Analyse the magazine "GQ"

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“GQ” is a news magazine based around music, models, women, news and more which is directed at young males. The target audience is young adult males from the ages if 18-25 years old. The magazine is targeted at this type of audience because it has features inside which a stereotypical male would like. This is proved by the fact that most men like many type of music and artists for example rock, hip hop, pop etc and the magazine clearly shows it has interesting music news and information where it displays the lines on the front cover “Music Issue!” and “Christina Aguilera rocks the 2006 GQ”. Also, another thing the magazine has in common with the targeted audience’s interests us: Women Models. Men of the age of 18-25 are mostly very interested in the opposite sex, especially if they are half naked. The magazine appeals to this kind of interest in men by having a very attractive, sexy and glamorous model on the front with nothing but underwear on and sitting on a diving board near a pool. This grabs any passerby’s attention, especially the target audience because it has just what a young adult would want to look at on the front cover of a magazine and that’s enough for most men to pick up and buy the magazine. This essay aims to work out just how the magazine reaches out to its desired readers.

The biggest, boldest and most interesting feature of the front cover of the “GQ” magazine is the main photograph in the dead middle of the page. The denotation of the photograph is of a young female model kneeling on a diving board over a pool with nothing but underwear on. As well as that she is in a side ways push out position to make her breast look bigger and her body look slimmer. Firstly her blond hair and innocent looking face and head position make her look similar to Marilyn Monroe who was a very attractive woman. The picture is intended to make the girl look like Marilyn Monroe so it makes her look attractive and sexy to so more men will be intrigued in the picture, front cover and the magazine then any other. Also, another presentational devise which is used in the picture is the fact that the model is only wearing underwear. This makes her more exciting to look at than if she was fully clothed because it suggests certain naughty things to the reader while a fully clothed model is dull and boring and doesn’t. This method of modeling draws the wanted reader in because the picture is giving mischievous suggestions to the reader rather than normal boring ones this makes the reader more excited about this magazine than any other.

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Lastly another devise the picture of the women uses is that the girl is wearing white and red underwear. The red and white underwear ironically gives the juxtaposition impression that the girl is very naughty, evil and seductive because of the colour red on her underwear while the white part them infers to us that she is also innocent, clean and pure. These thoughts of the girl being seductive but pure draws in the reader easily because it’s those kinds of thoughts about a woman that would get a male excited about the magazine and want to buy it. ...

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