• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Fenix del Sur, LLC is a regulated liability company that sources and sells a extensive variety of South American and African artifacts.

Extracts from this document...


Dr. Priscilla G. Aaltonen For: Marketing Management Date: 10/11/2012 ________________ Overview Fe?nix del Sur, LLC is a regulated liability company that sources and sells a extensive variety of South American and African artifacts. These artifacts consist of replicas, jewelry, and pottery. The firm?s headquarters is currently located in Phoenix, Arizona; also they have other branches stationed in Los Angeles, Miami, and Boston. Fe?nix del Sur originated as a traded post operation near Tucson, Arizona, in the early 1900s. Over the years, Fenix progressively expanded its product line to include pre-Columbian artifacts from Peru and Venezuela, also tribal and burial artifacts from Africa. Fenix has established a great reputation incurring gross sales of about 25 million and increasing at a constant rate of 20 percent per year for the last decade. Problem Statement Fe?nix main problem in this case is that it is getting difficult to reach the artifacts therefore supply is becoming limited. Also not only must they search harder for new products, but the competition for authentic artifacts has increased dramatically. ...read more.


Also another advantage is that they have a great reputation with customer trust, and their sales have gradually increased by 20% each year. A weaknesses that the company has is being eliminated as a middleman meaning that no longer are they the buyer from the supplier and the seller to the customer. Also possibly loosing current dealers that only deal in authentic antiquities would be another weakness. The case states that there have been dealers who have been sent to deal directly with some of our Hopi, Navajo, and African sources. Also there has been a problem finding attaining artifacts from certain countries like Africa and South America. Some opportunities that have been presented are the increase in the company?s revenue sales accounts. Another opportunity would be with declining the contract they could just improve their product and branch out. The company?s major threats are the government regulation taking place in Africa and South America, and the low quality replicas being sold by unidentified slum dealers. ...read more.


In the world today, many companies thrive because of advertisement and other marketing tools. Identify Solution Fe?nix should decline the contract and just improve their business sector. The company also should just try to expand their brand into other department stores giving them an audience. Also the company has good trust with its customers so their work is recognized. Fe?nix should improve their marketing team so they can reach the audience on a global scale. Implementation Plan Fe?nix del Sur plan should be to try to become an more global company. With this advantage they could potentially generate a sufficient amount of revenue. After generating enough revenue Fe?nix should try to buy out some of its competition. This could potentially lead to another increase in revenue. In a maximum of 10 years Fenix del Sur should be the top artifact seller globally. The main motivation to attaining all of these goals is just to improve Fenix del Sur market. For example, give buyers a general explanation of why this product is the best. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Business Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Business Studies essays

  1. Thai Tuan Textile Company, Vietnam - Marketing Strategies

    By that, Thai Tuan Brand has successfully sticked its image with Vietnamese culture. After all, there is no doubt that Thai Tuan came first to the consumer's mind, if they try to figure out a brand, when they want to choose fabric for their Vietnamese traditional 'ao dai'.

  2. New business plan

    more (or permanently), plus overseas visitors departing from New Zealand after a stay of 12 months or more. During the June 2004 year, there were 2.250 million short-term overseas visitors, up 199,897 or 10 percent on the June 2003 year.

  1. Marketing plan

    3.2 Internal Weaknesses * There has been regular controversy for providing services to people in Zimbabwe, who are connected with Zanu PF. Barclays ethical position has been hit due to this controversy, which affected its investors * A Large sum was distributed among Directors as bonuses this produced undesired attention

  2. Analysing Job sectors in Canada. Identify trends in employment and occupational demand patterns for ...

    Bureau of Labor. For example in the U.S., in 2008, financial managers held 539,300 jobs and 7 percent were employed by local, state or Federal government. Job prospects for financial managers is expected to average the same as the all other occupations, but is anticipated to increase by 8 percent by the year 2018.

  1. Discuss whether New Belgian Brewing, is a B2B, B2C company or both?

    * Scavenger Dash (solving different tasks) * Tour de Fat (bikerace against obesity) * Trade your car for a bike (save the environment, drive a bicycle for a year) To sum up; we will conclude, that they operate on both the B2B and B2C marked. The company sells their beer productions to distributors, who distributes to bars and supermarkets etc.

  2. AVCE Unit-3 Marketing

    How often do you buy chocolates in a week? The result shows us that a lot of people have chosen 2-3 weeks that means chocolates are very popular and people do eat chocolates very much, this will be a positive factor for the Cadburys to launch a healthy chocolate that will be eaten more.

  1. Business plan for Laundry Toaster laundry dryer.

    Intellectual property protection at Laundry Toaster. Our product has been registered trademark/TM Trademark of Laundry Toaster Properties, LLC or its related companies. © 2011. All rights reserved. Laundry Toaster believes that the protection of intellectual property is essential to rewarding innovation and promoting technology.

  2. Ford Company Analysis - corporate structure and financial analysis

    It protects against these issues by a combination of self-insurance and the purchase of commercial insurance designed to protect towards events that could issue in significant losses. Direct responsibility for the execution of market risk management strategies is at the Treasurer's Office and is governed by written policies and procedures.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work