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What is the most effective form of media advertising?

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Introduction

What is the most effective form of media advertising? Media comes in many different forms. We use media in our every day lives, from watching the news on television, to listening to adverts on the radio. There are many forms of media such as, television, radio, newspapers, the internet and billboards. Media is every where in our daily lives. Media can be very influential. Adverts are designed by companies to try to get us to buy their products. Companies spend lots of money, to try to get us the viewer and the user to buy their products. The purpose of adverts is for companies to show the public their products. Adverts have many ways to persuade us even though we don't know it is happening. There are also hidden persuaders for example using a celebrity, will make the viewer think that the celebrity has used the product. Other hidden persuaders include diagetic sound, and opinions. But there are some basic persuasive techniques for example the layout and the use of sound and narration. They use these techniques just to get the viewers attention. Television adverts appear on many channels especially ITV, Channel 4, Sky and cable, this is because they rely on adverts to get their money. But the BBC does not have adverts as they get their money from the license fee. ...read more.

Middle

The layout of the page is a big picture, which draws the reader's attention. Then at the bottom there is the logo, and the small print. The use of rhetorical questions is also used at the top of the page. By having rhetorical questions, it makes the reader question themselves. There are some hidden persuaders to persuade people without them knowing, for example the use of scientific language gives the product credibility. There is also some statistics, these statistics are in percentages, but then the cake is split like a pie chart to show the different sections. By using red, and a mixture of other colours, it makes the advert bright and more appealing. Within the last few years, the internet has become a much bigger place, with the amount of people using the internet increasing daily, makes advertising companies turn to the internet to advertise. By using the internet, advertisers can keep information up to date with the click of a button. On the internet there is a number of different ways on how you can advertise, these are, banners, pop-ups, and web pages. The advantages of advertising on the internet is that it can be cheap and it can appeal to a much wider audience, as the internet is accessible from all over the world. The disadvantages of advertising on the internet are that, people may have pop-up blockers so they will not see the adverts. ...read more.

Conclusion

But I think that the television advert was the best, as it has used the most techniques. The persuasive techniques that were most common out of all four types of advertising were statistics, rhetorical questions, and bright colours. The hidden persuaders that appeared most frequently were the use of a celebrity, scientific language to add credibility and sex appeal. I found that the use of diagetic sound was the most effective, as it adds realism to the adverts. All four types of advertising have their different and own ways of getting the reader to buy the product that they are advertising. They also use some of the same for example; the use of scientific language adds credibility to the advert. They also use hidden persuaders to get the readers attention without the person even knowing it, for example the use of a celebrity makes people that that the celebrity has used it. As media is getting even bigger in our daily lives, from watching the news to viewing webpage's on the internet, the media is forever expanding. At this day in age we rely on the media to get us all of the up to date information right at our fingertips. The most effective form of advertising out of the four types that I have analyzed is the television, as it has the most use of techniques, and also it can, use all of the techniques that the other forms of advertising can, but rolled into one advert. The television adverts has use of audio, visual and movement. ...read more.

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