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Mc Donald's Corporation Plc.

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Introduction

Mc Donald's Corporation Plc Mc Donald's has many areas of management, each area of management such as finance, Promotion and Production all have there own mission statements along with aims and objectives. The whole Mc Donald's Corporation's mission statement is known as the Mc Donald's people promise "We're not just a hamburger company serving people; we're a people company serving hamburgers." For McDonald's to achieve their goal of being the world's best quick service restaurant experience, they must have the best experience for all McDonald's employees. So they formalized their beliefs into the People Vision and People Promise. The words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance of Mc Donald's. These forward-looking statements involve a number of risks and uncertainties. Effectiveness of operating initiatives such as success in advertising and promotional efforts, changes in global and local business and economic conditions, including their impact on consumer confidence and interest rates, food, labour and other operating costs. ...read more.

Middle

They nationally launched a new line of Premium Salads served with warm grilled or crispy chicken encouraging initial results. They also claim to be adding more choices to Happy Meals. In the U.K., They've introduced no- sugar-added drinks, organic milk and fruit as Happy Meal options in an effort to diversify there food and aim towards losing there unhealthy food image. Kids can now choose a toasted cheese and tomato sandwich, raisins and orange juice. "I am confident that our current strategies and more disciplined approach will improve the customer's experience in our restaurants and ultimately increase restaurant cash flow and shareholder value." "We are committed to lower levels of capital spending until we have achieved a significant improvement in sales, margins and returns at our more than 30,000 restaurants. We also are committed to becoming more relevant to the lives of today's consumers," Cantalupo added. "McDonald's will pursue realistic growth targets. ...read more.

Conclusion

About $560 million of that $1.2 billion is for new restaurants, and $490 million is for existing restaurants. This spending reflects reductions of $600 million on new restaurants and $170 million on existing restaurants, compared with 2002. The Company intends to strengthen its financial position by paying down $300 million to $700 million of debt this year. The Company also plans to return a significant amount of cash to shareholders, through higher dividends and share repurchase. In concluding the meeting, Cantalupo said, "It comes down to a willingness to confront harsh realities and then having the focus and discipline to act decisively, again and again. They have set realistic growth targets, reduced planned capital expenditures significantly and established three-year goals for Company performance. They have a plan, with definite measures that they will track. For Mc Donald's to achieve any aim, objective, target or goal they ensure that there employees, owner operators and suppliers reflect and represent unique talents, strengths and assets of there diversity in order to be the World's best quick service restaurant experience. ?? ?? ?? ?? � Adam Etchells � 12DM � AVCE Business � ...read more.

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