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Comparison of two adverts - Fujifilm magazine advert and a Baileys magazine advert.

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Introduction

Media Essay Comparison of two adverts Advertising cannot be ignored - it's an inescapable part of everyday life. It is used to show off companies products and manipulate us into buying them. It is all around us TV, magazines, billboards, newspapers, radio. Advertising controls what we buy by making something fashionable and desirable to the point where the public has to have the item. It gives a distorted picture of the real world however some ads are brilliantly made. The two ads I will be discussing are a Fujifilm magazine advert and a Baileys magazine advert. Fujifilm is a film for a camera and my first impresion of the advert is that I thought it was quite funny and that I like the terminology that is used. The Baileys advert did not give me the same impression, I first thought that it was quite plain and then I thought the text was humorous as well, however as an ad that would be seen briefly that will not entice the reader. ...read more.

Middle

This is taken by still photography. The graphics for the Baileys advert is totally the opposite. It is a digital picture of flowing baileys. This entices the reader for a baileys and shows the smoothness of the drink. The digital picture is to show the smoothness of the drink and to catch the eye of the reader because there is such a large space of it. In the fujifilm advert the product is featured in the corner. This does not help get the product recognised. The brand name is known but not as well known as Kodak. In the baileys advert there is no picture of the bottle. Although there are graphics of the actual drink in the background. The logo is the label of the product. The characters in the fujifilm advert are a man and a woman in their mid 20's. The relationship between them is that they may be boyfriend and girlfriend. Their relationship to the reader is that if you use this film you may become fun and adventurous. ...read more.

Conclusion

I think this drink is a drink that anyone would have because of the versatility of it. The main difference between the ads is that one is a still image and the other is a digital ad. This affects the mood of the ads and they both grab your attention. The fujifilm ad sells the product more through the graphic whereas the Baileys ad sells their product through the copy and the digital effects of the graphics. The fujifilm ad is more humorous because of the image and the slogan whereas the Baileys advert is more witty than humorous and this appeals to the buys the want. Both advert made me laugh and I think the creators both have imaginative and humorous personalities and their have used this to their advantage. I would buy both the products however I would buy the fujifilm product due to the advert because I like it. However I would buy the baileys due to my previous knowledge of the product. I think the baileys advert does not give the product enough credit for its actual qualities and previous adverts. Sophia Taglialavore 10Y ...read more.

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