• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

McDonald's Human Resource Practice

Extracts from this document...


Human Resource Management 2bem0210 Assignment1 McDonald's Human Resource Practice Table of Contents Page 1.0 SUMMARY 3 2.0 INTRODUCTION 3 3.0 METHODOLOGY 4 4.0 SUMMARY OF THE PAPER 4 5.0 INTERPRETATION OF THE DATA 5.1 STUDENT'S 'T' TEST ANALYSIS 5.2 CHI-SQUARE DIFFERENCES 6.0 THE LIMITATION OF THE PAPER 6.1 SAMLL SAMPLE SIZE 6.2 CORRELATION ANALYSIS 6.3 QUALITATIVE METHODS DETERMINING 7.0 CONCLUSIONS 8.0 BIBLIOGRAPHY 1.0 SUMMARY Tyson argued, "Human resource strategy is intentions of the corporation both explicit and covert, toward the management of its employees, expressed through philosophies, policies and practices." As a functional strategy, the formulation of Human resource strategy is interactive with the formulation of business strategy. Moreover, in most cases, the Human resource strategy and practice is used to fit with the demands of business strategy, and help companies shape their future business strategies to some extent. In this report, McDonald's corporation, which is the largest fast-food chain in the world, is analysed. Its corporate, business strategy and human resource management practice are explored. The author attempts to assess of the degree to which its human resource management practice enables the business's strategy to be achieved, through analysing the training and reward and recognition program applied in company. Finally, recommendations dealt with its human resource management practice are given. 2.0 INTRODUCTION As was mentioned, McDonald's is the largest fast-food chain in the world. ...read more.


First of all, on-the-job training is given to the restaurant crewmembers to coach in skills and procedures essential. Secondly, classroom courses training are provided for the outstanding restaurant employees for advancement. Thirdly, operations and business management training is provided by Hamburger University for the restaurant managers, franchisees, mid-level managers, and corporate executives. Finally, a training system is brought to the crew members and managers to interact their learning experiences. Careers: Every new employee begins as a trainee on cooking French fries, which is the easiest of jobs in McDonald's restaurants. Once that employee can master this station, s/he is moved to the next designated station. Moreover, for the initiative employees, McDonald's offers opportunities for their quick advancement. The whole career path is consecutive "There are four levels of salaried restaurant management career opportunities at McDonald's- Manager Trainee/ Second Assistant Manager level, First Assistant Manager level, Restaurant Manager level, and Consultant level." Benefits: "One of the increasing concerns of McDonald's is its growing, increasingly diverse workforce and matching and effectively communicating the benefits to all segments of that workforce." (William et al. 1996) The benefits of the employees in McDonald's are organized into four categories: health and insurance benefits, compensation, reward and recognition programs, savings, investment and financial management programs, work/life benefits. In order to the following analysis, the reward and recognition program is listed only. ...read more.


Simultaneity, customer satisfaction would be the most important business strategy highlighted. However, the change of its human resource management practice is laggard. Therefore, quickening this change is more likely important and urgent. However, change is difficult. Mullins mentioned that " as to organisational resistance, there are five factors resistance to change: organisation culture, maintaining stability, investment in resources, past contracts or agreements, and threats to power or influence."(Wang Yong 2003 Handout Week 7) John Storey argued that "training and development should be regarded as central to anything that can sensibly be termed HRM"(John Storey 2001). The operations and business management training, which provided to the restaurant managers, franchisees, mid-level managers, and corporate executives, it more likely tends to act as a 'catch-all' banner. All these kinds of managers enter into this training without selection. It is possible to affect the function of its motivation. 9.0 Conclusions 1. The present corporate strategy and business strategy of the McDonald's company are more likely defensive strategy and cost leadership strategy, respectively. Moreover, it is foreseen that these strategies will be implemented for a long term in the McDonald's corporation. 2. In the training and reward and recognition program, some policies and activities completely fit with customer satisfaction strategy. Some training were not designed wholly to fit with customer satisfaction strategy. However, they can be used as vehicle of conveying and implementing this business strategy. 3. It is difficult that human resource fit with the business strategy, because of the changeability of environment. Moreover, the human resource of change is difficult and slow. 10. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. Mc Donalds Strategy formulation

    them in to productive activities to produce product which customers feel they can pay a price. As porter (1985) argues "the ability to perform particular activities and to manage the linkages between these activities is a source of competitive advantage".

  2. General Management - organisation, leadership and theories.

    profit and a better position in the market to the prejudice of quality of the environment. `More examples could be given. Ethically a rapid reorganizing of the company should be promoted, with the unpredictable consequences on its personnel, under the circumstances of a void in the Romanian legislation in the

  1. CUSTOMER SATISFACTION IN AUTOMOBILE INDUSTRY Investigate the impacts of product quality, service quality and ...

    Furthermore, another question was as customers as how can they understand the meaning of customer satisfaction. Customer 3: " I do not understand what is the meaning of customer satisfaction" Customer 11: "I think customer satisfaction is about the happiness of customer about the product, service and price."

  2. Business strategy

    (Value Based Management.net, 2008) The power of suppliers is shown through number of suppliers in the market, size of suppliers, the uniqueness of service, the strength and control of suppliers over company, company's ability to substitute and cost of changing. Nokia is cooperating with some research tools, directory services, and suppliers of first - class digital map to provide local results quickly to customers.

  1. Evaluating the different sources of business finance.

    Company should be takes the long-term finance for investment in the new project appraisal and their fund may be raises by using following sources: * Long-term Bank Loan * Retained Profits * Owners equity * Other financial Institutions etc Factors to be considers before deciding appropriate sources of finance: Organisation

  2. A report on the best practice of organisational change.

    Change therefore implies some sort of "relearning on the part of the individual."(Zaltman and Duncan, 1977) Change can be studied in terms of its effects at the individual, group, organisational, society, national or international level.(Doyle, 2002) However because of its pervasive nature, change at any one level is interrelated with


    o Loyalty club cards for collecting scores. o Free events (i.e. birthdays in the hotel complex for Y2; paid since Y2). o Advertising specialty: useful articles, calendars, collars and pens with an advertiser's name, given as a gift. o Promotional events (i.e. park gatherings) that give consumers the chance to win coffee mugs, buiskits etc.

  2. Human Resource Management.

    Corporate Strategy and Strategic Issues of M&S " Corporate strategy is concerned with an organisation's basic direction for the future: its purpose, ambitions, resources and how to interacts with the world in which it operates. It is the identification of the purpose of the organisation and the plans and actions to achieve that purpose " ( Lynch, 2003 ).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work