The use of the camera is very important. You have to get the right shots and angles in order to make the advert effective. Here are some examples of the shots and angles. On the very first shot it’s a medium shot on the model against the white background, then in the second shot it has a close up of the models feet showing the bottom of the fur coat. In the second shot it shows the two models come out from behind the pillars but close up on their faces but still showing the fur coat. They are ...