• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Car Adverts

Extracts from this document...

Introduction

CAR ADVERTS With the changing times and the acceptance that women are capable of driving safely on the roads, more and more car adverts are targeted towards women. The adverts themselves vary from the adverts aimed at men. The ones aimed at men exert power and dominance on the road, whereas the adverts geared for women use phrases such as 'slip into something a little more revealing this summer.' But for both sexes a car is recognised as an indication of wealth and class. It also indicates lifestyle, it is very unlikely to see a mother driving her 4 children to school in the latest BMW Z8. People are very concerned about the image they portray about themselves and their lifestyles. For this reason, cars are more and more of an icon, a symbol of status than they have ever been before. When the automobiles were first introduced, the people that could afford them were known to be wealthy. This still applies today, people are seen to be more wealthy if they own a Mercedes than if they own a Ford. But relatively the latest Ford can be seen to out do a Mercedes model that is over 30 years old. ...read more.

Middle

Women were used as sex objects in previous years, lying sprawled across the latest mini with sexist phrases such as 'a cute little lassie with her cute little car.' The fact that the model in this advert demands attention by simply standing beside the car shows how much more respect women have now. The main theme of the whole advert is beauty, looking good and being impressive. An image which previously only extended to make up and jewellery now extends to the cars we drive. So additional pressure is placed on women, not only are they to dress well, look good, have money and friends, but they are presented with another opportunity to prove themselves in the world :have the perfect car. They can either accept the challenge and continue to be a slave to fashion like everybody else, or stand at the bus stop staring at other colleagues driving past. Independence is shown as coming from taking the road into the palm of their hand. Independence and power that most woman want in their life. GOOD HOUSEKEEPING ADVERT on CARS The second advert is from Good Housekeeping. This is one of the first established woman's magazines and has been running for over 80 years. ...read more.

Conclusion

I mentioned before that the cars were seen to be an icon of status. Before the car was a symbol of looking good. In the breast enhancement advert the symbol of happiness is larger breasts. In this advert the symbol of the car is responsibility, making a good mother, providing the best for your child. In the background of this photo is a man and his daughter, who appear to be looking in awe at the car and the array of toys in front of it. In her hand is a small teddy bear, this is because she could not carry Big Ted. The man in the background is shown as being inferior. The family in the foreground are providing for their child more sufficiently than the other man. This advert is pressurising for women. The values from one advert in one magazines to another advert in another magazine have changed dramatically. In her younger years the woman needs to be a siren, remembered for her beauty and class. Once she has a family she is expected to provide for that child to the best of her ability, and better than everybody else's. Although the pressure may be different it is still there. The pressure neither becomes less or more, but simply different. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    as many benefit for free as possible, as I will most likely sell more thus covering the cost. My benefits- The benefits that my customer will get as a result of my survey are: Benefits that they will receive for free; � A shop that has a good reputation �

  2. Comparing Two Car Adverts

    this advert is based with the classic cartoon in mind which attracts the people who used to watch the cartoon when they were younger. The background of the advert is also using the same cartoon as in the main part of the advert.

  1. In this essay I will be analysing and comparing modern car advertisement. I will ...

    I consider this car to be powerful but apart from that it has traditionally been the father's job to drive the family around. Ford Fiesta The storyline for the Ford Fiesta is a woman who looks young, about twenty to twenty five year old and a around the same aged boyfriend, driving through a town.

  2. Advertising - the car industry.

    All of the stills that I have chosen are very sinister, as I want to stick to this side of the advert. The first still that I have is the man getting his coat. There is a dark shadowy figure in the background of the shot, and we cannot make out what the man is actually doing.

  1. In relation to the Honda Hrv 5 door advert and one other car advert ...

    The sky has been put as a clear blue colour with two fluffy clouds to suggest the texture inside the car is soft and comfortable. Hanging of the car boot, are pieces of underwear and clothes, which are there to emphasise the people are taking risks and being spontaneous.

  2. Both male and female car adverts are shown at particular times in the day.

    This is because most men want to be seen as masculine with charisma. All of these issues are considered whilst portraying a man in a car advertisement. Women on the other hand are seen to be more intelligent and sophisticated in car adverts.

  1. With reference to the adverts you have studied, investigate the ways in which 'Lucozade' ...

    A good reputation, wide profit margins and lack of direct competition are not enough to ensure a product's survival in the face of steadily decreasing sales and no realistic hope of recovery. In short, it was time to make some radical changes to Lucozade or continue to suffer the consequences

  2. An ICT System for a Yellow Pages Supplier

    printout is more expensive, the colour scheme is therefore double the price of B & W scheme e.g. for a black and white advert the price would be �5.00 but for a colour the price will rise up to �10.00 * The next factor that will affect the total cost

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work