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Analyse how structural and linguistic devices are used to target specific audiences in printed media texts.

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Introduction

Analyse how structural and linguistic devices are used to target specific audiences in printed media texts. Advertising is providing information, calling attention to, and making known something that you want to sell or promote therefore the aim of any printed media text is to inform, persuade and advise. Some such as 'smoking' adverts are there to inform people of the dangers and to help. Others such as 'loreal' are there to persuade people to buy their companies product. But the vast majority of adverts are there to persuade. When reading different media texts, the audience expect a variety of elements of a print-media advertisement, which contributes to its effectiveness, these are: visuals such as photo's and line drawings., graphics such as lettering, logos and slogans and finally copy. The advert I have chosen contains all these things which are portrayed in a lively and vibrant way, just like the product. ...read more.

Middle

The explanation of the product is written in a clear, simple style throughout containing expressions of everyday speech: 'it's your choice', 'so go ahead', 'what have you got to be afraid of.' This text is written in a very simple style to keep it simple and dramatic. The personal messages are designed to get on the side of the reader showing they think what you think. This attracts the reader into thinking our product is right for you. I think the printed text targets an audience of young women as the advert denotates a young woman with red vibrant hair. This hair colour would most probably appeal to younger adults as the hair colour is wild and bright. On my advert, one of the first things you see is the alarmist opening slogan, written in bold capitals, offered like 'bait' to catch the readers attention. ...read more.

Conclusion

I think the printed text targets an audience of young women. I think this because the language is very personal as if the advert is talking to you; 'colour yourself today', 'of your choice' etc. These phrases are aimed directly at the reader. The words that are often used are 'your' and 'yourself' these are used to make sure the text is memorable and sticks in your mind, as if it's a personal message just to you. As the beautiful woman is the main objective, the carefree woman is selling the message that the product is a ticket to popularity; by using it you will become like these people: stylish, carefree, confident and happy. This is the reward for buying the product. The advertiser is using the consumers' feelings of inadequacy and jealousy to sell the product. This definitely appeals to the expected target audience, every woman wants to be attractive and the centre of attention. ...read more.

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