• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences.

Extracts from this document...


Media Coursework - 1st Draft The main targets of these two advertisements are aimed towards the smoking audience. The idea of Advert 1 is to get a smoker to stop smoking because of the consequences. On Advert 2, the idea is to shock or to scare the person into giving up the habit of smoking before they are 'hooked' on smoking. Another audience it could be aimed at are people with any kind of addiction, e.g. drugs. This advert will make them think about their own addiction and not just about people who smoke. The main aim of Advert 1 is to make the smoker feel guilty. The advert is about a man (Steve) who is a smoker and has got lung cancer from smoking; he has got to tell his children this and can't face it. You can tell from the expression on his face that he is devastated at the fact of his news and is guilty because he has to tell his children the awful news. The text is also very important on this advert because it explains the expression on his face, it says: 'If you think giving up is difficult, try telling your children you have lung cancer'. ...read more.


The psychological impact of both these adverts to me is very good because it shows smokers basically what they are doing to themselves. It shows you how young you can die, with the consequence of damaging or hurting your family, in this case Steve's 12 year old daughter (advert 1). The other advert, (advert 2) shows the pain and addiction of smoking represented by the hook going through his lip. Both of these advertisements make you think about you own addictions as well, for example, if you are a fast food addict Steve's advert will make you wonder what you are doing to your body i.e. basically killing yourself and the hook advert will make you think how strong you are addicted to it. Three examples of shock advertising from television are: 1. The Cannabis Advert - This advert is about a man who smokes cannabis and the cannabis is playing with his mind. The shock factors in this advertisement are the brains. In the advert a sales assistant is showing a man who smokes cannabis brains and offering him a free 'instalment' of these brains and on the back of the sales assistant's head, there is a huge scar which is quite shocking too. ...read more.


Also, over the years there have been numerous attempts to advertise how severe drink - driving is and there has still been no change so therefore I feel that they had to make such a shocking advert. 3. The Road Safety Advert - This advert is about a teenager who doesn't pay enough attention to the road and ends up being hit by a car. In this advert a group of teenagers are 'messing about' on the side of the road, when one of them decides to cross the road, because he wasn't paying enough attention he was hit by a car. I think that the purpose of the advert justifies the method because it speaks out to teenagers who are most likely to be in an accident because they do not pay enough attention to the road, because it was a teenager hit by the car in this advertisement I feel that when teenagers see this shocking advertisement they will feel frightened because they will most probably picture themselves being hit by the car making them think twice when fooling around by a road, which is the purpose of the advertisement. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    The ages of these children reveal they are very juvenile making it very heartbreaking to hear the upsetting situation they are go through in life. Diabe Cisse is the first girl to be identified with the age of 11. We are told that; 'Neither Diabe Cisse nor her brother and two sisters can read or write'.

  2. Investigation of How Women are Represented in the Media

    A person from a different social background may have had contrasting ideas about what is, or what is not stereotypical to women.

  1. Analysis of watch, DVDs, guitars and anti smoking adverts

    The way he is holding the basketball he also looks serious. Since, Emeka Okafor is an unstoppable basketball player it is probably meant for unstoppable sports player. Altogether the watch is mainly meant for serious, unstoppable, rich sport players. Also, the watch runs on light.

  2. Section 1: Promoting two products to two different market segments

    The competitive advantages that 'Regenerate' withholds over its competitors are: * 'Regenerate' has a fast effective formula after continuous use for 5 days; one may notice a difference in the way his skin appears. * 'Regenerate' is a product exclusively imported from Italy- where Italians give a high importance in the way they look, especially men.

  1. I have chosen to write about 4 different adverts, these are the Sony Ericsson ...

    The company's slogan is "Pure Skin Refreshment" which also links to the picture of the woman as she also looks like she is healthy looking and refreshed. She also looks rather pleased in the picture so this refers to the writing because I think you would have a pleased look

  2. How are woman presented in advertisements today?

    In this advert there is only one main character. The main character is the women presented as housewife/mother. This advert associate with working class people because it shows that the woman does all the house works and the man comes back from the work.

  1. Analysing advertisements - Friends of the Earth and Hine Cognac

    "The Earth's life support systems are failing" and "Help the Earth fight back" are in big prints with a black and white colour contrast. They are positioned in the upper and bottom part of the main writing part in the advert.

  2. My three adverts are Action Man Ice Extreme that is mainly aimed at boys ...

    They also give off an image that the toy is bright, fun and it keeps your attention to the full. This is appealing to parents because every parent wants a game that will keep their child's attention for a while.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work