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Discuss the effectiveness of the different techniques used in the greenpeace advert: You must include comments on: Music, Images used, and Wording.

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Introduction

Discuss the effectiveness of the different techniques used in the greenpeace advert: You must include comments on: - * Music * Images used * Wording The greenpeace advert is very manipulative in the way it portrays its message. In the opening sequence of the advert the atmosphere is dramatic, tense and chaotic. The music represents this because it sounds as though it is causing chaos, destruction and explosion. The use of the cross in the opening sequence is relevant because thunder and lightning is used which is totally opposite to the cross, which is ironic because it represents peace and tranquillity and thunder and lightning is out of control. The cross represents the apocalypse, it stands for the end of the world, when everything ceases to be and the world is forgotten. In the opening sequence there is an image of a burning earth, this also represents the apocalypse, because the end of the world is near. In the opening sequence there are images of several things, but the one that is most effective is the image of the man with his hands over his face, ...read more.

Middle

"Why have this?" Referring to the destruction, famine and the bad of the world, "Which causes this". Ethiopian feeding child, self-destruction and the pollution of the world population today. "When you could have this". This quote illustrates that by 2005 there will be enough wind generators in the North Sea to supply electricity for our country three times over. In the opening sequence a man is in fear and so he puts his hand over his face, the image is an extreme close-up (ECU) because only his eyes, nose and mouth are present in the camera shot this adds drama and suspense to the shot of the man. Also in the opening sequence there is an image of a small boy with a dirty face who is caught in a close-up shot, these images make you take pity on the less fortunate than you and make you realise that you have life easy and again this is trying to attract the more sympathetic side of the audience. ...read more.

Conclusion

In the closing sequence of the advert there is one image of a dandelion and this represents what the audience could have the world like if they stop damaging the ozone layer through unnecessary pollution and toxic waste. In conclusion the advert is very manipulative and opens the audience's eyes to the world around them and makes the audience realize that there are people who need their help. The advert is very manipulative and opens the audience's eyes to the mass destruction that is being inflicted upon the earth. Overall the advert's techniques are used well, the most effective eye opener is the burning earth it makes the audience realize that through the greenhouse effect they are only ruining their's and many other people's lives. In the closing sequence the advert is rounded off well because it shows the audience that they could have life easier and that they are lucky, the shot of the dandelion is effective because it adds a little something to the end shot of the advert. ...read more.

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