• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is best method of using each of the following contact methods: mail questionnaire, telephone interview, and personal interview?

Extracts from this document...

Introduction

´╗┐There are three different marketing contact methods most commonly used by companies to gather very important information. They are the mail questionnaire, telephone interview, and personal interview. Each of these forms of communication has their very own benefits, however, some people have their own preferences, and I will share that at the end of this essay. The first method of contact is the mail questionnaire; the chief advantages to this version of research allows the respondent the flexibility of answering the form on their own time. For example, I have two small children: a two and five year old. I do not have the time to sit on the phone or in person to answer questions in regards to a particular company, product, or place. ...read more.

Middle

Next, for companies to succeed and gain the trust of the person on the other line, it would behoove the interviewer to call the respondent by their name and listen to their answers. Doing so will enable the interviewer the opportunity to scroll down the list of his/her questions and skip over questions that have already been previously answered. The goal is to not be redundant and upset the person on the other line. Next, another chief advantage to this form of contact is that if you asked a question to a respondent and they did not understand the question you will have the ability to rephrase it and even give examples to get the point across. Personally, I have asked a phone interviewer to contact me at a certain time; I did this for two reasons: first, as I ...read more.

Conclusion

The catch is that if you buy or answer their questions you could get free tickets to a show. Therefore, personal interviewers are trained to observe body language and the reactions of the respondents; once they gather this info they can steer the interview in a direction they see fit and go for the close (Kolter & Armstrong, 2005). Personally, my preferred choice of being contacted is via mail. Like I mentioned earlier, I do not have time to chat on the phone or meet face to face with anyone. Therefore, I like the ability to answer questions on my time and put it down on paper. I prefer this because then my answers will not be skewed to fit the company objective, it is in my own words and I do not have to worry about being misquoted. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Chapter Notes on Marketing Management by Philip Kotler 10th Edition

    Buying a location on a commercial service involves renting storage space on the on-line service's computer or establish a link from the company's own computer to the on=line service's shopping mall. The on=line services typically design the storefront for which the company pays the on-line service an annual fee plus a small percentage of the company's on-line sales.

  2. Introduction to Marketing - Using Sony/Sony Ericsson as an example.

    Place: Like the T630, the psone is available to buy at major superstores within urban areas but is subject to availability as some stores have discontinued buying old stock. Large stores such as Argos used to sell the console. Other means of purchase include gaming outlets.

  1. Qualitative methods of research.

    Questions such as 'Do you use the Internet frequently?' are open to misinterpretation. The respondent may consider once a fortnight to be frequent usage whereas you may feel that this is fairly infrequent and daily usage would be a better description of frequent.

  2. What is the best way forward for HMV?

    The company recruits and trains knowledgeable staff, dedicated to providing the best possible service. HMV reinforces its positive brand image through advertising and other promotional activities. The company currently uses the advertising strapline 'Top Dog for Music, DVD & Games'.

  1. Get the best out of B2C.

    is part of a group of branded e-commerce web sites, direct mail catalogs, and relationship marketing selling private label and name-brand PC hardware, related computer products, and industrial products, to businesses in North America and Europe. The company was reported as the No.15 online retailer by comScore Networks in 22 July 2002 New York Times.

  2. How should you interview Clients?

    It will also include delivery of final product and payment. I will research into a number of books to investigate interview techniques and consider how best to start up a small business as a furniture designer/maker. Advertising is also a key area so researching into books and videos will help understand how to promote your work.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work