DHL in China
DHL China was founded in China since 1986. Under the 50-50 joint venture with Sinotrans, DHL tend to develop a comprehensive service network in 318 cities around China (DHL, 2009). Obviously, China is one of the most important steps of DHL's globalization plan. At the second part of this essay, we are going to look at the marketing strategic, management style and the corporate social responsible when a western organization operates in Chinese cultures.
Marketing strategic in Australia and China
Providing specialist logistic solution is the main selling point for DHL in Australia and China. In the view of marketing, what is produced and what to service must match to the needs and wants of consume (Kotler et al.2007). No matter in Australia or China, large number of competitors is the major problem for DHL to survive in the logistic market. DHL knows that their main marketing strategic is not the lowest price but they really aim to meet customers' entire express delivery needs. DHL states in their 2008 annual report that they are not only logistics experts but also specialists in their customers' industries (DHL, 2008). In deep, DHL offers some special programs like providing bulk-breaking facilities and planned production support for precision delivery schedules, in order to match the needs and wants for different customers' industries (Conley, 1996).
DHL China was founded in China since 1986. Under the 50-50 joint venture with Sinotrans, DHL tend to develop a comprehensive service network in 318 cities around China (DHL, 2009). Obviously, China is one of the most important steps of DHL's globalization plan. At the second part of this essay, we are going to look at the marketing strategic, management style and the corporate social responsible when a western organization operates in Chinese cultures.
Marketing strategic in Australia and China
Providing specialist logistic solution is the main selling point for DHL in Australia and China. In the view of marketing, what is produced and what to service must match to the needs and wants of consume (Kotler et al.2007). No matter in Australia or China, large number of competitors is the major problem for DHL to survive in the logistic market. DHL knows that their main marketing strategic is not the lowest price but they really aim to meet customers' entire express delivery needs. DHL states in their 2008 annual report that they are not only logistics experts but also specialists in their customers' industries (DHL, 2008). In deep, DHL offers some special programs like providing bulk-breaking facilities and planned production support for precision delivery schedules, in order to match the needs and wants for different customers' industries (Conley, 1996).