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University Degree: Paper-based media studies

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  1. HSBCs use of Intercultural Communications

    One's culture is ingrained at birth and throughout one's journey into adulthood, and is what helps form one's identity. Identity is not only affected by culture, but also depends on one's physical traits and political, economic and social views. Developing one's identity is important because it is a way of organizing one's values, feelings and attitudes. People of different cultures will most likely vary in all of the aforementioned categories and will have very different identities, which leads to radically different points of views. Thus, two people of different cultures may attach different subtext and meaning to the same object or idea.

    • Word count: 1761
  2. Myth of co parenting

    To finish, I will compare and contrast the two texts and explain: where do my sympathies lie? Hope Edelman looks at the realities of marriage and imbalanced parenting roles in her article "The Myth of Co-Parenting." Edelman uses her own marriage to reveal the unexpected difficulties that married couples experience when trying to share responsibilities of working and raising a family. The author explains the challenges of striking a balance between a married couple in the home and at work. She shares how she always imagined that she and her husband would work during the day and share household chores.

    • Word count: 906
  3. Using examples, consider how useful semiotics is as an approach to the analysis of the media

    (Barthes 1967, 9) However a Swiss linguist called to Ferdinand de Sassure (1857-1913) has worked on signs and has ultimately concluded that signs can be divided into two elements which are; * The signifier is defined as a piece of material that is represented to people. It's easy to explain an image from this element. * The signified is simply the evoked idea of the material that is indicated by the signifier. This element enables individuals to think beyond what's represented. For example some people may explain what they see differently from others because it varies between people and circumstances.

    • Word count: 2348
  4. What has Roland Barthes' idea of myth contributed to our understanding of popular culture?

    What is 'myth'? In addition to the usual meanings of folklore, legends and superstitions, 'myth' has gained several other connotations in modern theory. In particular, Barthes states that myth is the result of ideology - it is a socially and historically determined idea which has gained the status of accepted truth. Barthes' most widely read book, Mythologies, is a collection of 54 feature articles written by Barthes between 1954-1956 for Les Lettres Nouvelles entitled 'Mythologies du Mois', with the addition of a closing essay called 'Le Mythe, Aujourd'hui'.

    • Word count: 1710
  5. Can journalism be objective?

    Moreover, according to Habermas (1989) the Identification of the interests of the rising bourgeoisie with the general 'public interest' in the eighteenth century was to the extent that challenging the ancient regime really was in the general interest of society. In the nineteenth century the commercially oriented, advertising-funded mass circulation press drove out radical newspapers and drastically narrowed the range of what was included in the 'marketplace of ideas' (Curran and Seaton, 2003). Objectivity was associated as a core professional ethic of journalism after the collaborative and mannered efforts during First World Was to manage an explosive public. Allan (1997)

    • Word count: 1671
  6. Media and Social Justice

    3.0 Concept of Justice The concept of social justice is best understood as forming one part of the broader concept of justice in general. To comprehend it properly, it should begin by looking at justice as a whole, and then attempt to mark off that division of justice which we called as social justice. (David Miller, 1976) Social justice, on the other hand, concerns the distribution of benefits and burdens throughout a society, as it results from the major social institutions - property systems, public organizations, etc.

    • Word count: 1713
  7. Communication Theory

    Talk about a few wrong examples. B. Message - A communication in writing, in speech, or by signals; C. Receiver - The receiver is simply the person receiving the message, making sense of it, or understanding and translating it into meaning. Now think about this for a moment: the receiver is also a communicator. How can that be? (When receiver responds, he is then the communicator.) Communication is only successful when the reaction of the receiver is that which the communicator intended. Effective communication takes place with shared meaning and understanding. D. Feedback - Feedback is that reaction I just mentioned. It can be a verbal or nonverbal reaction or response. It can be external feedback (something we see)

    • Word count: 3338
  8. Ascribed celebrity/achieved celebrity

    Finally, I will analyze the metamorphosis of celebrity, that is the shift from ascribed celebrity been the focus of attention to achieved celebrity taking over in the West. I will construct my argument along the line as some notable academic theorist such as Bob Franklin, Joshua Gamson, Daniel Boorstin and Ernest Cashmore. CELEBRITY DEFINED Before I go further, it is important to have an understanding of the term celebrity; the oxford dictionary defines celebrity as the state of being famous, this gives us a faint idea of the term.

    • Word count: 2220
  9. Mass Medium: The new(TM) versus the Old(TM).

    From this we can establish that masses of people are consuming masses of products within sport. A staggering 28,8000 million throughout the world watching the media, this is where I begin my exploration into how the media is represented and perceived by such a substantial audience. It should be noted that studying media is not a homogenous subject. Rowe (2004,p.65) ' the media are both the driving economic and cultural force in sport because they provide (or attract) most of the capital that in turn creates and disseminates the images and information which then generate more capital and more sport...' We can ascertain that within the 213 countries, there would be a vast range of cultures.

    • Word count: 3155
  10. Textual analysis and Critical Political Economy

    As in textual analysis, there is no absolutely accurate or wrong answer. The readers based on the cultural background, general understanding of the crisis or social background reflects the text at their ideological understanding. The news publisher as in this case, Al Jazeera and CNN both have their own aspects of presenting the news. Based on the Critical, Political and Economical factors later discussed. The Medium used is also a vital thing which also affects the delivery and understandability of the text. Video by Al Jazeera and written news by CNN is having its own ways of conveying the text.

    • Word count: 1341
  11. A Brief Analysis on Photojournalism

    Bunker Hill Marshall Islands Campaign, 1944 by W. Eugene Smith. Figure 1: Normandy. Omaha Beach, The first waveof American Troops at Dawn. June 6th, 1944 by Robert Capa. Figure 3: The Girl in the Picture, 1972. by Nick Ut. mentioned: "There's no standard way of approaching a story. We have to evoke a situation, a truth. This is the poetry of life's reality." Its undeniable the importance and unique power of still images already seen in photojournalism witch is and has been an important if not essential in the way we see the world particularly in wars, for instance the photos of Robert Capa (fig.1)

    • Word count: 1850
  12. In the depths of despair

    You definitely need lots of rest ". I hurried out of the bedroom with the tray and down the front hall, pausing just long enough to check my reflection and covered up quickly with my salwar. Dad heard the sound of my foot steps and turned, his scowl changing immediately to a fake smile. Dad hurriedly came towards me and pulled me closer, "Pooja, for god's sakes why are you here front of my friends not dressed appropriately, you could have just sent Arjun".

    • Word count: 2466
  13. Why did national press grow so dominant during the 20th Century

    They could afford to spend more on leisure. The growth of the national press in Britain during the twentieth century was parallel to what was occurring in society. During the twentieth century, government realised that people needed more leisure time. Working hours were reduced and people were starting to get paid better. With more money and time, people bought more newspapers and magazines contributing to the national press' growth. Before working hours were reduced it was the Sunday papers that had the most readers. Sunday was the day of rest for most people meaning they had more time to go out and read newspapers.

    • Word count: 1558
  14. Centre of academic writing

    This is a reflective writing consisting of the how the material from the course informed or annotated is helpful. In writing an assignment I always start with planning the whole layout and write the key points to elaborate later. I do find a bit difficulty to connect the ideas which have come across but I want my assignment to be very organised and presentable. I very well know what has to be written but putting them down in words becomes a task for me. In writing an assignment I often start out full of ideas and methods of analysis about the topic or issue at hand (Creme and Lea 2003).

    • Word count: 1179
  15. New media technology

    Internet provides us with lot of information on one particular topic and also saves time. No matter what the age or the circumstance would be it is very necessary for people to communicate with each other. Communication is a prerequisite for each activity. However, when considering newer automated communication systems, the factor of access to new media becomes very important. Recent work demonstrates that today's generation of older adults lag far behind their younger counterparts, particularly with respect to the adoption of computer technology and the Internet. So the internet is considered to be the fastest and the easiest mode of communication from which one can email, make new friends all across the globe, download ,share views, pictures ,blogs, ideas and much more.

    • Word count: 1600
  16. What is the Role of ther Journalist?

    All the information is constantly updated and it is not only journalists who supply it, indeed members of the public contact the media directly with breaking news and eyewitness accounts (bbc.co.uk). Newspaper journalists come in many guises; it employs staff reporters whom are relied upon to provide the paper with its main news content. They are usually general reporters, who the editor of the paper assigns stories to cover and are generally required to investigate and or check facts (Harris & Spark, 1996).

    • Word count: 1650
  17. Journalists Play a Vital Social Role

    The press is allowed full access to Parliament and Governmental operations are commented on in daily news reports. Britain however, has no written constitution and freedom of the press exists here by consensus only (Belsley & Chadwick, 2006). Frost (2007) argues that it is important, if Britain is to remain a democratic society, to have a free press. He explains the view of John Stuart Mill, who makes a case for the public having information on how the country is run as being a requirement for any citizen to make their own political choices, for example: which party/ politician to support or oppose.

    • Word count: 1700
  18. Report on Social Issues

    Another way the internet is harmful for children is through the sites they visit, e.g. young teenage boys could access porn sites easily by using search engines such as Google. These sites then could add pop us to computers which will harm the computers CPU. Children could also visit sites that allow them to download for free. From a child's eyes this is great because they don't have to spend money on DVDs or cd's but what they don't know is where there getting these files from.

    • Word count: 1561
  19. National Australia Bank Organisational Audit

    Such changes will require a high level of management during the corporate change to ensure its effectiveness. KEY MANAGEMENT & CORPORATE COMMUNICATION ISSUES cont. The importance of stable and effective management throughout the significant changes that NAB is about to commence is discussed in detail on page 10 of this paper, management of corporate change. Other key corporate communication issues relate to the organisation's damaged reputation, which has been historically strong and positive. Another reputation issue the company faces is the negative press the financial services industry has received as a whole and also the scrutiny it's subjected to within the political arena.

    • Word count: 7609
  20. Report of media coverage of Pan pharmaceuticals recall and its implications for ACCM

    -ii- This report recommends a contingency model to be put in place. Furthermore, identified is that the publics integral to the issue are very different and indeed in some instances in direct contrast and as such each appear to require their own model. Explicitly, The model that would suit the pharmaceutical manufacturers and sceptics would be a two-way asymmetrical model relying on 'scientific persuasion' as the integral problem that this public appears to have identified in the media for not trusting complimentary medicines is 'the lack of scientific data available'(Bolt 2003:19).

    • Word count: 6074
  21. research paper Anti-Asian racism seems like to be still alive in today's America with its unconscious stereotypes and prejudice that are socially constructed upon Asian Americans, and its effects have been always harmed many Asian America in various ways,

    b. Why it is a 'problem' for Asian American communities? - The physical act of violence maybe taken on an individual, but the actual hatred is on the whole community. - Asian Americans have become the fastest-growing targets for hate crimes and violence national wide for the last 20 years. This increase in anti-Asian violence challenges Asian American communities and its people that, Asian Americans can loss their faith living in America. The problem now seems like a regular occurrence and an ongoing pattern. - Anti-Asian violence includes beatings, rapes, verbal and mental assault, and deaths of Asian Americans, and how can Asian American communities possibly still pretend to be in "healthy" condition both socially and politically?

    • Word count: 2417
  22. media planner

    But this is not all. Brands also have a cerebral dimension, which is the reputation they enjoy in the minds of the consumers. Brands must engender trust and loyalty if they are ultimately to be purchased. A brand therefore, is a business strategy to encourage us to consume one product over its competitors, and it is a sign loaded with meaning that we choose to consume because we feel we relate to it." (Williams, 2000,7) This definition highlights the importance of brand management.

    • Word count: 1309
  23. Reality TV and Culture Industires

    Gradually, programming with real people and real emotions presented in the form of 'factually-based light entertainment' (Brunson et al., 2001: Hill, 2002) began to take over primetime slots. In its fundamental format Reality TV is a wide genre, encompassing many sub-genres. Its basic principle is that it involves ordinary people as themselves and not fictional characters that have been tailored to audience needs. With shows having no need for actors, scriptwriters or even sometimes TV studios there is a low cost to production and arguably a low quality to shows.

    • Word count: 2289
  24. Free essay

    Critically consider the relationship between the media and dance music culture in Britain after its take-off in 1987.

    They then opened a bar called 'Project' in the summer of 1986, they worked hard in the bars in the day time trying to promote a club like atmosphere and then lived and partied hard in the nights, enjoying and trying to promote house music as much as they could. Being in Ibiza ecstasy, the drug became more easy to obtain and Walker, Rampling and Oakenfold quickly realised that ecstasy plus music equals and amazing night. 'It is hard to imagine a drug more conducive to the club experience.

    • Word count: 3035
  25. When Truth is the First Casualty of War

    Further to this discussion, the essay will examine the concepts of truth and objectivity. After this initial analysis, the essay will go on to explain how embedded journalists routinely distort their news coverage under the constraints of official censorship and self-imposed censorship. Finally, this essay will expose the dangers of employing embedded journalists during times of conflict, and ultimately reveal the role that embedded journalists played in the deterioration of the fourth estate ideals of truth and objectivity during the Iraq war. EMBEDDED JOURNALISTS During the 2003 invasion of Iraq, the United States military took an unprecedented step in military-media relations by adopting a strategy of embedding journalists in among coalition forces (Pfau et al 2004).

    • Word count: 2544

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