iPhone - A global perspective. The report is designed to comprehensively document the efforts to market Apples iPhone. It will analyze the international marketing environments, Political, Legal, Economic, Technological, Socio-Cultural, Geographic

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TERM PROJECT PREPARED BY:

AMY FARINA

MENG-CHUN HUNG

SACHIT BHJANGE

GEORGE VIT

DAVE PIREK

TABLE OF CONTENTS

PAGE

Introduction................................................................................................................. 3

A. Purpose (Sach)

B. Scope (Dave/Amy)

C. Organization of Report (Amy)

Political Environment (George)......................................................................................... 4

Legal Environment (Amy)............................................................................................... 5

Economic Environment (Dave).......................................................................................... 8

Technological Environment (Sach)....................................................................................... 9

Socio-Cultural Environment (Amy)..................................................................................... 10

Cannibalization and Creative Destruction Issues (Amy)............................................................ 12

Geography, Climate and Natural Resources Environment (Meng)................................................... 15

Infrastructure Environment (George)..................................................................................... 17

Competitive Environment (Meng)......................................................................................... 18

Porter's Five Forces Effecting Industry (George)..................................................................... 20

Global Marketing Mix....................................................................................................... 23

A. Product Strategy (Meng)

B. Pricing Strategy (Amy)

C. Promotion Strategy (Dave)

D. Distribution Strategy (Sach)

Conclusions and Recommendations (Amy[ph: 1-4];George[ph: 5])............................................... 32

Appendix................................................................................................................. 33

INTRODUCTION

A. Purpose

The report is designed to comprehensively document the efforts to market Apple's iPhone. It will analyze the international marketing environments, Political, Legal, Economic, Technological, Socio-Cultural, Geographical, Infrastructure, and Competitive. The global market mix will also be examined with regards to Product, Pricing, Promotion, and Distribution Strategies.

B. Scope

This report covers comprehensive research necessary