• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant

Extracts from this document...

Introduction

An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant Introduction Although these products, Impulse anti - perspirant and Sure anti-perspirant are very similar, they are advertised in very different ways, each, debatably, as effective as the other. Over the next few paragraphs I will analyse both adverts and assess their brand identities and target audiences. Impulse anti - perspirant advert This advert is very simple, with an eye-catching image of a woman doing an ordinary thing (walking her dog) in a strange way (with her arm up in the air meaning the dog has to walk upon its hind legs). Along the bottom of the advert there is a caption which states "Stay dry with new Impulse anti - perspirant" followed by the products catchphrase "Free your arms". This text is followed by a picture of the product, which is in the bottom right corner. The Image The woman is walking along a grey pathway and in the background there is a plain grey wall, and as grey is a very dull colour it helps her to stand out from the background. Her clothes are blue, which, apart from making her stand out from the background, is one of the major colours on the Impulse bottle, which allows the reader to subconsciously match the product with the advert. Another reason why the top is light blue in colour is because this is a colour that would show up any sign of sweat, however small. ...read more.

Middle

The picture of the product is very large and subsequently very eye - catching. This makes the reader visually remember the product, instead of relying on them remembering a fancy advert and being reminded of the product. This image also makes use of the fact that Sure anti - perspirant is in a very large container, with one hundred millilitres more than the average size container. This advert is taken as a close up shot. This allows the reader to see everything on the page, but sacrifices the surrounding detail and the background. However, in this advert, the main focus is on the product alone, so there is little need for large amounts of the background to be seen. The advert could also have been taken as a big close up, but this would have sacrificed all background detail, and would have made the text and image overlap, making the advert look unprofessional and messy. The image of the larger container is set further back than the picture of the smaller container. This is done very precisely and is important to the advert, as the larger container is set back in such a way that all the text and graphics on the two containers line up, meaning that the reader can clearly see the logo and brand name, and they can look at both images at once, instead of flicking between them. The Text There is a very large amount of text in this advert, with both a title and four paragraphs of text. ...read more.

Conclusion

in this group want to be seen as normal they wonder why the women is doing such a strange thing, and stop to look at the advert, which is when they see the Impulse logo. Another feature of the advert that makes it clear that the younger women in the picture, as she is of that age group, trendy, confident and independent, just like many of the women in the group they are appealing to. The font that the product uses on its container also makes this point, it's not a font that is big and bold, it's in a handwritten style, personalising it to the "select" group of people that are "allowed to use it". The Sure adverts target audience is the middle aged business women/older women, who isn't bothered about what brand name her anti - perspirent is, as long as it works. This is why the Sure advert has gone for an advert that tells the reader everything that it does, rather than trying to make the brand look like it is the coolest brand around. This is made clear by the image on the advert as well, it is just an image of the product, so the reader doesn't have to search for a hidden message within the advert, everything is just there. Also, this advert focuses on the fact that the container is one hundred ml larger than a normal container, and as a business women doesn't want to have to go out and buy an anti - perspirant every week, this will appeal to her. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    It matters about your skills. Anyone can wear the watch even if you aren't unstoppable. The company wants you to think you would be unstoppable if you wear this watch. If you think you would be unstoppable if you wear that watch you would buy it.

  2. This project requires me to produce a imaginary business

    reach a target group with magazines Disadvantages � Reader most of the time will skip the advert � You may have to design different adverts for different newspapers, or magazines � In some newspapers/magazines the advert may be surrounded by others, thus causing the advert to loose its affect �

  1. Digital Image Manipulation Investigation

    Negatives: This image may offend people- bird lovers for example because this type of bird does not actually exist. It may also cause less people to eat pineapples because they had been pictured as birds' bodies and tails. Image 2 Product Description: This image shows milk being poured into a

  2. A semiotic analysis of an advert

    that it can be read anywhere .The target audience for this product are for males of any particular age, who enjoy watching football and have an obsession with football, my judgement of this is based upon the picture where a man is reading the magazine rather than a woman, it

  1. An Analysis of two adverts

    This is effective because it is a weird looking logo for a major mobile company because usually major companies have big, complicated logos but the Virgin Mobile logo is small and simple In the Virgin Mobile advert there is a specific target audience for this advert.

  2. The two adverts that I have analysed are: an advert for the NHS which ...

    Whereas the NHS ad, though set-up in a realistic situation like the Fiat ad, it is more mature and less exciting than the Fiat ad. It tries to appeal to peoples caring side by putting the audience in the nurses position and tries to show that there is job satisfaction of helping people.

  1. Section 1: Promoting two products to two different market segments

    * 'Regenerate' is made especially for men, with an easy formula- upon how to apply. The importance of time was also taken into consideration due to nowadays life is such a rush. By using 'Regenerate', one just places the right dosage massages into the face and washes it back off immediately.

  2. Detailed Deconstruction of Moving Image Text

    area and it was called the bridge of sighs because when the prisoners went over for execution, they Sighed. And then under the bridge of sighs into the lagoon and into the distance. Gondolas to the right and left of the lagoon and to the distance lighting on the buildings.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work