Lastly another devise the picture of the women uses is that the girl is wearing white and red underwear. The red and white underwear ironically gives the juxtaposition impression that the girl is very naughty, evil and seductive because of the colour red on her underwear while the white part them infers to us that she is also innocent, clean and pure. These thoughts of the girl being seductive but pure draws in the reader easily because it’s those kinds of thoughts about a woman that would get a male excited about the magazine and want to buy it. The male is getting excited about her in the first place is because he believes that he is buying into a magazine which has “come to bed” like suggestions in it.
The colours used on the front cover of the “GQ” magazine are important for drawing in the readers too. The colours used on the front of the magazine are very bold, powerful and striking to the eye. An example of the colours used is the use of black and white on a stamp or sticker like label on the cover telling the reader something important. The colours black and white are used on this occasion because the information on the label is very important and serious and black and white are serious and formal colours also so they suit the label. This helps draw in the readers because if the label is black and white it depicts to the reader that it’s something major and so this adds to the temptation of wanting to buy the magazine. As well as the use of black and white the colours white and red are used in the pieces of text on the cover. The colour red and white are used so that everything (information) that is in white is not as important or as valuable than anything else because white is associated as a everyday boring colour while red is used in other parts of the text to make it standout from the rest of the white text and to make it look important since red symbolizes warnings, importance, sudden stops. This helps draw the read in to see what’s in the magazine.
The layout is a major part of the front cover too, even though it is not very clear, because it helps to catch the reader’s eye. One way the layout of the text, picture, and labels etc helps attract the readers is the fact that all of the text and writing surrounds the main picture like a super imposed frame without getting in the way. This type of layout of the text draws the eye in towards the main important and exciting part of the cover which is the picture. This is achieved because since the words form a connotation of a picture frame like pattern around the photograph it makes the picture look more special and important. This helps draw in the young adult male audience since it can draw anyone in and that’s including the target audience.
Another way the layout of the objects on the front cover helps attract buyers is that while the text points to the picture the picture points back to the text too. The woman in the photo is in a position where her head is in an awkward position, hey elbows points out, her greats point out and her legs and knees point out. All these body parts are signaling to certain major pieces of text on the cover. This helps draw in the readers because the positioning of the girl persuades the consumers eyes to look at the important pieces of text that she is pointing to first so you are instantly interested in the magazine.
Lastly, the other major device used to make the front cover of the “GQ” magazine more attractive is the super imposed font and look of the text used. The font helps the magazine by being a very square, dominant and masculine type of font on most of the text. The reader can tell that it is a very male kind of font because if it was a female like font it would be curved, round and smooth and not as large and bold but since it is not like that it is obvious to the reader it is very masculine. As well as the look of the text, the length and size of it counts towards making the magazine look good too. The text on the cover is short, easy to read and to the point as well as being very dominant. This lures readers into buying the magazine because since the information is bold and to the point the cover gives the facts to the reader in a fast and easy way to make the temptation of buying the magazine greater but if it was a small sized text, with lots of information that carries on and on then the reader would lose interest and not bother to read let alone buy the magazine.
In conclusion, I believe this magazine cover is mainly aimed at a young stereotypical man who is very interests in models or women and music. I think that the magazine “GQ” attracts this targeted audience of males through focusing all the main devises and features of the cover towards the giant picture of the model in underwear in the dead center of the page. As well as the picture the bold text, titles and labels help attract the male readers to. Both the text and picture work together on the cover to get buyers if the magazine by having the huge, masculine and bold text catch people’s eye and then having the main picture of the girl finish it off by luring the reader to the magazine with its sexy charms, naughty suggestions and link to male interests.