• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Our group assignment chooses Argos as the organisation of choice reflecting on its e-business strategy.

Extracts from this document...

Introduction

´╗┐Abstract Our group assignment chooses Argos as the organisation of choice reflecting on its e-business strategy. This essay content three question parts and has been answered accordingly. Technology according to Mullins (2007) is the information or data, tools and actions that have been used to change inputs into outputs. Technology has been changing and moving rapidly. This rapid change has dramatically affected the organisation-working environment. Internet is one of the tools that have been influenced with this fast changes. The Internet was a mean for organisation to deliver information and communicate to their subordinate, their customers and shareholders. But business is giving another dimension to the Internet by making it as a market place; we are talking about E-business and E-commerce. They are a lot of organisation and customers that are connecting themselves in the online shopping business. Argos is one of the modern organisations that have also followed the changes in business environment. Richard Tompkins is the founder of Argos. He has formerly launched green shield stamp in the United Kingdom. He came up later with the idea of people buying with cash as a substitute of stamp. Argos shop and catalogue began in 1973 in Shurry Road Canterbury. (http//:www.argos.co.uk/static/staticDisplay/includeName/AboutArgos.htm/about) In March 1999, GUS acquired Argos. During this time Argos was only making business through catalogue. Argos took over Home base in 2002. The acquisition allows the company to offer more choices and opportunities of products to their customers. Argos has now 700 stores all over the United Kingdom and the Republic of Ireland. ...read more.

Middle

and take a pick on the product Make a purchase and pay using credit cards with PayPal and choose see the options delivery or pick up Make a purchase and pay using credit cards with PayPal and see the options delivery or pick up They have to travel all the way to the shop, spend for fare or drive their car consuming gas Shop scenario, buyers queued if there are a lot of customers Products delivered and have it on hand Products delivered and have it on hand Some conditions, if products are unavailable in the shop, buyers has to go other branch of Argos Any types of purchases, customers are given chances of at least 30 days to return faulty or unwanted products. Take a long queue again and eventually have it on hand Part 2) Critically assess how the organisation has employed e-business technologies to perform its key business process Argos uses a mixture of different channels for advertising their products and services such as television, radio,mobile,website, newspapers, magazines and posters or billboards. These channels are the most effective and efficient from time to time. These all methods of buying goods seem to be very appreciated by the English people. Argos maintains a broad network of stores and distributes its catalogue to more than two-thirds of all UK households. Since its beginnings in the 1970s, Argos has been observed for its innovative use of technology. Computer systems have always had a huge impact on the way Argos functions as a retailer. ...read more.

Conclusion

Moreover, customer service representative should be able to speak the language and communicate properly; concisely and knows accurate translation which could pass the message to the customers in a simple manner with regards to the payment method and giving of deep discount to a certain product. For Argos to generate effectively in a target market, it would be recommended to find a local partner who understands local customers well. It is a business venture for a retailer to operate internationally but the benefits of selling far outweigh the challenges. The internet has no boundaries, getting access to reach out to international buyers. Argos website can be appealing to foreign customers by willingness to accept international orders of their product, the website has a multi-language toggle, list of products in local currency and offering clear information on shipment, costs, return policies and countries served. International customs, currencies, taxes and regulations should be understood. Beal, V. (2010). Going Global with Your Ecommerce Business.Ecommerce-Guide. 0 (1), 1. Conclusion: As time went by, various technological advances guided the evolution of ecommerce. Retail marketing is one of the ideal ways to purchase online. The creativity of e-commerce business makes life easier and accessible. The more competitions, marketplaces, faster transactions, innovative technologies make activities between customers and producers more active. The future is faster as it holds more than in the past. The e-business and e-commerce offer a great impact in the human lives, very far-reaching and prominent in the present time. Globalisation of the business arises because of the revolutionary digitalisation of technology. For organisation like Argos in the retailing industry, the competition is very tight and many people wanted to involve in online business. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Management Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Management Studies essays

  1. ITC - diversification strategy

    The opportunities were business environment, joint venture opportunities, access to capital etc. 8.2.5 Amalgamation of ITC Hotels Ltd. and Ansal Hotels Ltd. with ITC Ltd. The rationale for the amalgamation was that 80% of the capital employed in hotels business was on ITC's balance sheet.

  2. Rayovac Global Strategy

    product lines and its participation in higher-growth businesses (Spectrum's Annual Report, 2004). 4.5 CORPORATE CULTURE * Spectrum's brands have very good corporate cultures which help company management globalization. * Extremely good management term that can implement the vision * Wonderful skills and trained workforce * Incentive programmed base on growing EPS (earning per share)

  1. Cross-cultural management: A practical comparison of Spanish and English business culture

    These five Hofstede Dimensions can also be found to correlate with other country, cultural, and religious paradigms. The dimensions try and illustrate different cultural values found in the workplace. To avoid confusion and ambiguity the original terminology has been used to describe the dimensions.

  2. General Management - organisation, leadership and theories.

    The content of a mission statement often focuses on the market and customers and identifies desired fields of endeavor. Some mission statements describe company characteristics such as corporate values, product quality, location of facilities and attitude toward employees. Mission statements often reveal the company's as well as purpose.

  1. Innovation For Business Success. It is possible to be innovative in both large ...

    It also operates an image library, which customers can choose from, of over 300 images. This business is complex and due to the high variety and low volume, it has previously not been a high margin product line but that is changing with innovations like DesignaCake.

  2. Internationalisation strategy

    Ronen and Shenkar (1985) identified eight culturally homogenous blocks of countries, suggesting that firms benefit more from experiences in other countries within the same block. Japan, on the other hand, was not allotted a cluster and according to Barkema et al, (1996), no cultural block is appropriate for Japan.

  1. FedEx Corporation Strategic Management Project. FedEx provides many benefits to its customers. ...

    form of shipment such as ground and follow in another form of shipment such as international delivery. FedEx foresaw the importance of differentiation early on, as did most of the sector players. FedEx realized that it was in the information business.

  2. Develop a methodology that caters for change management in when an organisation is embracing ...

    Any changes they have made however small they are, can have profound impacts on other parts of the system. Change management involves planning scheduling assigning and analysing change. "Organisational change occurs any time an organisation implements new procedures on technologies, typically in an effort to meet changing business demands or

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work