• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does the ‘Impulse’ advert sell the product?

Extracts from this document...


How does the 'Impulse' advert sell the product? Advertising is all around us, all the time. Sometimes we don't even realise the more subtle types like logos on rucksacks, but most of us are aware of the fact that the media is always trying to attract consumers. There are several places where advertising is apparent, including newspapers, magazines, billboards, television and, more recently, the Internet. All of these are examples of how people are constantly pulled in to the goods, services or charities that they are, in a way, forced to see; and are made to think exactly what the advertisers want them to think. Many advertisements attempt to sell a product by promoting a lifestyle. That is, viewing a moving or static image of an attractive person who the consumer wishes to be like and then being drawn to what he or she is doing within the advert. The initial aim of any advertisement, that probably all of them achieve, is to make the product look good. In television advertising, a vast number of techniques can be used to aid the promotion of the item. The positioning of the audience and camera angles are important factors in an advertisement. The way the audience is positioned encourages them to be thinking what the advertisers want them to be thinking. ...read more.


The woman then touches her hand to her head because of her incompetence and feels like she should have known that the people around her were gay. She looks back at the two men that she bumped into at the beginning of the advert, and she notices that the man who helped her has his arm around the other man. He shrugs at the woman as if to say 'sorry'. The filming cuts to a light blue screen showing a blurred female figure spraying herself with the body spray, before displaying the slogan, 'Men can't help acting on Impulse'. This advert makes clever use of camera angles. When the woman drops her shopping, the filming is changed briefly to slow motion as the goods are projected into the air, and as they fall back down again. The event is filmed in this way to place importance on the fact that she is just a normal person who goes shopping. The camera shows a close-up on the man and the woman's hands when they are both on the apple, as well as on the woman's face when she is licking her lips, to signify that they are attracted to each other. This is important because it portrays eye and physical contact between the two people. There is also a close-up on her disappointed but confused facial expression when the man that she was flirting with has to leave. ...read more.


Also, Quentin Crisp, a famous homosexual author in the 1970's, appears in the advert. Although few people in the target audience would recognise him, this is a clever use of Members Resources. There is a reference to the words of Rudyard Kipling as well, in the lyrics, 'the female of the species is more deadly than the male'. Certain viewers may notice this. As a whole, I think that the 'Impulse' advert should have been very effective in selling the product. The advertisers have been extremely intelligent to fit so much information into just forty or so seconds of television. It is an excellent advertisement because, not only does it promote the product, but it also projects morals and values about our society. The subtle filming of the people and events in the advert were done well because they were portrayed normally - as things would usually happen, not over the top. The only extreme stereotypes that are included are the gays that the woman sees when she looks around the street, but this is only done to get the message across in such a small amount of time. As little as ten years ago, this advertisement would probably not be shown on television because of its homosexual content. The fact that the woman is completely acceptant towards the gay people she met and saw indicates a changing attitude towards homosexuals in today's world. ?? ?? ?? ?? Sarah Aldridge 10Z1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of GTA San Andreas advertisment

    feel rebellious and cool because they are under 18 and playing on an 18 game. To the right of this there is a yellow Rockstar logo, again symbolising the production company and institution. Starting from the top of the page we see some text saying "Rockstar Games Presents".

  2. Our product is a toilet seat that lifts up with the step of a ...

    We want to target the women who are tired of having to put up the seat and want an easy solution. We are going to offer this toilet to contractors who are building new homes, and we will also have a website where individuals can buy our product themselves.

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    This advert is individual and different, I have seen no adverts advertising a product like this, let alone wit any similarity to this one. The text written on the advert for Lux Shower gel - "It's the pearls of rich fruit oils in our new shower gel that add a little opening night radiance to any girl's skin."

  2. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    This is known as teenage jargon. Although the fairground picture could symbolise that you don't have to go to a fairground to have fun, you could just own the Smart Roadster. The Peugeot 206 cc may be for a wider target audience but I think it would be for an

  1. An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant

    Also, there is little need for an expression, as, in her eyes, she is doing an everyday thing. To bring the readers attention to the bottom of the page, where the image of the Impulse bottle and text is, this advert uses a clever device, it shows the women wearing

  2. Which Methods do advertisers use to sell their products?

    Other things that advertisers use to sell their products are things like slogans (a catchy and memorable phrase about their product) or jingles (a little song or tune about their product that is designed to stay in our minds). Many advertisers are using chart music to make their adverts appealing.

  1. Advertising & promotion

    * Only seen by a limited number of people. I am also thinking to use this method of advertising because this method is suitable for my business and is very good to target a younger audience, which means that younger customers may visit my newsagents shop and buy my products.

  2. Write an essay in which you explain how the Dr Pepper advertisements sell the ...

    The advertisers need to convince the target audience, that their product is just as good, and even better. They have to make their product appeal to the target audience. They do this by the style of speech in the text, the pictures, the jokes, and the punch lines.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work