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'To analyse and compare the aims, content and persuasive devices of these advertisements fro the charitable organisations - Barnardo's and Sight Savers International.'

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Introduction

Media Coursework 'To analyse and compare the aims, content and persuasive devices of these advertisements fro the charitable organisations - Barnardo's and Sight Savers International.' The main message of these two adverts; the Barnado's and the Sight Savers adverts are that all the things shown could have been prevented earlier. In the Barnado's adverts they all show young adults, portrayed as young children, toddlers. The message of these adverts is that the problems they face are caused by the treatment they have experienced during their childhood. In the sight savers advert, it's trying to influence people into donating money, to help the men and women of the 3rd world countries stop the torturing agony of in growing eyelashes. These two adverts are aimed at different people but the same age group. Looking at the Barnardo's adverts, I would say that they are aimed at the parental instinct of parents. ...read more.

Middle

The pictures showed in the Barnardo's adverts are aiming to grab the readers attention to alert them that the way that people are treated as children will then effect there life's later on. There isn't a lot of words in the adverts but the text that is shown, tells us what has happened to these people and how your donations could help them reduce the amount of children who are being treated wrongly. In the sight savers advert there is a big heading with a picture of the tetracycline in between it. There are a few small sub-heading that attracts the reader's attention because they are bold and stand out. The only pictures in the sight savers is of the tetracycline (ointment to cure in growing eyelashes) in the middle of the big main heading and the other is a doctor administering the ointment to someone suffering from Trachoma. ...read more.

Conclusion

Although there is a lot of information her but not much of it is emotive. The use of questions to make the reader pause and think isn't used well. There is only 1 question I can see in the sight savers advert, which is "wouldn't you pay that without hesitation if it were your eyes at stake". This question is trying to make people think about how they would feel if they were on the brink of loosing there sight. In the sight savers advert there are no stories about the people suffering from this, it just says how it helps and what is cost, etc. In conclusion I think that the Barnardo's advert is most effective because it is more powerful with the way they put the message across and the sight savers advert has too much writing, which people will get bored of easily and eventually stop reading. The Barnardo's advert gives all the information you need with just the pictures and the little bit of information at the bottom of the page. ...read more.

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