• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The difficulty of advertising cars.

Extracts from this document...

Introduction

MEDIA ESSAY Cars are very hard to sell because they need to appeal to a wide range of people. The advertisers make different cars for different people, and advertise them differently. E.g. a 2-seat sports car that had no space, wouldn't appeal to a large family of 5 because they would need lots of space. For a male driver they would advertise its handling, speed, acceleration and all of its specifications, rather than advertise its designer labels and CD-players, which would appeal more to a female. Cars are luxury items, and are very expensive to buy and manufacture. They are also expensive to advertise. A failed advertising campaign could mean they could have lost a lot of money. There are several reasons why you might want to but a car, such as: You could want to impress their mates. Or want to have a means of transport, to get to work etc. The ford focus advert is aimed at young females. The advert is set in a spacious modern room. Everything is spaced out and blurred, to give the effect that the car is modern and spacious. The blurred light coloured background makes the dark car stand out from the rest of the advert. ...read more.

Middle

The male adverts take a very different approach, in comparison to the female adverts. Firstly there is a picture of the black 4x4 BMW. With a windsurfer on top of the car, this is to show, that the car has dynamic handling. There is a white background to make the picture stand out. Also in the male advert the writing is all about performance and handling not about being tailor made and having leather trims and CD-players. They both have logo's and slogans but instead of head of fashion it "the ultimate driving machine". It has a BMW logo. And they give you the details of the price. The rover letter addresses you in person, to make it feel more personal. "Dear Miss Nickless". The advertisers put some things in bold text to make it stand out from the rest of the letter. "When did you last travel in style?" This is also a question to get you interested. They put across the idea that life's better when you have a rover. "Traffic jams aren't quite so tedious, red lights aren't such a pain." The advertisers are also getting extra publicity from being sponsored by the commonwealth games. ...read more.

Conclusion

The background was black and then the writing appears, " the new audie quatro," "the ride of your life." By the end of the advert the horn is very loud. I find this advert very effective because, it was short and good, with a good slogan that went with the rest of the advert very well. I thought this advert was aimed at males, because it has a bull rider at the start in a big stadium. All of the adverts were different because they had to target different audiences. The different mediums used different techniques. The posters had to be eye catching and interesting to look at, the TV adverts had used visual effects as well as musical effects. The letters were persuasive and personal and gave you a lot of information, where as the T.V adverts and the posters had to interest you, and make you want to find out more about the car. I thought the most effective advert was the T.V advert of the Audie. I thought it was short and very memorable. Over all I think the TV adverts were the best because they were more interesting than the others, and would make me want to bye a car more than a letter would. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    This is called skimming as you skim your customers first selling to the richest. Destroyer- This is where you price your goods or service at very low price so that you put the other companies with that service or goods out of business.

  2. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    advert describes the interior in the detailed technical information and the alliteration, "The luxury is hard to leave" reassures them. Thus we can see how the advertisers use linguistic devices such as three part lists, alliterations, colloquial language, metaphors etc to persuade the reader to buy the cars.

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    The word 'free' may come across as a lower stature statement, so the writer tries to even out the effect by adding on 'worth up to �45'. The picture in the advert also has cufflinks that is a symbol of wealth if worn everyday.

  2. Analysis for Jeep Grand Cherokee.

    The caption will influence a consumer in their perception of the product: Jeep is a unique 4x4 manufacturer that upper class people may drive around town to do their errands or people who want to be powerful/commanding and use the car to its maximum limit.

  1. Compare and contrast a selection of display advertisements for cars or perfume, examining the ...

    setting to make its target audience feel they are in the 30th Century because of the snazzy neutral colours, the Ford Fiesta advert is making the audience feeling desperate, wishing that they had that car in the illustration, where you can go out partying and clubbing with a fabulous stylish car.

  2. In relation to the Honda Hrv 5 door advert and one other car advert ...

    The Honda advertisers will have seriously thought through exactly where each image should be placed to make sure the slogans meaning could be easily worked out. If you simply glanced at the advert and read the slogan, it would give the impression that a mistake had been made in the

  1. Moving Picture Advertising.

    The music and voice over used in the Royal Bank of Scotland adverts are used to attract people in the 16-21 year old age group. The music is a regular, medium-paced tune, which increases in pace towards the end, culminating in a rock concert style finish.

  2. For my English project we have been asked to investigate a particular use of ...

    In order to analyse this data I am going to use the linguistic framework of analysis. In particular I am going to look at the graphology of the advertisement. This involves looking at the layout of the advert, the type of text used, the picture used and the relevance of each graphological feature.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work