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University Degree: Television & Radio Studies

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  1. The influence of television on children.

    Singer and Dorothy G. Singer who don't agree that TV should be viewed so much as today and it has already became a society problem. I agree with the view of Singers, in addition, I think this is the problem should be solved urgently. Charles Winick considers that most important function for children is they can learn from TV. " The children of today do not need to learn to read as early or to develop an imagination. All their fairy tales, bedtime stories and cartoons are shown in living color on TV".

    • Word count: 1550
  2. Explain how either broadcasting or the press are regulated in the UK.

    2: the act or process of regulating or being regulated. During the body of this essay one will discuss, the various ways of regulating there are, the current 'system' in the U.K. along with comparisons between the broadcasting media and the press. One will also raise debates about the effectiveness of the legislation and regulatory bodies in place and whether these measures can extend to new advancements, such as the Internet. The discussion will also focus on current thinking on the regulation of the Internet, and national debate and measures that are taking place.

    • Word count: 1839
  3. For this assignment, I chose to interview a former radio news director by the name of Len Mailloux. He has worked at many radio stations across the country.

    Len is originally from Gardner, MA. He started his radio career while he was a student at Mount Wachusett College where he studied mass communications. While he was in school he worked part time for stations in Gardner and Leominster, MA. Upon graduating from school, Len got a full time job as a news director for WKBK in Keene, NH in 1972. Since then he has worked as the news director for WTTT in Amherst, MA, WHYN in Springfield, MA, KVIL in Dallas, TX, WPJB in Providence RI, and WVBF/WKLB in Boston.

    • Word count: 1447
  4. That's 876.49 for your free holiday, please! - Watchdog

    The particular episode that I chose also contains the above elements. I chose to talk about the "free" holiday- extract of the programme from 13th November 2002. Watchdog had received many complaints from the viewers across the country about a 'free holiday', offered by a timeshare company. The Watchdog crew looked into the matter more closely... they interviewed the three families that received the same offer. One family didn't even stay until the end of the presentation, after they found out that they were not entitled to a 'free' holiday, unless they bought a timeshare at the cost of �8000, which there was no way they could afford.

    • Word count: 632
  5. Discuss the role of media studies in making sense of the political, economic and cultural meaning of everyday life.

    Culture can be understood as the totality of communication practices and systems of meaning (Schirato, 2000, p.3). The study of media assists in our interpretation and organisation of the cultural meaning of everyday life. Scannell (1996) comments, "the contents of newspapers and in radio and television schedule, are everyday matters". An example of this can be seen in the daily television news programs, a powerful source of information, which "is part of the fabric of days for us" (Scannell, 1996, p.160).

    • Word count: 1537
  6. UK Media Markets.

    The Broadcasting Standards Commission will cease to exist on 29 December 2003 The UK's consumer watchdog, the National Consumer Council, has criticised Ofcom plans to relax the way TV and radio advertising is regulated. According to the Guardian newspaper, Ofcom, the new communications watchdog, wants to transfer everyday control of the task to the Advertising Standards Authority (ASA), which already considers complaints about non-broadcast advertising. It is expected the ASA would use a new code of practice, drawn up by the advertising industry, to rule on complaints.

    • Word count: 1076
  7. Big Brother is less interesting the epitome of boredom.

    But Big Brother indulges and seems to project a glorified version of voyeurism. Views can avoid all semblance of having a life and spend their time watching someone else do it for them. I may be missing the point but surely the whole idea of watching the television is to escape reality not to relive it nightly after having lived and worked throughout the day. Personally I don't watch television because I want to watch real people doing real things.

    • Word count: 929
  8. Active audiences have a mind of their own and they inject their own meanings into media messages that they receive via different mediums.

    Audiences are therefore not 'sponges' who simply absorb media messages just are they are intended but they are active in the way that they interpret media messages. An active audience is also one that has the freedom of choice. They are active in the way that they select media and media content. They make choices by choosing programmes and channels that they want to watch, the radio stations that they want to listen to or even the type of newspaper that they want to read.

    • Word count: 2306
  9. Reality television

    The Big Brother production team always warn the contestants of what might happen after they leave the house, and how it will affect them. They do not have any control over the media and what their views are on the contestants. The Media imply that the companies of these particular shows use the contestants are warned several times about the shows disadvantages before hand. Big Brother establishes authority over the contestants by controlling their actions by issuing rules, which must be obeyed or they will be forced to leave the Big Brother game.

    • Word count: 762
  10. Many voices one cause: One cause many voices? An investigation into Zimbabwe broadcasting corporation's news hour as a democratic platform of participation.

    I received much help from many people with the process of putting this down on paper and in its printing. First and foremost, I wish to thank my supervisor Mr Webster Muonwa without whose guidance and encouragement, this dissertation would have been yet another victim of the writer's block. I wish to thank Mr Muonwa particularly for instilling in me the vision that at any given moment in time an academic community will always fair better than one isolated genius.

    • Word count: 24742
  11. Whilst the Uses and Gratification's method of audience research marked a considerable advance over previous, more mechanistic models of audience research, it was still fundamentally flawed by its adherence to similar theoretical traditions.

    Indeed the emphasis of this model seems to be the negative effects on children - that they will blindly copy what they see and hear in films and music. There is little concern for the more subtle effects, the effects on adults or any acknowledgement of positive effects of media consumption. "Less attention should be paid to what media do to people and more to what people do with the media" (Dickinson, 1998, 151) The Uses and Gratifications model differed from this in that it gave the audience more characteristics.

    • Word count: 1918
  12. Critical analysis of the Media.

    The media has become a very important vehicle for politicians to use when trying to contest elections in Britain, as on television a person can reach more people in two minutes than in a lifetime of canvassing, as well as newspapers taking sides in elections. Most media companies today are huge conglomerate firms working in a million pound industries, with this kind of backing and power to use media sources to influence voters, important media moguls are now becoming directly involved in the political process.

    • Word count: 1197
  13. Analytical Viewing Log - My viewing log is based on the programming for Monday 11th March on BBC1 and ITV1 between 17:00 and 00:00.

    The shift in expected audience is shown in the advertisements in the middle of Airline. They include adverts for nicotine patches - a definite adult product. The BBC on the other hand decide to hang on to their young audience for another half hour showing Blue Peter and Newsround until 17:30. This may be because of ITV's decision to stop children's programming at 17:00. Another possible explanation is the BBC's obligation to provide a set amount of programming for younger audiences. There is also the fact that Blue Peter slot of 17:00 is 'traditional' for it's entire history it has occupied this slot, which could effect ITV's decision not to go into direct competition with it by choosing a different target audience.

    • Word count: 2026
  14. How would you explain the continuing popularity of major British Soap Operas such as Eastenders and Coronation Street?

    Therefore, the fact that it is an area which has been historically populated by "waves of different immigrant groups"(7) and social issues, the East End would provide a "mobile society"(8) setting with a "background, history and culture", (9)which would therefore contain mixture of characters and therefore function to appeal to a wider range of audience such as ethnic minorities. Furthermore, the soap would be appealing as it would provide the viewers with a sense of regional identity that they could identify with.

    • Word count: 4292
  15. Can there be a sociology of popular television?

    The history of television from the post-war era (broadcasting ceased between 1939 and 1946 for national security reasons) is of interest, as it can be understood by the approaches to its study, rather than its overall distribution or consumption. As with many theorists, Srinati (2000) looks at the distinction between the 'effects' and 'uses & gratifications' approaches to understanding television's function. The advent of television brought about initial reactions in the 1940s that grew from seeds of cynicism towards the 'effects' it was having on the largely unsuspecting audience. After correctly equating it with the mass culture theory of popular television, Srinati succinctly describes this approach as the idea that: 'T.V.

    • Word count: 2555
  16. The Media to give the Dictionary definition is "A Generic term used to indicate systems or vehicles used for the transmission of information and entertainment such as Television, Radio, Videotape, Newspapers and Magazines, Hoardings etc.

    The list is endless. In defining the Media today it is hard not to talk of the Mass Media. This is due in part to the technological advances in Computers in general and the Internet in particular that has taken place over the last ten years or so, in which nearly any Media announcement can be broadcast to a very large audience. In this time the real changes seen to have taken place is in the way that we receive this information. The development of the computer and Digital technology is responsible for, among many other things, the speed and quality of information.

    • Word count: 764
  17. Construct a defence for Public service broadcasting based on its role in Reflecting national identity. What Drawbacks does this approach to public service broadcasting have?

    " included in those recommendations was the creation of a public corporation which would serve as a trustee for the national interest in broadcasting. It was expected that as a public, the corporation would emphasize serious, educational and cultural programming that would elevate the level of intellectual and aesthetic tastes of the audience." (R.K. Avery). The eight guidelines that they constructed to be functions for the BBC were as follows: 1. Universal availability 2. Universal appeal 3. Provision for minorities, the disadvantaged by physically or socially 4. Serving the public sphere 5. Commitment to the education of the public 6.

    • Word count: 2684
  18. Research the historical development and social uses of a communication technology of your choice. Analyse the relationship between social/cultural contexts and technical inventions in the way it has developed and come to be used.

    14). Many experimental telecasts took place in the late 1920s and 1930s. British Broadcasting Corporation (BBC) of Britain and Central Broadcasting Station (CBS) and National Broadcasting Company (NBC) of US were leaders in the experimental telecasts. After experiments in the early 1930s with the mechanical and electronic versions of television as used in John Logie Baird's system where a device was used for transmitting pictures by electric wires, the BBC went on air in 1936 (Burton, 2000, p. 268). The BBC started out as a collection of wireless manufacturers who banded together in 1922 to form the British Broadcasting Company initially.

    • Word count: 2251
  19. Why are soap operas considered to be "feminine narrative forms"? Explain using two soap operas in your response.

    Despite the rise in unemployment which has put men into the daytime audience of television, women still view more TV than men in the daytime, therefore schedules on ITV have been constructed with a female audience in mind. (Stoessl, in boxed in 1987) In order for soap operas to be successful, they require a large and loyal audience. Despite the statistics that prove that a substantial amount of men watch them as do a high proportion of teenagers, because of their appeal to include situations they are normally excluded from.

    • Word count: 2380
  20. British Public Service Broadcasting at the Crossroads

    More succinctly, public service broadcasting can be thought of as a universal service; receiving funds from the public, guiding its own operations to a considerable extent and addressing its audiences primarily as citizens, not as consumers, a factor which insulates public service broadcasting from both political and commercial influence. According to Four Theories of the Press, the Authoritarian[1]; the Libertarian[2]; the Soviet Communist[3] and the Social Responsibility[4] are acknowledged as the most appropriate categories used to describe how different media systems operate in the world (Serverin, Tankard, Jr., 1979:338).

    • Word count: 3163
  21. Weakest Link. The first section of this paper clarifies the structure of Weakest Link and attempts to analyse the reasons why it has been so popular by tracing the history and development of the quiz/game show back to its roots, and the second section add

    Along the way, if a question is answered correctly, money goes into the 'bank'; by contrast, an incorrect answer wipes all the money earned from the bank and the pot returns to zero. Alternatively, money accumulated in a round is only carried over to the next if one of the contestants says the word 'bank' before hearing his or her question. Once a contestant 'banks' the money, the stakes go back to the bottom of the scale. If they do not 'bank' it, they risk losing the money but there are compensations, because the next question after each correct answer is worth more money.

    • Word count: 3076
  22. What do you understand by the term Public Service Broadcasting, and what future do you feel it has within the rapidly changing world of British broadcasting?

    Unlike broadcasting in the USA, that of Britain was not profit based but saw the opportunity to inform, educate and influence the public. The government felt that this potential was too important to give to private ownership so it remained in state control. The Sykes committee of 1923 saw the vital influence broadcasting held and decided that, "control of such potential power over public opinion and the life of the nation ought to remain with the State (quoted in Scannell 1990 - page 13).

    • Word count: 1909
  23. To Fall or Rise: How Public Service Broadcasting Influence the TV Industry in the UK

    Definition of the concept of public service broadcasting. Public service broadcasting is the style of broadcasting established by Lord Reith, the first Director General of the British Broadcasting Corporation. Its mission is to "inform, educate and entertain". Some people argued that there is no standard definition of what public service broadcasting is exactly, although a number of official bodies have attempted to pick out the key characteristics. According to the Broadcasting Research Unit, there are eight principles: (1) geographic universality-everyone should have access to the same services (2) catering for all interests and tastes (3) catering for minorities (4)

    • Word count: 2519
  24. Canadian media institutes and their effect on the Canadian way of life.

    This writing assignment will discuss the cultural role of public media in Canada. The CRTC is an independent public agency responsible for regulating Canada's telecommunications and broadcasting systems. Created in 1968, the CRTC reports to Parliament through the Minister of Canadian Heritage, currently Sheila Copps (CRTC). The CRTC has strict rules about how much Canadian content must be broadcast in Canada. Some CRTC strategies are as follows: 1. Develop mechanisms to encourage the creation and promotion of Canadian content in traditional and new media 2. Develop a comprehensive international approach 3. Rely on market forces to provide fair and sustainable competition The CRTC requires that all radio stations must ensure that 35% of their popular music selections are Canadian each week (CRTC).

    • Word count: 1043
  25. The Effects of Public, Private, and Hybrid Systems of Broadcasting on Democratic Debate

    However, one view claims that democratic debate can only thrive in a public system of broadcasting, while the other favours a private system governed by free market forces, and both tend to see the differences between public and private broadcasting "in black and white terms (Taras 128). The private US broadcasting system and the public British system offer some insight into the validity of these arguments. A third perspective would argue that control over broadcasting is too important to democracy to be left solely in the hands of either the state or corporate and commercial interests (Browne 379).

    • Word count: 2638

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