• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Methods used in Advertising, with reference to Boddingtons and Budweiser Adverts

Extracts from this document...

Introduction

All over the world advertising is big business, but there is one universal truth about advertising and that is that all advertisers are after your money and they will do almost anything to get it. The objective is always to sell you something. The government is one of the biggest spenders on advertising especially around election time when all the different political parties do a broadcast about what they've achieved and what they intend to over the next couple of years. They mainly use propaganda to get your vote and sell you their ideas and they will eventually get your tax money if they get elected. This year according to the 'Times' newspaper, the Conservative party spent more on advertising on television and in newspapers and magazines than any other party in the election. For different adverts there are specific target audiences. For example, toys like Lego and Mechano are aimed at children aged from about four to eight years old and every couple of months they bring out a new advert for a new Lego 'world' or new model to build from Mechano. I know personally that these adverts work as well because I remember when I was five years old I nagged my parents into submission ...read more.

Middle

This is obviously and exaggeration but it is not too far from the truth. Advertisers use many different methods to get you to buy their products, but most of the methods these days are to entertain you because before all the new techniques came in especially around the nineteen forties onwards a couple of ladies would come on and say in their exceptionally English accents things like 'Yes this powder gets my whites really white' but advertisers have finally started entertaining you with their adverts. Advertisers especially try to appeal to women by putting a perfect housewife on the screen with the product and very heavily hinting that if you buy the product then you will be like this lady and have a perfect home. An example of this is the 'Shake and Vac' advert, which had a lady singing a theme song and dancing as she throws this white powder down and then sucks it all up with a vacuum cleaner. A quotation from an advert analyser is '' She was obviously a very dirty and lazy woman who was cleaning up after her sex romps earlier in the day so that her husband would not find out.'' ...read more.

Conclusion

Humour is one of the big techniques, which advertisers use because it helps people to remember the advert and when you have a humorous advert, people see the product in a shop and maybe buy it because they have remembered the advert. A while ago Budweiser lager had a series of adverts with two American men talking on the phone and this is how it works: One man with a blank expression on his face picks up the phone and says ''Hey 'wassup' brother? The camera cuts to another man with a blank expression on his face and he says '' Nothin', watchin' the game havin' a Bud'. What's up with... His phone beeps to signal he has another call. ''Hold up. (Presses button on phone). Hello?'' ''WASSSUUUPP!?'' ''WASSSUUUPP!? (His phone signals he has another call). Hold up, (presses button) hello?'' ''WASSSUUUPP!?'' And the advert carries on like this for a few minutes until the two original men come back on with the same blank, vacant expression and say: ''So what's up with you?'' ''Nothin' watchin' the game havin' a Bud'.'' This is a very effective advert because it is funny and catchy, but it has started a trend of people calling each other and screaming ''WASSSUUUPP!?'' but this just shows how effective the advert really was. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    The reason that I will use penetration pricing is that this should attract customers, destroyer pricing is impractical as I would find it hard to compete with the large companies like Dixons, or Currys. To get my promotional price I would add on a certain amount to the price, around 15%.

  2. Analysis of watch, DVDs, guitars and anti smoking adverts

    The middle ground isn't too detailed. This ad is being told through the technical appeal. This ad is using the technical appeal to tell people that buffalo and bison are not the same. Buffalo are native to Africa and Asia and distantly related to the Northern American bison.

  1. Evaluate the marketing strategy for 'Budweiser' lager.

    The full name of 'Budweiser' comes from the Bohemian tradition of suffixing the town's name with 'er', and hence the name 'Budweiser'. Budweiser has had many different slogans, but has stuck mainly with the slogan of 'King Of Beers'. This is saying to the target market that Budweiser is the best, and that there is no lager this good.

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Conclusions from results My conclusion is that the best method for me to use is poster bill boards on public transport. Even though more people have access to a television, this media is not suitable for my business. I will also use leaflets as this would mean that I could put in coupons for the reader.

  1. The Representation of Men in the Boddingtons and the John Smiths adverts.

    The camera uses close up shots every time to try and keep the audience focused as it is very fast moving from scene to scene, which can be a little hard to follow and can be rather confusing.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This familiarity attracts the consumer to the product because they feel it is a reliable brand and worth the money. There are many sports based terms such as "equipment" "active" "athletes" and "fit". These words plus the range name itself appeals to the target audience, of young athletic males.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The image has been cropped at the sides; I don't think there is meant to be anything happening outside of the frame. It has been cropped because it is close up so there isn't enough room in the frame for the whole of her head or the whole of the TV.

  2. The advertising of Facial creams

    This is because Loreal use more factual, statistical evidence which appears referential. Therefore as superlative and comparative adjectives are conative devices the use of them may deduct from the factual, referential tone of the adverts. Pronouns are also significant: "our", "your", "you", "I'm" and "We keep our promises" all make

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work