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This paper is an in-depth business analysis of Apple Inc (AAPL). In this analysis, many areas of AAPLs business will be discussed to determine the risk level associated with investing a portion of a mutual fund in this company.

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  • Essay length: 828 words
  • Submitted: 15/02/2012
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University Degree Management Studies

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Abstract

This paper is an in-depth business analysis of Apple Inc (AAPL). In this analysis, many areas of AAPL's business will be discussed to determine the risk level associated with investing a portion of a mutual fund in this company. It will begin by discussing the strengths, weaknesses, opportunities, and threats (SWOT) of AAPL. Based on the information gained in the SWOT analysis, I will determine what information is most relevant in my decision to invest in AAPL. I will identify AAPL's stakeholders, internal and external, and describe their wants and needs. I will discuss how AAPL is fulfilling these stakeholder's needs; if they are coming up short on fulfilling these needs, I will discuss what the company needs to do to ensure that they are indeed fulfilling these needs.

AAPL: A Business Analysis

SWOT

Strengths

Concerning strengths, AAPL has an abundance of them. AAPL is one of the most powerful companies in the world, if not the most powerful. AAPL has amassed a cash reserve of $76.2 billion dollars, which is roughly $2.5 billion more than the United States Government's coffers (Phillips, 2011). This cash reserve is mainly attributed to AAPL possessing some

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