• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Quality is one of the main issues for the consumer; discuss the implication this has for designers and manufacturers.

Extracts from this document...

Introduction

Quality is one of the main issues for the consumer; discuss the implication this has for designers and manufacturers. Quality of design, manufacture, performance and customer satisfaction are often the reasons why one product is chosen in preference to another. This is the issue that designer and manufacturer have to balance with the cost of design, manufacture and consequently the cost of the final product. The cost of quality can be broken down into two parts; the cost of conformance and the cost of non-conformance. The cost of conformance is the cost of procedures, which are necessary for the quality assurance system and to ensure faulty goods are never or seldom made. The cost of non-conformance is the cost that results from errors, faults, additional inspection, testing or repairing, unnecessary waste, down grading of faulty products, return of faulty products, loss of good will, and loss of market opportunity. ...read more.

Middle

Quality assurance is a system that builds in quality at all stages of the manufacturing process. The application of standards and quality assurance is sometimes referred to as total quality management. Total quality management (TQM) is a concept that improves the attitude of the whole of the production team and consequently improves the final product. The responsibility for TQM is led by management teams who lead through example, they involve everyone to meet and discuss any issues that will affect the quality of the product. This has recently been introduced by firms to boost production and the quality of the end result. Quality control is the process within the production line whereby the product is inspected and tested against the specification to ensure it meets all the quality standards set out by the company. Often, however, there are certain tolerances which allow the product to be of acceptable quality but not quite perfect. ...read more.

Conclusion

Another common seal of quality is the British Standard (BS) Kite Mark. This shows that the product has been independently tested and meets a particular BS standard. Safety of products also significantly affects the quality, symbols like a CE Mark shows that the manufacturer thinks that they have met safety standards set by the European Commission. Many companies in the early terms of production make mistakes that can cause the product to fall below quality standards and therefore, unsuitable for sale on the 'High street'. Usually these goods are sold as down graded products, often in a factory shop. There is becoming increasingly more range of products for the consumer to choose from. This makes it important for designers and manufacturers to improve quality and perform better than competitors. In the past decades more emphasis has been placed on improving service by introducing management systems like TQM and product are more frequently tested for quality. Improvements in quality and better value to the consumer will always be key issues for designer and manufacturer. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    There are some disadvantages primarily that there is no dedicated car park, and that there are parking restrictions. The main parking restrictions are that there is no parking on certain points between 8 PM and 6 PM Monday - Friday.

  2. Advertising does more harm than good - discuss

    This, no doubt, shows the popularity of adverts in themselves. Also, the question, 'What do the Spice Girls drink?'

  1. Early in the 21st century, the Tyrell Corporation, advanced robot evolution into the nexus ...

    In Blade Runner there are two sets of levels, the city level and street level. The city level/high level has many layers. There are monolithic buildings, all quite closely crowded together. There are also very huge advertising products, one of the main advertisements is one of a Japanese women advertising sweet meat.

  2. What are the main reasons for Sony PlayStation's profitability?

    This strong and positive reputation has brought customer loyalty to the company, which has helped to increase profits and therefore profitability. This successful branding has also allowed Sony a premium price for the PlayStation and PlayStation 2 when they were introduced.

  1. This project requires me to produce a imaginary business

    Random or quota sampling? Random sampling This is when every one in the country has a equal chance of being picked. People are picked at random often by computer to complete a survey. The advantage of this is that very one has a equal chance of being picked, but there

  2. This project requires me to produce an imaginary business.

    This type of research comes in two forms external and internal. Internal sources This is information that has already been collected by your business, and available for other departments to use. As the information has already been collected, it is easy and cheap to use.

  1. My business strategy - computer shop.

    The wholesaler also may give me credit that will help free up cash for my business. How will I price This must be right, as people will have to buy large numbers for you to make a profit. The price that you charge can depend on what you are trying to do.

  2. Advertising is one of the most money-making industries in the United States.

    The characters in the ad are dressed up to look like a million dollars. The women charm and fascinate the viewers by their looks alone. The product could be worthless but an attractive young lady could make it look impressive. The ad needs to stand out and make people interested.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work