The sight savers advert is aimed at generally just adults, these are the people who can donate the money to help stop people suffering from trachoma, suffer any longer and to help stop people contracting the disease in the 1st place.
The heading and pictures of the Barnardo’s adverts are of children neglected, abused or ignored by there family’s. The heading tells what has happened and how they have followed the path to becoming the worst thing they could have become. The picture’s in the Barnardo’s adverts are the background of the 5 adverts, there is a small amount of writing telling how the person got that way and how to donate to the cause. There is also the name and age of the person shown in the picture. The pictures showed in the Barnardo’s adverts are aiming to grab the readers attention to alert them that the way that people are treated as children will then effect there life’s later on. There isn’t a lot of words in the adverts but the text that is shown, tells us what has happened to these people and how your donations could help them reduce the amount of children who are being treated wrongly.
In the sight savers advert there is a big heading with a picture of the tetracycline in between it. There are a few small sub-heading that attracts the reader’s attention because they are bold and stand out. The only pictures in the sight savers is of the tetracycline (ointment to cure in growing eyelashes) in the middle of the big main heading and the other is a doctor administering the ointment to someone suffering from Trachoma. The pictures of the sight savers advert is aimed to alert the reader of what the people in these 3rd world countries have to face with, and just how little is cost to save these men and women sights.
In the Barnardo’s adverts there isn’t a lot of writing but the writing shown has a powerful influence. It uses strong words like neglected, battered, worthless and abused to alert the reader of how they are tortured mentally into feeling like a failure and worth nothing, the picture says a lot more than words could. In the Barnado’s adverts there aren’t any questions you can see, but they all have a hidden question that says different things to different people. The Barnardo’s adverts all of them are showing the things people don’t see all the time.
In the sight savers advert there is a lot of writing on the advert and it’s quite emotive. In the advert there is signs of emotive language, for example, “Children cry there selves to sleep with pain.” Although there is a lot of information her but not much of it is emotive.
The use of questions to make the reader pause and think isn’t used well. There is only 1 question I can see in the sight savers advert, which is “wouldn’t you pay that without hesitation if it were your eyes at stake”. This question is trying to make people think about how they would feel if they were on the brink of loosing there sight. In the sight savers advert there are no stories about the people suffering from this, it just says how it helps and what is cost, etc.
In conclusion I think that the Barnardo’s advert is most effective because it is more powerful with the way they put the message across and the sight savers advert has too much writing, which people will get bored of easily and eventually stop reading. The Barnardo’s advert gives all the information you need with just the pictures and the little bit of information at the bottom of the page.
