• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Review, analyse and comment on some TV adverts that are advertising the snack 'Peperami'.

Extracts from this document...

Introduction

GCSE media coursework- Peperami BY BEN GRINSTED My main aim in this essay is to review, analyse and comment on some TV adverts that are advertising the snack 'Peperami'. TV advertising is an extremely good way of marketing a product because it has a huge potential audience. There is a downside to TV advertising though, in the fact it can be very expensive. It would cost about �45 000 to air a 30 second advert. Peperami is a spicy meat snack made from salami and pepper, which forms the word 'Peperami'. The product's target audience are men aged between 17-25, who are always on the move. It is ideal for them because at their age they are very fit and active. They would prefer to eat something quick and easy, without having to cook it or use a knife and fork. This particular target audience would appreciate these type of adverts because they feel they can relate to them. ...read more.

Middle

When the peperami is portrayed like this the target audience find this funny and love it because it is zany, insane, violent and manic. They love this because 17-25 year olds are generally into these types of things and laugh at anything vaguely funny. Within the advert, a part that catches my eye and most probably the target audience's eye the most is when the different peperami is squashed and the others laugh at it. When I see the adverts they all make me laugh because they are so original and different to the ordinary advert you see everyday. It also persuades me to buy the product. All the adverts follow the same template and everything happens in the same order. First of all there is a setting like a pub that relates to the target audience. The peperami then does something insane and funny like grating its head on a cheese grater. ...read more.

Conclusion

When they see the advert they think that they can handle the peperami and to prove it to themselves they go out and buy themselves one. However older groups of people may find these adverts offensive and feel they influence younger children to do crazy things like the peperami. This is because they were brought up in a different generation and have a different view on things in life. In addition, young viewers would most probably laugh at the adverts. My own personal opinion is that these adverts are very funny. I believe that none should be banned from television because I feel they are cleverly portrayed. Using scenes of a sexual and violence nature within advertising have no bad effect on me. I believe this is okay as long as they are not overused because this can result in influencing younger children. In my opinion, the cleverest advert is the one set in the street but my favourite is the advert where the peperami grates his head on the cheese grater. It would be nice for the public to see these advertisements as funny and clever. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    These laws ate here to protect the employees from unfair treatment at work. Employees are protected from: Discrimination Poor working conditions Wage protection Discrimination The laws prevent there from being unfair discrimination at work. They can not discriminate on the basis of: Disability Age Religion Race Gender The laws that

  2. The advertising of Facial creams

    The audience are more likely to purchase the product, therefore, as the product appears confident Interrogatives are another sentence type used in adverts AandF. "Chemical peel? Or the appeal of new Olay regenerist Serum?" and "Abrasion?". These enable the audience to become involved in the text and provoke thought.

  1. Levis Adverts.

    When the suitcase is opened for a second time we have a close up of the wrapped package (and a music change) then the close up of the jeans. In this advert there was a range of shots. When the man walks into the launderette we have a close up

  2. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    LYONS COFFEE Advert Sex appeal is frequently used in advertising. Everyone or almost everyone is attracted to the idea of sexy people. Often the sex appeal used has nothing to do with the product itself. The advert uses the idea of sex to promote the product.

  1. English Media Coursework: Advertising

    In a way it is portraying that by drinking fosters you are rebelling against the high paced life styles, and staying laid back "thinking Australian". Like the Citroen advert, Fosters have used technology. Which plays a large part in this advert.

  2. Reading a TV commercial.

    This is an insight into the effect it has on us. This is also when the caption "dance" disappears. This could be because the writing on the coke bottles is similar to the writing in the caption and so this shows the connection between action and movement (dance) and coca-cola.

  1. Customer Behaviour

    a picture of what customers are thinking of, it can Help to turn around the Global market. The main purpose of customer empowerment is that it gives Customers a choice to shop around and gain knowledge on different products Retailers have to offer them, to shop around for wide variety

  2. Media comparative essay - adverts.

    at those ages you have less commitments, you are free and able to control what you want in that period of you life. The jeans would help you to 'discover' your independence perhaps, as shown in the advert, which is why many men would be interested by it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work