entrepreneurial firm

University Degree Business and Administrative studies

MARKETING

TARGET MARKET

The customer profile in the tourism sector is extremely wide and variable,but the size that we are going to attract is that the people who are well-educated and have high income level.In addition,these people are well-known and have a career in their professional lifes.We think that our company is going to attract the people who are in variable level of ages.But it is possible for the people who are especially in the middle ages or upper can meet the prices of our company.

We pick the place where our hotel is going to be in Istanbul city.Because,it is the city that attracts the most potential tourists who are domestic and foreign,has the most population density,has the most intensive potential customers that we think about to reach and also because of the surplus work areas,it is the place where has the most business traveler s come.

It can be change that customers’ frequency according to variety of the hotel’s activities.Our aim is to provide permanent customer circulation and to increase the loyalty of our customers while we are making the special services for the customers.

ADVERTISING

The researces that we made,we compared the most useful trends for us.

First of all,the newspaper s can be the most reachable resources for the people who are in the different part of the country.We can make a big advertisement in the newspapers for couple of times in a month and also,we can invite some news agents to our hotel in order to advertise our hotel in their writings.

Internet becomes the most efficient way in the communication tools.Because of that,we can reach our potential customers by advertising to the searching engines and to the web pages which are related to the gems&stones.We are planning to open a web site to make a great advertising of our hotel and to make reservations of the rooms or to sell our special services.

Magazines are very popular for the people who are interested in trends.We are trying to make a trend,too.So we can advertise to magazines especially woman magazines,tourism magazines,vacation magazines,culturel and business magazines.

Outdoor advertising is impotant for us,either.We can take a change to reach our customers one by one and face to face in fairs like natural stones fair or tourism and health fairs,etc...

TV is one of the most effective communication tool for the companies.It effects not only the visual and also auditory. Advertising about well-known people who stayed in our hotel is going to attract the people who are at the same stage and environment.

We will be a member of Small Luxury Hotels of the World which is “an unsurpassed collection of over 480 hotels spanning more than 70 countries, which together offer an infinite variety of experiences tailored especially to you. It could be one of our classic city centre sanctuaries, a historic country retreat, an idyllic private island or a remote safari lodge deep in the heart of Africa. Whatever your inclination, Small Luxury Hotels of the World™ is guaranteed to have that exclusive hotel with its own unique character and charm.”

MARKET SIZE

The market size which we are trying to reach has a differentiation between the countries’ level of income.In the developed countries,the people interest in living healthy much more than the developing countries.Because of the country we live is a developing country,we just can reach the people who has high level income or foreign business travelers.We believe that the most interest we are going to take is going to come from foreign developed countries’people.

In tourism sector,there is a huge variety of goods and services.Becuse of the low level of goods cost prices ...