. The trade description act, which means you can must describe as truthfully to the best of you knowledge. My method of advertising: I plan to use informative advertising as I want to inform people of the benefits of buying from my shop.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work