• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Essay on adverts.

Extracts from this document...


Adverts are the way that shops and their companies promote themselves or their product. Adverts can be found on television, radio magazines or newspapers. A wide variety of techniques are used in the structures of adverts; humour, computer generated images, use of known celebrities, intertextuality, visual or special effects, music/dance etc. Good adverts are ones that catch our eye and make us look or read it again, make us laugh, have a catchy tune or jingle; the best adverts are the ones that make us remember them and the product they were advertising. The Guinness advert in 2000 was an example of good advertising. Guinness launched a �1 million pound advert that featured a variety of techniques.. It included computer generated images, a catchy tune and it caught your eye. Sales of their product increased. People could remember the advert and were talking about it; they also and more importantly remembered that the advert was for Guinness. ...read more.


The way the bear reacts, the closeness of the bear and the man and the expressions on the face of the bear are extremely lifelike. The target audience for this advert is mainly shoppers. It gives the impression that if you choose John West rather than any other type of salmon you will be buying the best as they go to great lengths to fish in the cleanest water and catch the best fish, so by buying John West rather than another brand, you will be assured of this. Another advert that has had a profound effect on the public was the Gap advert. Gap use similar features to their adverts each time. You can easily identify Gap adverts by their white background and very catchy tune. The songs the adverts use are very well known and catchy. The young people who are modelling the clothes are pretty, handsome and all attractive. They are also chosen from different ethnic backgrounds to equality. ...read more.


They both have a lazy lifestyle; couch potatoes who sit in front of the telly all day. The man in this advert is played by comedian Johnny Vegas, who looks and sounds the part. He already has a wide following and an audience who enjoy his style of humour. There is a short drum role at the end of the advert where they display the telephone number and website address for more information. The target audience for this advert would be people who could afford to buy a satellite and box set to get extra channels on their television. I would presume the audience who would find it amusing would be younger. An elderly audience would not be able to share some of the jokes. In conclusion, the points I have gathered from these adverts are that comedy and computer graphical imaging seem to be the most effective form of advertising. People remember the scene or comedy sketch. This is certainly true with the ITV digital advert and Guinness advert. Alastair Craig ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    (you can tick more then one) Home delivery 35 Home instillation 25 Extended guarantee 75 Other 19 Results The results are shown in bar chart form, as some of the questions the person could tick more then one answer. Conclusion My conclusion is that it is that it is very important to have benefits that help to sell your product.

  2. Analysing adverts in the media.

    Next to the picture of the car is a dotted line with the word "chairlift" written on top of it in an informal font. This gives an example of the practical uses having the vehicle brings to the owner and it again puts more emphasis on what the car can do for him/her.

  1. English Media Essay (first draft)

    Also, a pint of beer is shown on the ending shot to remind viewers of the product being sold. The target audience can relate to this because it seems 'down-to-earth' and also these images will remain in people's minds because of the humour and characterisation used.

  2. What is the most affective form of media?

    Printed adverts can be found in many places. They are in magazines, billboards, toilets, leaflets, posters, bus stations, football shirts and football stadiums. The advantages of printed adverts is that they are written so you can see them, and they will stick in your mind for longer. This also means that they are there for longer so they

  1. In this essay I will be looking at two adverts. One from the television ...

    Nearly quotes of the video that they are selling. That is how they attract the target audience, by using diegetic sound. RSPCA broadcasts a group of 3 adverts. I will be looking at the second advert "SWIM". This advert gets increasingly shocking, because the first advert is a drive, which is when a dog gets run over by a car.

  2. Levis Adverts.

    The setting of the Russian advert is set in a train station in Russia. It is a very bleak, dark station and is very empty looking. There are not a lot of people in the station and everyone in the station is very serious looking.

  1. Media comparative essay - adverts.

    However, outside the car the atmosphere of chaos has gone, and an atmosphere of control in its place. In the Levi's 501 advert, you see an old man walking from a desolate desert, into a bar or saloon. The man walks straight up to the bar and approaches the 'attractive' barmaid.

  2. Reading the media essay.

    Stereotypes are traditionally seen to be the 'normal' that is, what is accepted and right in our society. These stereotypes are shown in the values and ideology that are portrayed throughout the adverts. A media institution has a producer, who has his own values and ideologies and these will be carried thorough into the advert as he is constructing it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work